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February 1, 2009

A (Sales)Taxing Proposition

How Internet sales taxes affect customer behavior

January 1, 2009

Learning from Zillow and Zoots

Improved performance through service inventory management

December 2, 2008

Don’t Interrupt Me Now

Media “transportation” and advertising effectiveness

November 1, 2008

Jack of All Trades or Master of One?

Performance perceptions of multi-feature products

August 1, 2008

Own-Brand and Cross-Brand Retail Pass-Through

How much of a manufacturer’s promotional pricing gets passed through to the end customers?

July 1, 2008

Emotion and Consumer Behavior

Can anger make us choose a hiking trip vacation?

May 1, 2008

How Many Reasons Do You Need to Like BMWs?

The role of content vs. retrieval ease

February 1, 2008

Predicting Customer Lifetime Value

When is it sensible to give perks to customers?

December 1, 2007

Healthy Choices

Do people prefer the carrot or the stick?

November 1, 2007

Discriminating Prices for the Discriminating Consumer

Maximize profitability with different package sizes

August 2, 2007

Trust Required Here

Trust in both the seller and the marketplace is necessary for buyer confidence

Customers shopping in grocery store
May 2, 2007

Wal-Mart Supercenter versus the Traditional Supermarket

How can a local grocery store survive?

May 1, 2007

Advertising Alignment

Using Consumer Goal Orientation to Determine Advertising Format

April 16, 2007

Unsure What to Order?

Decisions are easier when everything is priced the same

April 14, 2007

Mixed Messages

Context is critical to make advertising dollars deliver best return, says Kellogg School marketing scholar

April 12, 2007

Learning Curve

Kellogg professor’s breakthrough methodology links additional schooling to higher test scores

April 9, 2007

Is the Price Right?

The ups and downs of strategic price promotion

April 6, 2007

Seeking Pleasure? Or Avoiding Pain?

It all depends upon how customers view themselves

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