A magazine of research and ideas from the
faculty of the Kellogg School of Management

Business Insights

Data Analytics Entrepreneurship Finance & Accounting Innovation Marketing Operations Organizations Strategy

May 8, 2020

The U.S. Is Full of Innovative Thinkers. The Government Needs to Marshal All of Them to Fight Covid-19.

Here’s how we can accelerate efforts to reduce the spread, develop treatments, and find a vaccine.

Benjamin F. Jones

May 5, 2020

Taking on Debt Can Help a Company Grow—Until a Crisis Hits

A new study shows how highly leveraged companies have less flexibility to innovate in a downturn.

Benjamin Friedrich and Michał Zator

May 5, 2020

Here’s How Americans Are Spending Their Stimulus Checks

Real-time data pinpoints what we’re buying, and who’s spending the fastest.

Scott R. Baker, R Farrokhnia, Steffen Meyer, Michaela Pagel and Constantine Yannelis

May 4, 2020

This Isn’t Their First Crisis: Many Family Businesses Are Uniquely Prepared for the Looming Recession

Even so, one of their core strengths could become a liability.

Jennifer Pendergast

April 30, 2020

What Happens When Private-Equity Firms Start Making Deals Again?

There will be more buyout opportunities, but fewer on-site visits will make due diligence more difficult.

Alex Schneider

April 23, 2020

What the Current Crisis Means for Private Equity

Access to capital will likely buoy some PE firms and the companies they back. Others will be less lucky.

Filippo Mezzanotti

April 17, 2020

The COVID-19 Crisis Reveals How Short-Term, Shareholder-First Thinking Still Rules the Day

From questionable buybacks to overly restrictive M&A clauses, a recent pledge to consider other stakeholders is ringing hollow.

José Maria Liberti

April 8, 2020

Four Steps Marketers Can Take to Navigate the Pandemic

Step one: Press pause. Step two: Rethink everything.

Timothy Calkins

April 7, 2020

How Infectious-Disease Testing Can Improve Employee Performance

A new study on malaria prevention shows that employees who know their health status become more productive at work.

Oladele Akogun, Andrew Dillon, Jed Friedman, Ashesh Prasann and Pieter Serneels

April 3, 2020

When Building Your Brand, First Find Your Purpose

A conversation with the CMO of online bank Ally about staying committed to your company’s purpose as the organization grows.

Eric Leininger and Andrea Brimmer

April 2, 2020

The Latest: Our Faculty on the Coronavirus, Business, and the Economy

Finding a job during a pandemic. Plus, the fate of the 1918 “flu babies.”

Kellogg INSIGHT

April 1, 2020

A New Product Release Often Sets Off a Customer Frenzy. But How Long Does It Last?

When consumers replace the old with the new, surprising trends emerge. A new mathematical model can better predict long-term sales.

Ching Jin, Chaoming Song, Johannes Bjelland, Geoffrey Canright and Dashun Wang

April 1, 2020

The Unprecedented Stock-Market Reaction to COVID-19

A new analysis explains why this pandemic really is different.

Scott R. Baker, Nicholas Bloom, Steven J. Davis, Kyle Kost, Marco Sammon and Tasaneeya Viratyosin

March 23, 2020

The Coronavirus Has Upended Supply Chains. Here’s How Companies Can Prepare for the Next Disruption.

There are strategies that both large and small companies can implement to make their manufacturing more agile.

Sunil Chopra

March 18, 2020

Many Funds Have Committed to Socially Responsible Investing—But Few Are Following Through

As money flows into ESG funds, new evidence shows that most asset managers aren’t actually changing their investment behaviors.

Soohun Kim and Aaron Yoon

March 11, 2020

Podcast: Is Management Training Worth It?