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June 3, 2019
How to Create a Brand Name That Works
Tide. Peloton. I Can’t Believe It’s Not Butter. The best names share four traits, according to an excerpt from Kellogg on Branding in a Hyperconnected World.
Paul Earle Jr.
June 3, 2019
Uber and Airbnb Outpaced Regulators by Becoming Indispensable. Parking App Haystack Met a Very Different Fate.
The startup had a popular business model and positive press. Its founder explains why it still failed.
Nicola Persico and Eric Meyer
June 3, 2019
What Causes Stock Market Swings?
Tariffs? Job reports? Oil prices? A new volatility index pinpoints which factors make investors feel uncertain.
Scott R. Baker, Nicholas Bloom, Steven J. Davis and Kyle Kost
May 7, 2019
The Dos and Don’ts of Repositioning Your Brand
This “strategy of last resort” should not be undertaken lightly. An excerpt from Kellogg on Branding in a Hyper-Connected World.
Alice M. Tybout
May 3, 2019
Want Your Kids to Eat More Healthy Food? Offer Them Less.
Here’s a counterintuitive way to make carrots more “yummy.”
Michal Maimaran and Yuval Salant
May 2, 2019
A Comprehensive Model for Building Winning Stock Portfolios
Linking fundamental analysis and portfolio optimization may be the key to solving the “investor’s problem.”
Matthew R. Lyle and Teri L. Yohn
May 2, 2019
A Surprisingly Simple Way to Encourage Customers to Take a Risk
How certain kinds of visuals can inspire people to be more adventurous.
Ata Jami
May 1, 2019
5 Ways to Know Your Customer Better Than Your Competitors Do
For starters, get out of the office and find your end users.
Julie Hennessy and Jim Lecinski
April 8, 2019
Take 5: Cultivating Empathy in the Workplace
What to understand about this critical, but surprisingly complex, trait.
Maryam Kouchaki, Nour Kteily, Loran Nordgren and Brooke Vuckovic
April 5, 2019
What You Need to Know about the Newest Frontier of Brand Storytelling
An excerpt from Kellogg on Branding in a Hyper-Connected World explores the power of a “transmedia” approach.
Mohanbir S. Sawhney
April 4, 2019
Do Police Body Cameras Provide an Impartial Version of Events?
New research reveals that people assign blame differently after viewing body cam versus dash cam footage.
Broderick Turner, Eugene Caruso, Mike Dilich and Neal J. Roese
April 1, 2019
Bias in Organizations May Not Just Come from the Top
Leaders can face bias from their staff, too. A new study shows that male teachers are more likely to leave schools that are led by women.
Aliza Husain, David A. Matsa and Amalia R. Miller
April 1, 2019
To Improve Customer Experience, Embrace the Outliers in Your Data
Don’t ignore them. Let them highlight your biggest failures and juiciest opportunities.
Joel K. Shapiro
April 1, 2019
For Companies Worried About a Trade War, the Time to Act Is Now
A lot of companies are “holding tight and hoping it all just goes away.” Don’t be one of them.
Philip Levy
April 1, 2019
Three Quarters of Americans Aren’t Putting Enough into Their 401(k)s
With employers shifting away from pensions, there’s an urgent need for improved financial literacy.
Francisco Gomes, Kenton Hoyem, Wei Hu and Enrichetta Ravina
April 1, 2019
You Just Bought a Small Business. Now It’s Time to Lead.
Four tips for tackling the unique challenges of entrepreneurship through acquisition.
Alex Schneider
March 21, 2019
Climate Change Is Transforming the Economy. How Will Your Company Adapt?
“Until organizations learn to internalize the threat, they’re in danger of falling behind.”
Klaus Weber
March 13, 2019
Take 5: How to Build a Collaborative Workplace
Simple strategies for reaping the benefits of collaboration.
Benjamin F. Jones, J. Keith Murnighan, Leigh Thompson, Brian Uzzi, Jan A. Van Mieghem and Dashun Wang
March 12, 2019
Good Brand Design Appeals to Consumers on an Unconscious Level
An excerpt from “Kellogg on Branding in a Hyper-Connected World” uses an iconic brand—Coca-Cola—to illustrate the power of design thinking.
Bobby J. Calder
March 6, 2019
How Tech Giant SAP Built Its Brand with Help from Employee Stories
A conversation with CMO Alicia Tillman.
Eric Leininger and Alicia Tillman
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