Marketing
Remaking Marketing Organizations for a Data-Driven World
A Q&A with United Airlines’ CMO on how to avoid becoming “an artifact of a prior era.”
Strategy
Video: Let Virtue Build Your Bottom Line
Trustworthiness pays off, especially in the midst of uncertainty.
Careers
4 Tips to Gain Influence in Your Organization
You have more power than you think—here’s how to harness it.
Strategy
A Clever Strategy to Combat Free Riding
In any collaboration, the temptation to slack off is strong.
Strategy
Why Income Inequality among White Collar Workers Is Growing
Top earners benefit most from “knowledge hierarchies” in organizations.
Leadership
Podcast: Tips for Managing Conflict at Work
From cross-cultural conflict to annoying coworkers, there are ways to deftly diffuse tension on teams.
Data AnalyticsStrategy
How Open Data Is Changing Chicago
A Q&A with Chicago’s chief data officer about the power of big data.
Marketing
Does Opening an Outlet Store Hurt Existing Sales?
New research challenges the notion that lower quality product lines dilute your brand.
Innovation
What Happens to Innovation When the Financial Incentives Change?
There are ways to split the pie that encourage innovation.
Strategy
Video: Are You Making the Wrong First Impression?
When building trust, it is not enough to demonstrate competence.
Strategy
Four Steps to Strategically Grow Your Business
Look beyond the usual suspects to identify your company’s next market.
Strategy
Video: To Build Trust with Customers, Show That You Are in It for the Long Haul
A researcher and a trusted CEO share tips to boost loyalty.
Strategy
You Sent Us Business Haiku, Here Are Our Favorites
Kellogg Insight readers joined faculty in turning business wisdom into poetry.
Strategy
What Happens When a Company Loses a Patent?
A look at whether compulsory licensing can increase innovation.
Strategy
Let Business Be Your Muse: Turn Your Workplace Wisdom into Haiku
Join Kellogg’s strategy faculty in putting your favorite lessons into verse.
Policy
Can the Private Sector Solve the U.S. Infrastructure Crisis?
Why it may take public-private partnerships to keep our bridges from crumbling.
Data AnalyticsStrategy
Blinded by Statistical Significance
Putting too much stock in an arbitrary threshold may lead to bad decisions.
Marketing
How We Shop Differently on Our Phones
What’s in your cart? Depends on the device you are using.
Data AnalyticsStrategy
Tips for Building an Analytics Team
How to hire and keep data analytics superstars.
Strategy
To Grow Your Company, Create Products from Services
For service-based businesses, scaling requires a strategy shift.