Strategy
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Data AnalyticsStrategy

Is Your Digital Advertising Campaign Working?

If you are not running a randomized controlled experiment, you probably don’t know.

Strategy

You Sent Us Business Haiku, Here Are Our Favorites

Kellogg Insight readers joined faculty in turning business wisdom into poetry.

Scientist losing patents to compulsory licensing innovates.
Strategy

What Happens When a Company Loses a Patent?

A look at whether compulsory licensing can increase innovation.

Strategy

Let Business Be Your Muse: Turn Your Workplace Wisdom into Haiku

Join Kellogg’s strategy faculty in putting your favorite lessons into verse.

Policy

Can the Private Sector Solve the U.S. Infrastructure Crisis?

Why it may take public-private partnerships to keep our bridges from crumbling.

Data AnalyticsStrategy

Blinded by Statistical Significance

Putting too much stock in an arbitrary threshold may lead to bad decisions.

Our mobile consumer behavior determines how we shop on phones.
Marketing

How We Shop Differently on Our Phones

What’s in your cart? Depends on the device you are using.

Data AnalyticsStrategy

Tips for Building an Analytics Team

How to hire and keep data analytics superstars.

Strategy

To Grow Your Company, Create Products from Services

For service-based businesses, scaling requires a strategy shift.

Marketing

When Retail Prices Cross the Line

Manufacturers should be strategic in enforcing minimum advertised price policies.

Strategy

Scaling Tips for Business Growth

A focus on your company’s unique capabilities can lead to sustainable growth.

Data AnalyticsStrategy

5 Ways to Attract and Retain Data Scientists

How directly contributing to the business can help analytics talent thrive.

Marketing

What Do Customers Pay When Wholesale Prices Change?

Increases and decreases are not passed through the same way.

Entrepreneurship

When to Pass the Hat

Strategic timing can help startups get the most from their fundraising.

Maintaining business relationships can be invaluable.

No Contract? No Problem

How the Kenyan flower industry thrives in the absence of formal contracts.

Four Ways Cuba Can Become More Business-Friendly

What will it take to make the country attractive to investors?

Data AnalyticsStrategy

Making Data Work Harder for You

A strategic approach to data analytics starts with asking the right questions.

Data AnalyticsStrategy

Making Data Work Harder for You— Podcast Transcript

A strategic approach to data analytics starts with asking the right questions.

Can Wikipedia Be Trusted?

Crowdsourced Wikipedia entries are more biased than Encyclopaedia Britannica articles.

Healthcare

Collaborating to Save Lives

For an integrated healthcare organization, culture is the key to operational efficiency.