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September 13, 2016
Remaking Marketing Organizations for a Data-Driven World
A Q&A with United Airlines’ CMO on how to avoid becoming “an artifact of a prior era.”
Thomas O'Toole and Eric Leininger
August 2, 2016
Video: Let Virtue Build Your Bottom Line
Trustworthiness pays off, especially in the midst of uncertainty.
Niko Matouschek and Grover Wray
August 2, 2016
4 Tips to Gain Influence in Your Organization
You have more power than you think—here’s how to harness it.
William Ocasio
August 1, 2016
A Clever Strategy to Combat Free Riding
In any collaboration, the temptation to slack off is strong.
Jakša Cvitanić and George Georgiadis
July 5, 2016
Why Income Inequality among White Collar Workers Is Growing
Top earners benefit most from “knowledge hierarchies” in organizations.
Luis Garicano and Thomas N. Hubbard
June 7, 2016
Does Opening an Outlet Store Hurt Existing Sales?
New research challenges the notion that lower quality product lines dilute your brand.
Gonca P. Soysal and Lakshman Krishnamurthi
June 6, 2016
What Happens to Innovation When the Financial Incentives Change?
There are ways to split the pie that encourage innovation.
Hans K. Hvide and Benjamin F. Jones
May 10, 2016
Video: Are You Making the Wrong First Impression?
When building trust, it is not enough to demonstrate competence.
Adam Waytz and Col. John O'Grady
May 10, 2016
Four Steps to Strategically Grow Your Business
Look beyond the usual suspects to identify your company’s next market.
Michael J. Mazzeo
April 7, 2016
Video: To Build Trust with Customers, Show That You Are in It for the Long Haul
A researcher and a trusted CEO share tips to boost loyalty.
Niko Matouschek and Larry Rosen
March 7, 2016
You Sent Us Business Haiku, Here Are Our Favorites
Kellogg Insight readers joined faculty in turning business wisdom into poetry.
Kellogg INSIGHT
March 7, 2016
What Happens When a Company Loses a Patent?
A look at whether compulsory licensing can increase innovation.
Nicola Bianchi, Petra Moser and Joerg Baten
February 1, 2016
Let Business Be Your Muse: Turn Your Workplace Wisdom into Haiku
Join Kellogg’s strategy faculty in putting your favorite lessons into verse.
David Dranove, Meghan Busse, Thomas N. Hubbard and Sarit Markovich
January 4, 2016
Can the Private Sector Solve the U.S. Infrastructure Crisis?
Why it may take public-private partnerships to keep our bridges from crumbling.
David A. Besanko
December 7, 2015
How We Shop Differently on Our Phones
What’s in your cart? Depends on the device you are using.
Rebecca Jen-Hui Wang, Edward Malthouse and Lakshman Krishnamurthi
November 2, 2015
To Grow Your Company, Create Products from Services
For service-based businesses, scaling requires a strategy shift.
Mohanbir S. Sawhney
November 2, 2015
When Retail Prices Cross the Line
Manufacturers should be strategic in enforcing minimum advertised price policies.
Ayelet Israeli, Eric T. Anderson and Anne T. Coughlan
November 2, 2015
Scaling Tips for Business Growth
A focus on your company’s unique capabilities can lead to sustainable growth.
Michael J. Mazzeo
October 5, 2015
What Do Customers Pay When Wholesale Prices Change?
Increases and decreases are not passed through the same way.
Blakeley B. McShane, Chaoqun Chen, Eric T. Anderson and Duncan I. Simester
October 5, 2015
When to Pass the Hat
Strategic timing can help startups get the most from their fundraising.
Joe Dwyer
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The Insightful Leader
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