Business Insights
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June 7, 2016
Does Opening an Outlet Store Hurt Existing Sales?
New research challenges the notion that lower quality product lines dilute your brand.
Gonca P. Soysal and Lakshman Krishnamurthi
June 6, 2016
What Happens to Innovation When the Financial Incentives Change?
There are ways to split the pie that encourage innovation.
Hans K. Hvide and Benjamin F. Jones
May 10, 2016
Video: Are You Making the Wrong First Impression?
When building trust, it is not enough to demonstrate competence.
Adam Waytz and Col. John O'Grady
May 10, 2016
Four Steps to Strategically Grow Your Business
Look beyond the usual suspects to identify your company’s next market.
Michael J. Mazzeo
April 7, 2016
Video: To Build Trust with Customers, Show That You Are in It for the Long Haul
A researcher and a trusted CEO share tips to boost loyalty.
Niko Matouschek and Larry Rosen
March 7, 2016
You Sent Us Business Haiku, Here Are Our Favorites
Kellogg Insight readers joined faculty in turning business wisdom into poetry.
Kellogg INSIGHT
March 7, 2016
What Happens When a Company Loses a Patent?
A look at whether compulsory licensing can increase innovation.
Nicola Bianchi, Petra Moser and Joerg Baten
February 1, 2016
Let Business Be Your Muse: Turn Your Workplace Wisdom into Haiku
Join Kellogg’s strategy faculty in putting your favorite lessons into verse.
David Dranove, Meghan Busse, Thomas N. Hubbard and Sarit Markovich
January 4, 2016
Can the Private Sector Solve the U.S. Infrastructure Crisis?
Why it may take public-private partnerships to keep our bridges from crumbling.
David A. Besanko
December 7, 2015
How We Shop Differently on Our Phones
What’s in your cart? Depends on the device you are using.
Rebecca Jen-Hui Wang, Edward Malthouse and Lakshman Krishnamurthi
November 2, 2015
To Grow Your Company, Create Products from Services
For service-based businesses, scaling requires a strategy shift.
Mohanbir S. Sawhney
November 2, 2015
When Retail Prices Cross the Line
Manufacturers should be strategic in enforcing minimum advertised price policies.
Ayelet Israeli, Eric T. Anderson and Anne T. Coughlan
November 2, 2015
Scaling Tips for Business Growth
A focus on your company’s unique capabilities can lead to sustainable growth.
Michael J. Mazzeo
October 5, 2015
What Do Customers Pay When Wholesale Prices Change?
Increases and decreases are not passed through the same way.
Blakeley B. McShane, Chaoqun Chen, Eric T. Anderson and Duncan I. Simester
October 5, 2015
When to Pass the Hat
Strategic timing can help startups get the most from their fundraising.
Joe Dwyer
September 8, 2015
No Contract? No Problem
How the Kenyan flower industry thrives in the absence of formal contracts.
Rocco Macchiavello and Ameet Morjaria
September 8, 2015
Four Ways Cuba Can Become More Business-Friendly
What will it take to make the country attractive to investors?
Benjamin F. Jones and Russell Walker
June 2, 2015
Can Wikipedia Be Trusted?
Crowdsourced Wikipedia entries are more biased than Encyclopaedia Britannica articles.
Shane Greenstein and Feng Zhu
May 1, 2015
Collaborating to Save Lives
For an integrated healthcare organization, culture is the key to operational efficiency.
Leemore S. Dafny and William Ocasio
May 1, 2015
The Ultimate Data Set
Computational social science aims to discover universal facts.
Brian Uzzi
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