Strategy
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Starting a company means finding the right cofounder.
February 3, 2017

Finding the Right Partner Can Make or Break Your Startup

A Q&A on why you should “date before you marry” with an entrepreneur who took the plunge.

Using the right reward system can incentivize car dealership employees and lead to stronger work performance.
October 10, 2016

Finding the Right Performance Incentives to Motivate Employees

Some incentive schemes encourage hard work—others reward those who game the system.

A scientist interprets visual content through a telescope and sees data visualizations in the stars.
October 5, 2016

How to Use Data Visualization to Improve Your Business

Understanding how our minds read visualizations can help answer your organization’s most important questions.

A world map made from quote bubbles.
October 4, 2016

Video: When Expectations Clash, Is the Problem Cultural?

You’ll do well to understand where others are coming from.

Airline passengers have individualized flying experiences.
September 13, 2016

Remaking Marketing Organizations for a Data-Driven World

A Q&A with United Airlines’ CMO on how to avoid becoming “an artifact of a prior era.”

Building trust is a key way to grow your business.
August 2, 2016

Video: Let Virtue Build Your Bottom Line

Trustworthiness pays off, especially in the midst of uncertainty.

Political capital is not constrained by an org chart.
August 2, 2016

4 Tips to Gain Influence in Your Organization

You have more power than you think—here’s how to harness it.

The free riding problem is demonstrated by a construction worker slacking off.
August 1, 2016

A Clever Strategy to Combat Free Riding

In any collaboration, the temptation to slack off is strong.

Lower earning workers in a "knowledge hierarchy" reach for opportunity
July 5, 2016

Why Income Inequality among White Collar Workers Is Growing

Top earners benefit most from “knowledge hierarchies” in organizations.

Chicago's Open Data Portal helps improve operational efficiency.
June 20, 2016

How Open Data Is Changing Chicago

A Q&A with Chicago’s chief data officer about the power of big data.

Shopper moves from outlet store to retail store.
June 7, 2016

Does Opening an Outlet Store Hurt Existing Sales?

New research challenges the notion that lower quality product lines dilute your brand.

Ownership of a professor's intellectual property shifts to the university.
June 6, 2016

What Happens to Innovation When the Financial Incentives Change?

There are ways to split the pie that encourage innovation.

May 10, 2016

Video: Are You Making the Wrong First Impression?

When building trust, it is not enough to demonstrate competence.

Use your competitive advantage to grow your business.
May 10, 2016

Four Steps to Strategically Grow Your Business

Look beyond the usual suspects to identify your company’s next market.

Pin down the components of trust.
April 7, 2016

Video: To Build Trust with Customers, Show That You Are in It for the Long Haul

A researcher and a trusted CEO share tips to boost loyalty.

March 7, 2016

You Sent Us Business Haiku, Here Are Our Favorites

Kellogg Insight readers joined faculty in turning business wisdom into poetry.

Scientist losing patents to compulsory licensing innovates.
March 7, 2016

What Happens When a Company Loses a Patent?

A look at whether compulsory licensing can increase innovation.

February 1, 2016

Let Business Be Your Muse: Turn Your Workplace Wisdom into Haiku

Join Kellogg’s strategy faculty in putting your favorite lessons into verse.

January 4, 2016

Can the Private Sector Solve the U.S. Infrastructure Crisis?

Why it may take public-private partnerships to keep our bridges from crumbling.

December 7, 2015

Blinded by Statistical Significance

Putting too much stock in an arbitrary threshold may lead to bad decisions.

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The Insightful Leader

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