Strategy
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Ownership of a professor's intellectual property shifts to the university.
June 6, 2016

What Happens to Innovation When the Financial Incentives Change?

There are ways to split the pie that encourage innovation.

May 10, 2016

Video: Are You Making the Wrong First Impression?

When building trust, it is not enough to demonstrate competence.

Use your competitive advantage to grow your business.
May 10, 2016

Four Steps to Strategically Grow Your Business

Look beyond the usual suspects to identify your company’s next market.

Pin down the components of trust.
April 7, 2016

Video: To Build Trust with Customers, Show That You Are in It for the Long Haul

A researcher and a trusted CEO share tips to boost loyalty.

March 7, 2016

You Sent Us Business Haiku, Here Are Our Favorites

Kellogg Insight readers joined faculty in turning business wisdom into poetry.

Scientist losing patents to compulsory licensing innovates.
March 7, 2016

What Happens When a Company Loses a Patent?

A look at whether compulsory licensing can increase innovation.

February 1, 2016

Let Business Be Your Muse: Turn Your Workplace Wisdom into Haiku

Join Kellogg’s strategy faculty in putting your favorite lessons into verse.

January 4, 2016

Can the Private Sector Solve the U.S. Infrastructure Crisis?

Why it may take public-private partnerships to keep our bridges from crumbling.

December 7, 2015

Blinded by Statistical Significance

Putting too much stock in an arbitrary threshold may lead to bad decisions.

Our mobile consumer behavior determines how we shop on phones.
December 7, 2015

How We Shop Differently on Our Phones

What’s in your cart? Depends on the device you are using.

Building an analytics team will help grow your business.
December 7, 2015

Tips for Building an Analytics Team

How to hire and keep data analytics superstars.

November 2, 2015

To Grow Your Company, Create Products from Services

For service-based businesses, scaling requires a strategy shift.

A retailer picks the MAP pricing policy for his products.
November 2, 2015

When Retail Prices Cross the Line

Manufacturers should be strategic in enforcing minimum advertised price policies.

November 2, 2015

Scaling Tips for Business Growth

A focus on your company’s unique capabilities can lead to sustainable growth.

Data scientists are most fulfilled when contributing to company-wide decisions.
October 15, 2015

5 Ways to Attract and Retain Data Scientists

How directly contributing to the business can help analytics talent thrive.

Retail prices do not proportionately reflect wholesale price changes.
October 5, 2015

What Do Customers Pay When Wholesale Prices Change?

Increases and decreases are not passed through the same way.

An entrepreneur ponders his startup funding strategy
October 5, 2015

When to Pass the Hat

Strategic timing can help startups get the most from their fundraising.

Maintaining business relationships can be invaluable.
September 8, 2015

No Contract? No Problem

How the Kenyan flower industry thrives in the absence of formal contracts.

September 8, 2015

Four Ways Cuba Can Become More Business-Friendly

What will it take to make the country attractive to investors?

Data analytics leader sits moving a graph.
July 6, 2015

Making Data Work Harder for You— Podcast Transcript

A strategic approach to data analytics starts with asking the right questions.

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