Strategy
Skip to content
A magazine of research and ideas from the
faculty of the Kellogg School of Management
Business Insights

Data Analytics Entrepreneurship Finance & Accounting Innovation Marketing Operations Organizations Strategy

Workers stack companies with a forklift.
January 5, 2018

What’s Behind the Current Wave of Vertical Integration?

From Amazon–Whole Foods to CVS–Aetna, companies are reconfiguring for an uncertain future. Four strategy professors discuss.

Two office teams have a tug-of-war in a conference room
December 1, 2017

How the Wrong Team Can End Up with Too Much Power in an Organization

Employee incentives that made sense at the time can lead to problematic power dynamics.

Promoting employee as motivation
September 7, 2017

When Picking the Wrong Person for the Job Is the Right Move

Sometimes building credible relationships with your employees and suppliers is more important than finding the “perfect” fit.

Science behind collaboration including spaces
September 6, 2017

The Science Behind the Growing Importance of Collaboration

Plus, ideas for designing spaces that encourage employees to team up in unique ways.

Social media data can help sales forecasts.
September 6, 2017

Want to Improve Your Sales Forecast? Check Your Company’s Facebook Feed.

Social media data can help predict consumer demand.

Workplace entitlement demonstrated by an opera diva.
August 3, 2017

Take 5: How to Empower Employees to Be More Creative

Creativity is a potent engine for business. Nurture it without letting office divas run the show.

Using a horizontal organizational structure in rail infrastructures boosts a nation's railway industry efficiency.
August 2, 2017

What Happens to Quality When One Company Builds the Tracks and Another Runs the Trains?

Governments looking to improve their infrastructure will want to know the answer.

A graduate leaving university with a STEM degree.
July 6, 2017

STEM Degrees Are Good for Careers. But Do They Lead to More Innovation?

Science, technology, engineering, and math education helps job prospects, but hurts the likelihood of becoming an inventor.

Like chess, national security strategy can also benefit from game theory.
June 19, 2017

Is an Unpredictable Leader Good for National Security?

Think the goal is to keep your enemies guessing? Game theory suggests otherwise.

A craft brewer balances business sense and brewing knowledge.
March 9, 2017

How Bell’s Became So Many People’s Local Beer

A Q&A with CEO Laura Bell on preserving company culture while growing aggressively.

Starting a company means finding the right cofounder.
February 3, 2017

Finding the Right Partner Can Make or Break Your Startup

A Q&A on why you should “date before you marry” with an entrepreneur who took the plunge.

Using the right reward system can incentivize car dealership employees and lead to stronger work performance.
October 10, 2016

Finding the Right Performance Incentives to Motivate Employees

Some incentive schemes encourage hard work—others reward those who game the system.

A world map made from quote bubbles.
October 4, 2016

Video: When Expectations Clash, Is the Problem Cultural?

You’ll do well to understand where others are coming from.

Airline passengers have individualized flying experiences.
September 13, 2016

Remaking Marketing Organizations for a Data-Driven World

A Q&A with United Airlines’ CMO on how to avoid becoming “an artifact of a prior era.”

Building trust is a key way to grow your business.
August 2, 2016

Video: Let Virtue Build Your Bottom Line

Trustworthiness pays off, especially in the midst of uncertainty.

Political capital is not constrained by an org chart.
August 2, 2016

4 Tips to Gain Influence in Your Organization

You have more power than you think—here’s how to harness it.

The free riding problem is demonstrated by a construction worker slacking off.
August 1, 2016

A Clever Strategy to Combat Free Riding

In any collaboration, the temptation to slack off is strong.

Lower earning workers in a "knowledge hierarchy" reach for opportunity
July 5, 2016

Why Income Inequality among White Collar Workers Is Growing

Top earners benefit most from “knowledge hierarchies” in organizations.

Shopper moves from outlet store to retail store.
June 7, 2016

Does Opening an Outlet Store Hurt Existing Sales?

New research challenges the notion that lower quality product lines dilute your brand.

Ownership of a professor's intellectual property shifts to the university.
June 6, 2016

What Happens to Innovation When the Financial Incentives Change?

There are ways to split the pie that encourage innovation.

← 1 2 34 5 6 7 →
About Us Faculty & Research
2211 Campus Drive, Evanston, IL 60208
insight@kellogg.northwestern.edu
LinkedIn LinkedIn Substack Substack Substack RSS
© Kellogg School of Management, Northwestern
University. All Rights Reserved. Privacy Policy.