Healthcare
How Humanizing Disease Could Be a New Public Health Tool
Anthropomorphizing a disease changes how we feel about it—and the steps we take to avoid it.
Politics & Elections
Could Your Political Views Stymie Your Career?
From being hired to getting a promotion, new research shows you may be penalized for disagreeing politically with the boss.
Marketing
Podcast: What Should Your Brand Look (and Sound and Smell) Like?
In episode 3 of our 5-episode series, “Insight Unpacked: Extraordinary Brands and How to Build Them,” we discuss the associations you want customers to make with your brand, and how to use design to make it happen.
Economics
The Food Crisis Is Bigger Than Ukraine
While Russia’s war has undoubtedly caused real problems in global food markets, they are different and more complex than what most news coverage suggests.
Innovation
Take 5: How to Improve the Odds of Breakthrough Innovation
Thorny problems demand novel solutions. Here’s what it takes to move beyond incremental tweaks.
Marketing
Podcast: What Should You Name Your Brand?
In episode 2 of our 5-episode series, “Insight Unpacked: Extraordinary Brands and How to Build Them,” we dig into the importance of finding the right name for your brand. With apologies to Shakespeare, a rose by any other name wouldn’t smell as sweet.
Finance & Accounting
5 Trends to Watch as the Economy Emerges from the Pandemic
From inflation and remote work to climate change, here’s where the global economy appears to be headed.
Marketing
Podcast: Why Does Your Brand Need to Exist?
In episode 1 of our 5-episode series, “Insight Unpacked: Extraordinary Brands and How to Build Them,” we reveal the key questions you should answer before you start to craft your brand.
Organizations
The Surprising Way Crowd Size Affects Our Tendency to Cheat
Organizations would be wise to understand the psychology behind this phenomenon.
Social Impact
For Those Living in Poverty, Therapy Can Have Benefits Beyond Mental Health
A large study suggests that cognitive behavioral therapy can also improve physical health and economic outcomes.
Marketing
Whiz! Bang! Boom! Energetic Ads Hold Viewers’ Attention
Louder, busier commercials are the new norm. And they seem to be working.
Policy
How Former Enemies Can Develop Trust
A simple intervention can help diffuse animosity toward onetime armed foes, a study shows.
Finance & Accounting
How Is the Twitter–Musk Showdown Likely to Play Out? An Expert Weighs In.
“In my view, there is a lot of hypocrisy here from Musk.”
Finance & Accounting
Jeff Ubben Explains His “Anti-ESG ESG” Investment Strategy
In a recent conversation with Kellogg’s Robert Korajczyk, the hedge-fund leader breaks down his unique approach to mission-driven investing.
Politics & Elections
When Political Discussions Get Heated, Is It Best to Just Stay Out of It?
Keeping your head down when hot-button topics arise could come at a cost to your reputation.
Innovation
Does the Public Benefit from the Scientific Research It Funds?
A new study quantifies how U.S. taxpayer-funded research is used in patents, media, and policy decisions.
Entrepreneurship
Podcast: How Can Entrepreneurs Develop a Stellar Sales Pitch?
On this episode of The Insightful Leader’s “Ask Insight,” two seasoned entrepreneurs share wisdom from the trenches.