Kellogg Insight

One Nation, Too Divided?

Political sectarianism is rampant in the U.S. Three experts discuss whether we can remain united.

What Happens to Innovation During an Economic Crisis?

The Great Depression hastened the end of the independent inventor—but not all was lost.

The Thorny Challenge of Measuring Success in “Systems-of-Care” Networks

These networks, which help direct people to the medical and social services they need, must tread carefully in choosing which metrics to use in decision-making.

Podcast: How Will You Tell Your Brand’s Story?

In episode 4 of our 5-episode series, “Insight Unpacked: Extraordinary Brands and How to Build Them,” learn the importance of transmedia brand storytelling—and how to do it right.

Unilever Should Divest Ben & Jerry’s

An economist offers his perspective on why the food giant has some big decisions to make in the wake of a court ruling against its ice cream subsidiary.

person in health clinic looking at poster of anthropomorphic virus

How Humanizing Disease Could Be a New Public Health Tool

Anthropomorphizing a disease changes how we feel about it—and the steps we take to avoid it.

Office with manager and well-appointed subordinate cubicle sharing political affiliation

Could Your Political Views Stymie Your Career?

From being hired to getting a promotion, new research shows you may be penalized for disagreeing politically with the boss.

Podcast: What Should Your Brand Look (and Sound and Smell) Like?

In episode 3 of our 5-episode series, “Insight Unpacked: Extraordinary Brands and How to Build Them,” we discuss the associations you want customers to make with your brand, and how to use design to make it happen.

Economics

The Food Crisis Is Bigger Than Ukraine

While Russia’s war has undoubtedly caused real problems in global food markets, they are different and more complex than what most news coverage suggests.

Innovation

Take 5: How to Improve the Odds of Breakthrough Innovation

Thorny problems demand novel solutions. Here’s what it takes to move beyond incremental tweaks.

Marketing

Podcast: What Should You Name Your Brand?

In episode 2 of our 5-episode series, “Insight Unpacked: Extraordinary Brands and How to Build Them,” we dig into the importance of finding the right name for your brand. With apologies to Shakespeare, a rose by any other name wouldn’t smell as sweet.

Finance & Accounting

5 Trends to Watch as the Economy Emerges from the Pandemic

From inflation and remote work to climate change, here’s where the global economy appears to be headed.

Marketing

Podcast: Why Does Your Brand Need to Exist?

In episode 1 of our 5-episode series, “Insight Unpacked: Extraordinary Brands and How to Build Them,” we reveal the key questions you should answer before you start to craft your brand.