Marketing
Does Distance Make the Consumer’s Heart Grow Fonder?
New research finds that how far we’re standing from a product changes what we think of it.
Finance & Accounting
Take 5: What Good Does It Do a Company to Do Good?
Kellogg faculty look at how ESG initiatives are received by investors, customers, and employees.
Leadership
Podcast: How to Lead During Difficult Times
The good news is you may already have the skills you need. On this episode of The Insightful Leader, we’ll learn about doubling down on that expertise to help your team through a crisis.
Data Analytics
Podcast: Why You Need a Working Knowledge of AI
Business leaders can’t rely solely on data scientists to get the job done. Learn more on this episode of The Insightful Leader.
Data Analytics
Do People Really Understand Your Data Visualizations?
Many data viz gurus advocate for decluttering graphs and focusing on specific info. Do those techniques actually help your audience?
Organizations
3 Tips for Taking Your Family Business Public
Navigate this decision carefully, and you could have the best of both worlds.
Organizations
Working Parents Feel Pulled in Two Directions. What Does This Mean for Companies?
A new study looks at what happens when parental and professional identities collide.
Careers
Mulling a Career Pivot? 3 Things to Consider
Knowing your own motivations can help you successfully transition to a new role or industry.
Marketing
The Internet Is Awash in Positive Product Ratings. Here’s How to Decipher the Good from the Great.
Forget stars and numeric ratings: a review’s language offers better clues to a product’s quality and likely success.
Economics
Can Larger Loans Help Small Firms Grow?
Sometimes. But it turns out that lenders are bad at figuring out which businesses will benefit.
Leadership
Podcast: Businesses Can Slow Climate Change. Here’s How.
Individual actions won’t be enough to slow global warming. On this episode of The Insightful Leader, learn how companies—and the people who lead them—need to get involved.
Marketing
How You Can Make a More Positive Social Impact
A 3-step guide to becoming a more thoughtful consumer and donor.
Podcast: The Art of Giving Good Feedback
On this episode of The Insightful Leader: how to talk so that your team (and boss) will listen.
Data Analytics
4 Phases of Analytics Evolution: From Spreadsheets to AI Workbenches
What lies ahead for business leaders looking to incorporate data analytics?
Organizations
When It Comes to Morally Dubious Behavior, Do Startups Get a Pass?
Transgressions, such as treating workers badly, resonate differently when it’s a startup versus an established company.
Policy
The Health Department Gave Your Favorite Restaurant an 85. What on Earth Does That Mean?
Regulators should consider tweaking their scoring systems to make food-safety ratings more informative.
Organizations
What Businesses Must Do to Curtail Climate Change
We need to dramatically reduce carbon emissions. This will require a new system of incentives.
Leadership
3 Skills New Managers Need to Succeed
To start, recognize that entire teams—and not just individuals—require clear feedback.
Organizations
Evolution Has Shaped How We Relate to Our Families. What Does This Mean for Family Businesses?
Gaining a better understanding of family conflict can help both family firms and the larger economy.