Marketing
How Much Do Campaign Ads Matter?
Tone is key, according to new research, which found that a change in TV ad strategy could have altered the results of the 2000 presidential election.
Finance & Accounting
A Surprising Reason Why Currency Exchange Rates Fluctuate
New research suggests an answer to a longstanding economic puzzle.
Careers
Take 5: How to Become an Expert in Something New
Turns out, there’s a “special sauce” that can help you get there. But expertise can also come with a curse.
Marketing
Is It Time to Raise Your Prices?
4 things for brands to consider as inflation provides more opportunities for growth.
Social Impact
Podcast: Why Conspiracy Theories Abound—and How to Push Back
COVID conspiracies have a powerful psychological allure. On this episode of The Insightful Leader, we explore how to combat them.
Leadership
Leading Is Tough Right Now. But You’ve Got This.
It’s not about changing your style—you’ll just need to kick things up a notch.
Policy
How Companies Can Do Data Privacy Better
Not all efforts are costly, and being known for strong protections could give firms a competitive advantage.
Marketing
Yes, Consumers Care if Your Product Is Ethical
New research shows that morality matters—but it’s in the eye of the beholder.
Careers
Why Are Some People More Reluctant to Network Than Others?
The key seems to be how people perceive their own success and professional value.
Podcast: How One CEO Is Making Tough Decisions about In-Person Work
Some employees moved out of state. Others don’t want to be in the office. And not everyone is vaccinated. On this episode of The Insightful Leader: What happens now?
Marketing
7 Sins of the Creative Brief
Why having a bad creative brief—or no brief at all—can sink an advertising campaign.
Marketing
See an Exciting Trend in That Chart? Proceed with Caution.
Some data-visualization techniques lead us to assume causality where it doesn’t exist.
Careers
Podcast: Now’s the Time to Negotiate for the Job—or Salary or Flexibility—You Want
Tips from an expert negotiator on how to ask without fear.
Social Impact
How Did COVID-19 Conspiracy Theories Get So Out of Control?
Misinformation is thriving in an environment where people feel disconnected. Social media isn’t helping.
Marketing
How to Turn Your Pandemic Regrets into a Force for Good
Ruminating on all the things you didn’t accomplish? An expert on the psychology of regret explains why you should give yourself some grace.
Marketing
Marketers: Stop Dragging Your Feet and Start Using AI
Speed is a competitive advantage. A coauthor of the new book “The AI Marketing Canvas” explains why—and how—to get started.
Marketing
Expertise Can Be a Buzzkill
Becoming a subject-matter expert could dim your passion for the things you love.
Economics
In Some Markets, Competition Can Do More Harm Than Good
A study of the Rwandan coffee industry shows how informal contracts can break down as new competitors enter, resulting in higher costs and lower quality products.