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Podcast: Get Inside Your Customer’s Mind

On this episode of The Insightful Leader: how understanding consumer mindsets can help you make the sale.

Innovation

Not Sure Where to Start with Your AI Strategy? Here Are 3 Steps

Companies across the economy are harnessing AI for a variety of functions in their businesses, with some further along in their strategies than others.

Strategy

Investing Over-the-Counter—and Under the Radar

In most markets, buyers and sellers benefit from soliciting many offers. New research shows why the opposite is true for OTC traders.

Entrepreneurship

Preparing for an Investor Meeting? Here’s How to Position Your Startup

An entrepreneurship expert—and longtime investor—offers advice for making your company attractive, whether the market is hot or cold.

Finance & Accounting

How Much Do Job Vacancies Hurt a Company’s Bottom Line?

Quite a bit, a new study shows—and large organizations aren’t immune to the toll on both sales and profits.

Organizations

Yoga Classes? On-Site Childcare? Firms Just Outside the Fortune 500 Work Hard to Attract Talent.

To compete with their prestigious peers, these organizations invest more in employees, research shows.

Marketing

A Better Way to Measure Customers’ Willingness to Pay

Determining what customers will spend on your product is one of marketing’s oldest challenges. But “current methods don’t consider context and competition the way they should.”

Marketing

5 Mindsets That Drive Consumer Behavior

“Fixed” and “growth” aren’t the only mindsets out there. A Kellogg marketing professor explains the surprising ways that our mental states can influence what we buy.

Economics

The Long Tail of China’s Zero-COVID Policy

As the costs of China’s pandemic experience are tallied, younger generations are confronting a disconcerting new reality.

Social Impact

Take 5: The Psychology of Charitable Giving

What makes us give? Research reveals the surprising factors that shape our generosity.

Podcast: Using AI Comes with a Trade-off. Now Multiply That by 8 Billion.

On this episode of The Insightful Leader podcast: what happens when everyone uses the same generative AI tools?

Marketing

The Surprising Role of … Surprise … in Hypocrisy

What makes a choice seem hypocritical? New research finds that unexpectedness is an important factor.

Marketing

3 Priorities for Today’s Marketing Leaders

A roundtable of experts weighs in on trends and challenges in a time of radical industry shifts.

Podcast: Avoiding the Likability Trap at Work

Plus: insecure employees and a flagging culture. On this episode of The Insightful Leader’s “Ask Insight,” more from our conversation with Professor Harry Kraemer.

Finance & Accounting

Crypto Had a Brutal Year. What Comes Next?

“There’s definitely more caution now, which might not be a bad thing.”

Social Impact

The Big Trade-off at the Heart of Generative AI

Tools like ChatGPT can improve efficiency at the individual level—but could lead to large societal problems.

Finance & Accounting

When Your Savings Account Is Also a Lottery Ticket

Prize-linked savings accounts can be more enticing to customers than interest rates—and banks like them, too.

Finance & Accounting

In a Warming U.S., Smaller Manufacturers Are Feeling the Heat

Smaller firms struggle in the face of temperature shocks, while larger ones are less affected—a trend that is driving industry consolidation.

Organizations

How Have Social Stereotypes Changed over the Last Century?

The words people associate with different social groups have shifted, but the underlying beliefs may be more stubborn.

Podcast: You're the Boss! Now What?

On this episode of The Insightful Leader’s “Ask Insight,” Professor Harry Kraemer discusses how to lead your former peers and build trust with your team.

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