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Organizations

Could Bringing Your "Whole Self" to Work Curb Unethical Behavior?

Organizations would be wise to help employees avoid compartmentalizing their personal and professional identities.

Politics & Elections

One Nation Invades Another. What Will Happen Next?

Game theory reveals why some conflicts escalate and others don’t.

Entrepreneurship

Uber and Airbnb Outpaced Regulators by Becoming Indispensable. Parking App Haystack Met a Very Different Fate.

The startup had a popular business model and positive press. Its founder explains why it still failed.

Marketing

How to Create a Brand Name That Works

Tide. Peloton. I Can’t Believe It’s Not Butter. The best names share four traits, according to an excerpt from Kellogg on Branding in a Hyperconnected World.

A leader chooses their own path
Careers

Are You Doing the Work You Were Meant to Do?

It’s never too late to forge your own path. Here are four steps.

Finance & Accounting

What Causes Stock Market Swings?

Tariffs? Job reports? Oil prices? A new volatility index pinpoints which factors make investors feel uncertain.

Careers

Take 5: How to Kickstart a Successful Career

Young professionals, smart decisions now will open doors for you in the future.

Careers

Podcast: Let Your Purpose Guide Your Career

How to “align your role with your soul.”

Marketing

The Dos and Don’ts of Repositioning Your Brand

This “strategy of last resort” should not be undertaken lightly. An excerpt from Kellogg on Branding in a Hyper-Connected World.

Marketing

Want Your Kids to Eat More Healthy Food? Offer Them Less.

Here’s a counterintuitive way to make carrots more “yummy.”

Careers

In the Hunt for Top Talent, Don’t Overlook Older Workers

A veteran recruiter shares tips on hiring this valuable, and growing, segment of the labor force.

Policy

How Big Is the Gender Gap in Science Research Funding?

Two new studies look at who wins the prestigious grants and prizes that can make or break a scientist’s career.

Marketing

A Surprisingly Simple Way to Encourage Customers to Take a Risk

How certain kinds of visuals can inspire people to be more adventurous.

Finance & Accounting

A Comprehensive Model for Building Winning Stock Portfolios

Linking fundamental analysis and portfolio optimization may be the key to solving the “investor’s problem.”

Man reading financial literacy book in living room.
Careers

Worried You’re Not Saving Enough for Retirement? Here’s What You Can Do.

An economist offers suggestions for individuals and policymakers to help make retirement more secure.

Careers

How Introverts Can Learn to Love Networking

Four tips for turning this trait into a “networking superpower.”

Customer Research in all seasons.
Marketing

5 Ways to Know Your Customer Better Than Your Competitors Do

For starters, get out of the office and find your end users.

Innovation

Podcast: Unleash Your Inner Designer

You—yes, you!—can use design thinking to find creative solutions to your customers’ problems.

Organizations

Take 5: Cultivating Empathy in the Workplace

What to understand about this critical, but surprisingly complex, trait.

Moviegoer looking at ipad in Times Square.
Marketing

What You Need to Know about the Newest Frontier of Brand Storytelling

An excerpt from Kellogg on Branding in a Hyper-Connected World explores the power of a “transmedia” approach.