Careers
Conservatives and Liberals Differ in How Aggressively They Recruit Women for Leadership Roles
But companies take note: a new study offers a simple intervention to curb gender bias early in the hiring process.
Social Impact
There’s an Education Gap Between Rural and Urban Communities. Can Technology Bridge It?
Researchers identified a program that helps rural students learn—and improves their incomes later in life.
Operations
2 Ways to Improve Rideshares for Drivers and Customers
Research suggests there are ways to reduce costs and emissions, as well as help customers get picked up more quickly.
Marketing
TV Advertising Is Usually Not Worth It
Companies spend vast sums on commercials, but it’s been difficult to gauge their effectiveness. A new study offers a more reliable method—and some bad news for many brands.
Policy
Contact Tracing Is Failing in the U.S. Here’s How to Fix It.
For starters, turn responsibility over to local organizations and communities, where trust is higher.
Leadership
Executive Presence Isn’t One-Size-Fits-All. Here’s How to Develop Yours.
A professor and executive coach unpacks this seemingly elusive trait.
Marketing
How Has Digital Film Changed the Moviegoing Experience?
In a world where movie theaters went digital … consumers got more options.
Finance & Accounting
Understanding the Rapidly Evolving World of Sustainable Finance
It’s no longer a niche investment strategy—and it has the potential to deliver strong returns.
Leadership
Podcast: How to Boost Your Emotional Intelligence
Strong leadership is about more than being the smartest person in the room. On this episode of The Insightful Leader, we offer tips to become more aware of yourself and those around you.
Marketing
When Do People Take Huge Risks?
As a species, we’re cautious … except when the stakes are life-altering.
Social Impact
Big-Time College Athletes Don’t Get Paid. Here’s How This Amplifies Racial Inequities.
A new study finds that much of the revenue from football and basketball, which have a high proportion of Black athletes, gets funneled to predominantly white teams.
Innovation
In 2021, Consumers Are Craving Products That Deliver Novelty and Fun
After a year of buying boring staples in bulk, everything is about to change—and brands need to be ready to innovate.
Finance & Accounting
Rules to Limit Short-Term Trading Can Have Unintended Consequences
New research suggests that regulators should instead focus on broader investor access to information.
Politics & Elections
Do Powerful Politicians Play Favorites with Their Corporate Friends?
A new study examines the power of public scrutiny to keep high-ranking officials in check.
Economics
Why Do COVID-19 Death Rates Differ Wildly from Place to Place?
Researchers were surprised by the variable that best predicted fatalities.
Finance & Accounting
Does GameStop Signal the End of Short Selling as We Know It?
A conversation with a prominent short seller about the possible consequences of a wild week on Wall Street.
Marketing
COVID Has Forever Changed the Customer Experience
Here’s how companies can continue to adapt.
Innovation
How to Ramp Up Innovation in the U.S.
From venture capital to immigration law, “we’re leaving an enormous amount on the table.”
Marketing
How to Convince People the Virus Is Scary, and Other Lessons from Consumer Research
Researchers are rushing to make sense of the current moment. We spoke with the editor of a leading journal about what her colleagues are up to.
Policy
How Well Does COVID Public Policy Align with Science?
In an era of misinformation, policy based on “dubious science” could mean a greater loss of life and economic hardship.