Kellogg Insight
Skip to content
Organizations

Hoping to Drive Social Change at Work? Here’s a Tip.

Certain social movement hashtags and labels could turn off the allies you want to recruit.

Organizations

What the Psychology of Resilience Can Tell Us About Enduring the Pandemic

Plus, what organizations can do to help their employees cope.

Organizations

The Robots Are Not Coming

Those predictions of a robot takeover may not come to fruition.

a group of coworkers play frisbee on a zoom call
Organizations

3 Best Practices for Virtual Meetings

Make your next Zoom session less exhausting and more inspiring.

Organizations

It May Be Time to Reconsider That Noncompete Agreement

Federal regulators are cracking down on hiring practices that restrict employees’ wages and ability to work for competitors. Here’s what companies should know.

people in 1967 and 2022 react to advertising
Marketing

How Has Marketing Changed over the Past Half-Century?

Phil Kotler’s groundbreaking textbook came out 55 years ago. Sixteen editions later, he and coauthor Alexander Chernev discuss how big data, social media, and purpose-driven branding are moving the field forward.

Leadership

Podcast: Are You Promoting the Right People to Management?

On this episode of The Insightful Leader: How to identify leadership talent—and how to advance the careers of employees who aren’t looking to manage others.

Finance & Accounting

SPACs: What You Don’t Understand Can Cost You Money

A Kellogg professor offers his perspective on why these investment vehicles can be losing propositions for many casual investors.

Economics

When a Bunch of Economists Look at the Same Data, Do They All See It the Same Way?

Not at all, according to a recent study, which showed just how much noise can be introduced by researchers’ unique analytical approaches.

Marketing

Does Distance Make the Consumer’s Heart Grow Fonder?

New research finds that how far we’re standing from a product changes what we think of it.

Finance & Accounting

Take 5: What Good Does It Do a Company to Do Good?

Kellogg faculty look at how ESG initiatives are received by investors, customers, and employees.

Leadership

Podcast: How to Lead During Difficult Times

The good news is you may already have the skills you need. On this episode of The Insightful Leader, we’ll learn about doubling down on that expertise to help your team through a crisis.

Data Analytics

Podcast: Why You Need a Working Knowledge of AI

Business leaders can’t rely solely on data scientists to get the job done. Learn more on this episode of The Insightful Leader.

person assembling powerpoint presentation
Data Analytics

Do People Really Understand Your Data Visualizations?

Many data viz gurus advocate for decluttering graphs and focusing on specific info. Do those techniques actually help your audience?

Economics

Top Economic Concerns for 2022

Growth continues, but risks abound.

group of executives ringing opening bell at stock market
Organizations

3 Tips for Taking Your Family Business Public

Navigate this decision carefully, and you could have the best of both worlds.

parent chasing child in rainstorm
Organizations

Working Parents Feel Pulled in Two Directions. What Does This Mean for Companies?

A new study looks at what happens when parental and professional identities collide.

person taking fork in path
Careers

Mulling a Career Pivot? 3 Things to Consider

Knowing your own motivations can help you successfully transition to a new role or industry.

Marketing

The Internet Is Awash in Positive Product Ratings. Here’s How to Decipher the Good from the Great.

Forget stars and numeric ratings: a review’s language offers better clues to a product’s quality and likely success.

16 17 18 19 2021 22 23 24
© Kellogg School of Management, Northwestern
University. All Rights Reserved. Privacy Policy.
close-thin