Marketing
How to Convince People the Virus Is Scary, and Other Lessons from Consumer Research
Researchers are rushing to make sense of the current moment. We spoke with the editor of a leading journal about what her colleagues are up to.
Policy
How Well Does COVID Public Policy Align with Science?
In an era of misinformation, policy based on “dubious science” could mean a greater loss of life and economic hardship.
Finance & Accounting
Employment Plunged to Great Depression Levels in 2020. What’s Ahead in 2021?
Even with vaccine rollouts and a new stimulus bill, the U.S. economy faces a daunting challenge.
Innovation
5 Ways Established Companies Can Overcome Internal Hurdles to Innovation
Narrow the scope of your brainstorming sessions. And find the right champion for your project.
Social Impact
A Surprising Benefit of Feeling Ownership over Your Possessions
Owning things can boost our self-esteem. And that, in turn, can make us want to help others.
Operations
Are “Menu Costs” Messing Up Your Supply Chain?
When it’s cheaper to change product prices, companies benefit—and so do their suppliers, new research shows.
Organizations
5 Ways to Improve Diversity Training, According to a New Study
All too often, these programs are ineffective and short-lived. But they don’t have to be.
Marketing
“Stay Healthy” or “Keep Safe”: Which Social-Distancing Messages Are the Most Persuasive?
The answer depends on whether people are thinking about protecting themselves or their community.
Leadership
Podcast: To Lead Through a Crisis, You Need the “Straight, Unvarnished Truth”
On this episode of The Insightful Leader: Carbon’s Ellen Kullman, former CEO of DuPont, on having the right people around to hold up a mirror.
Leadership
“Know What People Say About You in the Company.”
Former DuPont CEO Ellen Kullman shares her advice on establishing credibility—in a crisis, and throughout your career.
Podcast: A 3-Step Process for Selling (Anything) Virtually
Tip: It’s not over when the Zoom call ends. Learn more on this episode of The Insightful Leader.
Leadership
Emotional Intelligence Is Key to Strong Leadership. Here’s How to Sharpen Yours.
A professor and executive coach offers tips for developing different components of EQ.
Finance & Accounting
How an Advice Hotline Is Making Farmers in India More Productive
Previous efforts to provide farmers with guidance fell short. But this venture went further.
Marketing
4 Keys to Effective—and Honest—Data Visualizations
Here’s how to make sure you are conveying your argument faithfully when designing charts and graphs.
Innovation
Why Do Some People Succeed after Failing, While Others Continue to Flounder?
A new study dispels some of the mystery behind success after failure.
Marketing
Personalized Marketing Can Be Ineffective—and Creepy. Here Are 3 Research-Backed Tips for Getting It Right.
Simply having a compelling message isn’t enough.
Organizations
Don’t Let Your Company Culture Falter During the Pandemic
Changes to work routines offer opportunities to rethink and shore up your organization’s ethos.
Finance & Accounting
Should Local Governments Be Offering Tax Credits to Angel Investors?
New research casts doubt on whether these incentives actually spur innovation and economic growth.
Social Impact
How Racism Discouraged Volunteer Enlistment Immediately after Pearl Harbor
New research examines what happened when Black and Japanese men, who were battling discrimination at home, were asked to fight injustice abroad.
Healthcare
Is Pfizer’s COVID-19 Vaccine the Next Blockbuster Drug?
Investors are keeping a close eye on the drug firm’s vaccine advances. But the company’s longer-term fortunes may lie elsewhere.