Marketing
Personalized Marketing Can Be Ineffective—and Creepy. Here Are 3 Research-Backed Tips for Getting It Right.
Simply having a compelling message isn’t enough.
Organizations
Don’t Let Your Company Culture Falter During the Pandemic
Changes to work routines offer opportunities to rethink and shore up your organization’s ethos.
Finance & Accounting
Should Local Governments Be Offering Tax Credits to Angel Investors?
New research casts doubt on whether these incentives actually spur innovation and economic growth.
Social Impact
How Racism Discouraged Volunteer Enlistment Immediately after Pearl Harbor
New research examines what happened when Black and Japanese men, who were battling discrimination at home, were asked to fight injustice abroad.
Healthcare
Is Pfizer’s COVID-19 Vaccine the Next Blockbuster Drug?
Investors are keeping a close eye on the drug firm’s vaccine advances. But the company’s longer-term fortunes may lie elsewhere.
Innovation
Meet Adam, the “Scientist” Who Never Sleeps
An excerpt from the book The Science of Science shows how robots may soon be able to run their own experiments—from start to finish.
Leadership
Podcast: Feeling Stuck? Here’s How to Move Your Career Forward
On this episode of The Insightful Leader, get practical advice for detecting your blind spots—and pushing past them.
Economics
How Auctions Help Solve Some of the World’s Most Complicated Problems
Whenever you turn your lights on, query Google, or stream a video on your phone, it’s likely an auction happened in the background. Our faculty discuss the decades of research that helped make auctions so ubiquitous.
Organizations
One Way to Create Better Workplace Incentives and Protocols: Codesign Them with Your Employees
New practices are more likely to be embraced if they aren’t dictated from the top.
Marketing
Feeling Down? Simply Daydreaming about Something Fun Won’t Help.
But taking action could lift your spirits.
Policy
One Key Trait That Predicts How Much People Will Socially Distance
This new research could help policymakers deliver more effective COVID-safety messaging.
Data Analytics
Video: How Bias Creeps into AI when Businesses Aren’t Looking
A quick explainer on what happens if you aren’t thoughtful about the data you use.
Economics
Meet the (Surprisingly Rational) COVID Consumer
Research on initial consumer spending shows that those at higher risk were making safer choices.
Marketing
How the Specter of Contagious Disease Changes What We Want to Eat
Consumers turn to old standbys like Campbell’s Soup and Oreos. Here’s why.
Finance & Accounting
Airlines and COVID-19: The Turbulence Ahead
With demand still down and debts mounting, the industry looks ahead.
Leadership
How to Develop a Leadership Mindset for Uncertain Times
For one, take a page from the hero’s journey to find transformation in adversity.
Politics & Elections
The Political Divide in America Goes Beyond Polarization and Tribalism
These days, political identity functions a lot like religious identity.
Economics
What Is “Auction Theory,” and What Kinds of Questions Can It Answer?
The recent Nobel put the field of auction theory in the spotlight. An economist explains how it works, using his own research as a guide.
Healthcare
Choosing the Right Health-Insurance Plan Could Add Years to Your Life
New evidence suggests that certain Medicare Advantage plans increase life spans more than others. Here’s what the best plans have in common.
