Despite making commitments to cut emissions, many companies are acting in the short term and underfunding projects.
Kellogg researchers partnered with UNICEF on target product profiles for newborn medical devices for low-resource settings.
Cracker Barrel’s attempt to modernize overlooked how the world of marketing has changed.
When people hear a problem is widespread, they are less likely to consider it serious—and less inclined to act.
Sustainable alternatives were once viewed as inferior to their standard counterparts. But now, consumers equate “ecological” with “reliable,” easing industry fears.
Artificial intelligence is transforming business, science, marketing, and labor. Kellogg faculty tell us how we got here and what could be next.
An Italian energy firm’s climate campaign illustrates how to tackle social problems without sacrificing the bottom line.
Inconsistent methods make it hard to know if a campaign is working. New approaches to measuring return on ad spend can help companies make better decisions.
Declining fertility rates in China might prove particularly destabilizing—and difficult to reverse.
Game theory shows that it often makes sense for judges to rule at random.
To expand into China, companies like Toyota, Volkswagen, and BMW were required to work with local manufacturers, who then gained access to crucial knowledge.
Being too restrictive about who can borrow has ripple effects that can prolong economic downturns.
Generative AI models are susceptible to the same errors that humans make when interpreting statistical results.
Despite concern, the use of digital price tags in grocery stores hasn’t moved the needle on costs for consumers.
Ask better questions to understand the purpose, costs, structures, and your family’s alignment.
A large study finds that there’s a trade-off. While tenured researchers may publish less, they often come up with more novel ideas.
Embrace vulnerability, know when to keep silent, and other strategies from Kellogg faculty.
The competitive edge athletes get in the job market may come at the expense of candidates with other life experiences.
Before hitting “go” on a growth strategy, founders need to make sure they are ready. Here’s a pre-flight checklist for entrepreneurs.
Sincere apologies show those around you that you understand and are willing to learn from your mistakes.
In new situations, we tend to rely on past strategies to guide our decisions—even when a fresh approach may be better.
Learning that a joke, a story, or art came from AI boosts our confidence in our creativity.
Nurturing markets in areas where products or services are needed but conspicuously absent is about more than supply and demand.
While regulations nudge insurance companies toward prudent portfolios, they may also increase systemic fragility.
