Kellogg Insight
Skip to content
Leadership

Podcast: Can a Little Embarrassment Make Your Team More Creative?

On this episode of The Insightful Leader: new research suggests an unusual icebreaker to try at your next brainstorming session.

Policy

Dozens of New Terrorist Organizations Emerge Each Year. Which Ones Will Become Most Dangerous?

A new tool gets at the answer using the same techniques that investors use to evaluate startups.

Marketing

Entrepreneurs, Don’t Let Branding Become an Afterthought

Start defining your brand strategy on day one. Your future self will thank you.

Organizations

Why You Should Skip the Easy Wins and Tackle the Hard Task First

New research shows that you and your organization lose out when you procrastinate on the difficult stuff.

Careers

Take 5: How to Be Prepared for Important Career Moments

Expert advice on getting ready to network, negotiate, or make your case to the CEO.

rugby defenders against cyberattack
Leadership

How Business Leaders Can Prepare for a Cyberattack

The former head of U.S. Cyber Command explains why any company can be a target.

protestors boycott a company meeting
Organizations

In an Era of Easy Outrage, When Should Brands Take a Stand?

A Kellogg professor explains how companies can navigate boycotts while staying connected with customers.

Economics

How Dodd-Frank Made Commercial Mortgage Loans Safer

The financial reform bill increased the cost of certain loans, but lowered the risk of default.

Economics

India’s Economy Is Slowing Down. What Happens Next?

The country’s chief economic advisor discusses how labor, trade, and energy factor into the country’s economic outlook.

Economics

How Raising the Sales Tax Could Help Fight a Recession

New research points to a counterintuitive new tool to spur spending.

A salesperson tries storytelling to market a product.
Marketing

Stories Can Be Powerful Persuasive Tools. But It’s Important to Understand When They Can Backfire.

New research reveals why sometimes sticking to the facts is your best bet.

Healthcare

Would "Medicare for All" Really Reduce Healthcare Costs in the U.S.?

Single payer drives significant savings in countries like Canada. But new research suggests it might play out differently in the U.S.

Economics

Companies Are Shifting Investment Away from Physical Capital, with Far-Reaching Consequences

Buildings and machinery are out. Software, IP, and research are in. Here’s why it matters.

robot delivers lemonade to thirsty customer
Marketing

It’s Time to Radically Rethink the Customer Experience. Here’s How to Get Started.

To provide millions of personalized interactions, organizations will need to lean heavily on automation and AI.

people and robots enjoy working together
Organizations

How to Create a Human-Friendly Workplace in an Age of Automation

Three ways humans and machines can work together—to the benefit of organizations and their employees.

Economics

No, Extended Warranties Are Usually Not Worth It

So why do so many people keep buying them?

Careers

Take 5: The Case for Being More Authentic at Work

When done thoughtfully, authenticity can make for more confident, ethical leaders. Here’s how to ensure you’re being your true self.

Careers

Early Career Failures Can Make You Stronger in the Long Run

A study of young scientists who were denied grants provides a striking example of why you should never give up.

Finance & Accounting

Is Maximizing Shareholder Value a Thing of the Past?

Top CEOs recently “redefined” the purpose of a corporation. Kellogg faculty weigh in.

Marketing

First Impressions Matter for Groups, Too

Labeling something or someone as “first” can have a dramatic effect on our perceptions of those who follow.

29 30 31 32 3334 35 36 37