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Economics

How Raising the Sales Tax Could Help Fight a Recession

New research points to a counterintuitive new tool to spur spending.

A salesperson tries storytelling to market a product.
Marketing

Stories Can Be Powerful Persuasive Tools. But It’s Important to Understand When They Can Backfire.

New research reveals why sometimes sticking to the facts is your best bet.

Healthcare

Would "Medicare for All" Really Reduce Healthcare Costs in the U.S.?

Single payer drives significant savings in countries like Canada. But new research suggests it might play out differently in the U.S.

Economics

Companies Are Shifting Investment Away from Physical Capital, with Far-Reaching Consequences

Buildings and machinery are out. Software, IP, and research are in. Here’s why it matters.

robot delivers lemonade to thirsty customer
Marketing

It’s Time to Radically Rethink the Customer Experience. Here’s How to Get Started.

To provide millions of personalized interactions, organizations will need to lean heavily on automation and AI.

people and robots enjoy working together
Organizations

How to Create a Human-Friendly Workplace in an Age of Automation

Three ways humans and machines can work together—to the benefit of organizations and their employees.

Economics

No, Extended Warranties Are Usually Not Worth It

So why do so many people keep buying them?

Careers

Take 5: The Case for Being More Authentic at Work

When done thoughtfully, authenticity can make for more confident, ethical leaders. Here’s how to ensure you’re being your true self.

Careers

Early Career Failures Can Make You Stronger in the Long Run

A study of young scientists who were denied grants provides a striking example of why you should never give up.

Finance & Accounting

Is Maximizing Shareholder Value a Thing of the Past?

Top CEOs recently “redefined” the purpose of a corporation. Kellogg faculty weigh in.

Marketing

First Impressions Matter for Groups, Too

Labeling something or someone as “first” can have a dramatic effect on our perceptions of those who follow.

Careers

Take 5: What Business Leaders Can Learn from the Military

Army colonels share advice on recruiting millennials, managing up, and keeping the broader mission in mind.

Digital advertising scientists study an online shopper.
Marketing

Is Your Digital-Advertising Strategy Paying Off?

Brands are demanding evidence that campaigns are working. Here’s what they should be asking.

Economics

Daughters’ Math Scores Suffer When They Grow Up in a Family That’s Biased Towards Sons

Parents, your children are taking their cues about gender roles from you.

Careers

Nobel Prize Winners—They’re Just Like Us!

The career paths of these elite scientists are surprisingly similar to those of their less accomplished peers.

Economics

Some High-Frequency Trading Strategies Can Damage the Stock Market’s Health

But a small tweak to how trading orders are processed could help.

employee presents to CEO in elevator
Careers

How to Get the Ear of Your CEO—And What to Say When You Have It

Every interaction with the top boss is an audition for senior leadership.

Federal interrogator grills smartphone.
Policy

Why Antitrust Regulators Don’t Scare Big Tech

A business law expert explains why the market is more likely than the government to rein in Apple, Amazon, Facebook, and Google.

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