Marketing
A New Way to Persuade Kids to Drink More Water and Less Soda
Getting children to make healthy choices is tricky—and the wrong message can backfire.
Innovation
How Can Social Science Become More Solutions-Oriented?
A conversation between researchers at Kellogg and Microsoft explores how behavioral science can best be applied.
Careers
Take 5: Tips for Widening—and Improving—Your Candidate Pool
Common biases can cause companies to overlook a wealth of top talent.
Innovation
Buying a Company for Its Talent? Beware of Hidden Legal Risks.
Acquiring another firm’s trade secrets—even unintentionally—could prove costly.
Healthcare
Video: How Open Lines of Communication Can Improve Healthcare Outcomes
Training physicians to be better communicators builds trust with patients and their loved ones.
Careers
4 Key Steps to Preparing for a Business Presentation
Don’t let a lack of prep work sabotage your great ideas.
Innovation
Everyone Wants Pharmaceutical Breakthroughs. What Drives Drug Companies to Pursue Them?
A new study suggests that firms are at their most innovative after a financial windfall.
Operations
Here’s a Better Way to Schedule Surgeries
A new tool could drive savings of 20 percent while still keeping surgeons happy.
Politics & Elections
Why Economic Crises Trigger Political Turnover in Some Countries but Not Others
The fallout can hinge on how much a country’s people trust each other.
Marketing
Building Strong Brands: The Inside Scoop on Branding in the Real World
Tim Calkins’s blog draws lessons from brand missteps and triumphs.
Economics
How the Coffee Industry Is Building a Sustainable Supply Chain in an Unstable Region
Three experts discuss the challenges and rewards of sourcing coffee from the Democratic Republic of Congo.
Conspiracy Theories Abound. Here’s How to Curb Their Allure.
A new study shows how feeling more in control can limit conspiratorial thinking.
Social Impact
Take 5: The Science of Back-to-School Season
Why sending your kid to the “best” school may backfire, and other education research from Kellogg faculty.
Policy
How Governments Can Better Defend Themselves Against Cyberattacks
The threat of retaliation can keep the peace. But that assumes you know who is attacking you.
Careers
Podcast: What Veterans Can Bring to Your Organization
A discussion of how former soldiers make loyal employees and trustworthy CEOs.
Politics & Elections
Why a Choice Doesn’t Feel Like a Choice When Morality Enters the Picture
A new study explains why heroes always say, “I just did what anybody would do.”
Leadership
Can Cutting CEO Pay Help a Faltering Company Rebound?
Using pay cuts to motivate or discipline CEOs may have unintended consequences.
Leadership
5 Ways to Get the Most out of a Mentor–Protégé Relationship
Protégés, it’s not just about landing your next job—and mentors, there’s plenty of benefits for you, too.
Innovation
When You’re Hot, You’re Hot: Career Successes Come in Clusters
Bursts of brilliance happen for almost everyone. Explore the “hot streaks” of thousands of directors, artists and scientists in our graphic.
Marketing
How Well Do You Understand Digital Advertising?
Test your knowledge and see how it compares to the experts’.