Marketing
How to Design a Stellar Customer Experience
The Zappos of the world are redefining expectations. Whatever your industry, you need to keep up.
Healthcare
Privatizing Medicaid Drug Benefits Reduces Spending
The savings come without any decrease in quality of care, new research shows.
Social Impact
When Do People Label Attackers as Terrorists versus Mentally Ill?
New research shows that people’s assumptions go beyond stereotypes.
Organizations
Juries Treat Prestigious Companies Differently in Employment Discrimination Suits
But beware, a good reputation is a double-edged sword.
Social Impact
Take 5: How Companies Benefit from Corporate Social Responsibility
CSR is in vogue. And it can help a firm’s bottom line.
Marketing
Trying to Be Persuasive? Here’s What You Are Likely Doing.
A study of product reviews shows how our word choices change when we’re trying to sway others.
Careers
Five Ways Women Can Negotiate More Effectively
How to advocate for yourself at critical points in your career.
Marketing
Podcast: How Music Can Change Our Mood
A Broadway songwriter and a marketing professor discuss the connection between our favorite tunes and how they make us feel.
Leadership
What It Takes to Transform Your Firm
IBM’s story provides a roadmap for using ambitious goals and constant communication to reinvent a company.
Finance & Accounting
Take 5: How Do Households Manage Fluctuating Finances?
Plus, how policymakers can help them manage better.
Social Impact
Rewarding CEOs for Corporate Social Responsibility Pays Off for Society—and for Firms
CSR contracting encourages executives to sacrifice short-term payoffs for long-term gains.
Economics
Localized Natural Disasters Can Hurt an Entire Country’s Economy
A new study helps explain the economic ripple effects on supply chains.
Marketing
How Businesses Can Best Use Content Marketing to Generate Leads
New research on B2B companies highlights an effective way to bridge the gap between sales and marketing.
Healthcare
When Healthcare Providers Consolidate, Medical Bills Rise
Can anything be done to rein in this expensive trend?
Audit Regulations Meant to Curb Accounting Scandals Are Working, Mostly
A post-Enron oversight board is a useful example for the regulation of other industries.
Strategy
What’s Behind the Current Wave of Vertical Integration?
From Amazon–Whole Foods to CVS–Aetna, companies are reconfiguring for an uncertain future. Four strategy professors discuss.
Data Analytics
How a Good Analytics Strategy Can Become the Victim of Its Own Success
The best firms “purposely mess stuff up” to get the data they need to grow.
Organizations
The Downside of Transparent Decision Making
Why you’ll get a better recommendation from a committee that deliberates behind closed doors.
Traders Are Surprisingly Slow to Respond to Off-hours Earnings Announcements
It can take days for investors to react, creating a potentially lucrative strategy for some.