Marketing
The Science Behind Word-of-Mouth Recommendations
In the age of Yelp, two new studies explore why we offer advice and how it spreads.
Leadership
Video: Two Leaders Explain How They Overcame Trust Deficits in Their Organizations
“A high trust culture is absolutely essential to deliver high performance.”
Finance & Accounting
“One of the Investment Greats” Explains His Portfolio Strategy
A Q&A with renowned investor Lou Simpson.
Policy
Analyzing the Trump Tax Plan
A former acting director of the Congressional Budget Office explains the impact on the deficit, corporate taxes, and pass-through income.
Careers
Podcast: How to Maintain Your Social and Professional Connections
Plus, sending a regular “letter to the boss” can help you when you need it most.
Finance & Accounting
Investors’ Fear of Missing Out on Disruptive Technology Leads to Overvalued Stocks
“Think of it like health insurance” for your portfolio.
Marketing
When Are Consumers Most Likely to Feel Overwhelmed by Their Options?
Research points to four predictors of “choice overload.”
Leadership
Take 5: How to Tell a Great Story
Storytelling is a key business skill. Here’s how to make your narratives more persuasive.
Healthcare
Prescription Drug Coupons Actually Increase Healthcare Spending by Billions
Consumers may love them, but coupons steer people away from inexpensive generics.
Organizations
Is It Too Hot to Help Out?
Why the thermostat may be the key to better customer service.
Policy
Robots Are Taking Americans’ Jobs. What Can Be Done?
Four concrete policy proposals to get people back to work.
Leadership
When Should Leaders Own a Decision and When Should They Delegate?
Here are four questions to consider to become a more efficient decision-maker.
Strategy
When Picking the Wrong Person for the Job Is the Right Move
Sometimes building credible relationships with your employees and suppliers is more important than finding the “perfect” fit.
Organizations
Take 5: How Power Dynamics Shape Our Behavior
Power—or the lack of it—impacts everything from snack choices to economic growth.
The Science Behind the Growing Importance of Collaboration
Plus, ideas for designing spaces that encourage employees to team up in unique ways.
Operations
Want to Improve Your Sales Forecast? Check Your Company’s Facebook Feed.
Social media data can help predict consumer demand.
Politics & Elections
When Corporations Donate to Candidates, Are They Buying Influence?
The surprising result suggests the need to rethink the role of money in politics.
Marketing
Are You Offering Your Children Too Many Choices?
Deciding between an abundance of options leads to less engagement with the final choice.
Investors Prefer It When Corporations Are Specific about the Risk They Face
The market values detailed risk disclosures. But executives should be cautious about oversharing.
Data Analytics
To Get the Most from Data Analytics, Reward Intellectual Curiosity Across Your Company
Don’t relegate big data to sales and marketing. Let it permeate the culture.