Marketing
Are You Offering Your Children Too Many Choices?
Deciding between an abundance of options leads to less engagement with the final choice.
Investors Prefer It When Corporations Are Specific about the Risk They Face
The market values detailed risk disclosures. But executives should be cautious about oversharing.
Data Analytics
To Get the Most from Data Analytics, Reward Intellectual Curiosity Across Your Company
Don’t relegate big data to sales and marketing. Let it permeate the culture.
Podcast: Why Do So Many People Distrust the News?
Plus, how to avoid being duped by fake news yourself.
Marketing
What Is a Brand Really Worth?
A global standard can help executives understand how powerful an asset they have.
Careers
Video: How Trust Takes Us Out of Our Comfort Zone
The more trusting the relationship, the more you have to gain—or lose.
Healthcare
What Happens to Healthcare Costs When Nonprofit Hospitals Take a Financial Hit?
The answer has implications for the debate over the Affordable Care Act.
Finance & Accounting
Why Has CEO Pay Grown So Much Faster Than the Average Worker’s?
A key component in growing pay disparity is how well executives harness new technologies.
Entrepreneurship
Waiting to Protect Intellectual Property Could Doom Your Startup
Patent attorneys offer four tips for entrepreneurs on safeguarding ideas from the get-go.
Innovation
Take 5: How to Empower Employees to Be More Creative
Creativity is a potent engine for business. Nurture it without letting office divas run the show.
Careers
How Innovators Choose Their Next Career Move
There is an overarching pattern in how innovators, like Elon Musk, shift their focus over time.
Strategy
What Happens to Quality When One Company Builds the Tracks and Another Runs the Trains?
Governments looking to improve their infrastructure will want to know the answer.
Operations
How Much Does It Cost to Manufacture Overseas Versus at Home?
A new tool helps companies calculate whether to offshore, manufacture locally, or dual source.
Marketing
Podcast: Why Are Rankings and Listicles So Popular?
From “Top 10 Beaches” to “Five Ways to Negotiate a Raise,” the psychology behind effective lists.
Finance & Accounting
What Makes Oil Prices So Volatile?
There’s more to the story than OPEC. Plus, how fracking stands to change the market.
Innovation
STEM Degrees Are Good for Careers. But Do They Lead to More Innovation?
Science, technology, engineering, and math education helps job prospects, but hurts the likelihood of becoming an inventor.
Finance & Accounting
Why Do Companies Turn Down Profitable Investments?
Limited organizational bandwidth can restrict managers’ options.
Leadership
Take 5: How to Motivate Employees
Research sheds light on which employee incentives work best.
Leadership
Four Strategies for Cultivating Strong Leaders Internally
A retired brigadier general explains how companies can prioritize talent development.