Kellogg Insight
Skip to content

When Companies Tweet, Investors Listen

Posting negative news on corporate social media might make investors uneasy and lead to bad press.

Countering the effects of launching a startup in a recession.
Organizations

Businesses Born in a Recession Tend to Start Smaller and Stay Smaller

Yet there are ways business owners can counter these long-term effects.

A man bonds with his robot companion.
Innovation

Need to Vent? Try Talking to a Robot.

Social robots can boost our self-esteem and offer a shoulder to cry on.

Healthcare

Under the ACA, the Cost of Caring for the Uninsured Decreased for Hospitals

The benefit has come only in states that expanded Medicaid.

Leadership

Podcast: Start the New Year Motivated for Success

Tips for achieving your personal and business goals.

Innovation

Four Ways Innovators Can Use Time to Their Advantage

For creative success, here’s when to hustle and when to reflect.

Leadership

How Self-Reflection Can Make You a Better Leader

Setting aside 15 minutes a day can help you prioritize, prepare, and build a stronger team

Marketing

Take 5: Tips for Maintaining Your Self-Control During the Holidays

There’s a tendency to overdo it, but Kellogg researchers offer ways to stay disciplined.

How Transparent Accounting Leads to Smarter Decisions

For companies and governments alike, massaging the numbers is a losing long-term strategy.

Operations

From Long Checkout Lines to Departure Gate Chaos, Can Companies Reduce Holiday Hassles?

An operations professor explores better ways to form queues, ride escalators, and deliver packages.

Podcast: Will Machines Ever Truly Understand Us?

The relationship between humans and computers is deepening. What does the future hold?

Policy

How Drinking Beer Is Saving Russian Lives

Decades later, a Soviet public health initiative is still increasing male life expectancy.

Operations

Is There a Better Way to Allocate Organs to Transplant Patients?

Two ideas for changing a system where people linger on waitlists while kidneys spoil.

People take a photo to post as user-generated-content.
Marketing

People Are Tweeting about Your Products. Will It Boost Sales?

Soliciting user-generated content can be a powerful way to engage customers.

Healthcare

The Hidden Benefits of TV Drug Ads

Patients and taxpayers benefit from controversial direct-to-consumer pharmaceutical advertising.

Social Impact

What Is the Future of Impact Investing?

“People are revisiting the relationship they want their capital to have with the world.”

Economics

Video: How to Establish Trust in Financial Transactions

Hard statistics and an understanding of culture keep the money flowing between lenders and borrowers.

Innovation

Podcast: You Had Me at “Bleep Blorp”

How humans and robots are learning to trust each other.

Careers

Why a Scientist’s Big Break May Be Just Around the Corner

Researchers, have hope: your most successful paper can occur at any point in your career.

Marketing

Reviving a Brand That’s Lost Its Luster

Return to your roots, rally your team, and emerge a stronger brand.

46 47 48 49 5051 52 53 54
close-thin