Data Analytics
Using Cell Phone Data to Predict the Next Epidemic
Whom you call is linked to where you travel, which dictates how viruses spread.
How Tight-knit and Individualistic Communities Adopt New Technologies Differently
Innovations from fax machines to WhatsApp spread faster in some societies than others.
Marketing
How to Make Ads That Even Savvy Customers Trust
People are more skeptical than ever about marketing—but that doesn’t mean they distrust all of it.
Policy
We Are Influenced by Racial Information Even When We Are Not Aware of Its Presence
Many of us acknowledge that implicit racial bias exists, but the problem goes deeper than we think.
Careers
Video: High Performers “Seek to Understand Before Being Understood”
How fostering trust can further your career and make your job easier.
Leadership
Why Warmth Is the Underappreciated Skill Leaders Need
The case for demonstrating more than just competence.
Innovation
Take 5: How to Encourage Innovative Thinking
Kellogg faculty on what it takes to ensure your new product or great idea takes off.
Organizations
The Surprising Speed with Which We Become Polarized Online
Users isolate themselves in social media echo chambers, even when they start out looking at a variety of posts.
Policy
How Uber Took Manhattan
A Q&A on how startups can anticipate and navigate regulatory challenges.
Finance & Accounting
How the 2013 Government Shutdown Affected Workers’ Household Spending
Even temporary income dips lead to a surprising degree of belt-tightening.
Healthcare
What Happens to Patient Care When There Are Not Enough Nurses?
The impact can be significant, especially in nursing homes.
Healthcare
A Healthcare Policy Expert on Four Key Differences Between the ACA and the AHCA
Craig Garthwaite explains how the GOP proposal could impact patients, insurers, and hospitals.
Operations
How to Predict Demand for Your New Product
Relying on manager expertise and market research may not be enough.
Leadership
Getting More Women into the C-Suite Means Keeping Them in the Talent Pipeline
How to support women through three “pivot points” in their careers.
Strategy
How Bell’s Became So Many People’s Local Beer
A Q&A with CEO Laura Bell on preserving company culture while growing aggressively.
Finance & Accounting
How Risk Aversion Motivates Executives
Incentivizing leaders with too much stock promotes caution—and encourages underperformance.
Social Impact
To Stop ISIS Recruitment in Western Countries, Promote Assimilation
An outsized number of radicalized recruits come from prosperous, egalitarian nations where Muslims feel isolated.
Even YouTube Stars Need the Traditional Media Spotlight
Sure Netflix and e-readers have upended distribution, but creative industries still rely on legacy media.
Leadership
Take 5: How Leaders Can Stamp Out Bad Behavior and Create a Culture of Integrity
Practical tips to reign in an unethical boss and encourage employees to do the right thing.
Marketing
The Secret to Ulta Beauty’s Success: Joy
A Q&A with Ulta’s marketing head on how consumer insights helped a brick-and-mortar chain thrive in the age of Amazon.
