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Data Analytics

Using Cell Phone Data to Predict the Next Epidemic

Whom you call is linked to where you travel, which dictates how viruses spread.

How Tight-knit and Individualistic Communities Adopt New Technologies Differently

Innovations from fax machines to WhatsApp spread faster in some societies than others.

Marketing

How to Make Ads That Even Savvy Customers Trust

People are more skeptical than ever about marketing—but that doesn’t mean they distrust all of it.

Policy

We Are Influenced by Racial Information Even When We Are Not Aware of Its Presence

Many of us acknowledge that implicit racial bias exists, but the problem goes deeper than we think.

Careers

Video: High Performers “Seek to Understand Before Being Understood”

How fostering trust can further your career and make your job easier.

Leadership

Why Warmth Is the Underappreciated Skill Leaders Need

The case for demonstrating more than just competence.

Innovation

Take 5: How to Encourage Innovative Thinking

Kellogg faculty on what it takes to ensure your new product or great idea takes off.

Social media echo chambers form surprisingly fast.
Organizations

The Surprising Speed with Which We Become Polarized Online

Users isolate themselves in social media echo chambers, even when they start out looking at a variety of posts.

Navigating regulatory challenges helped Uber in New York.
Policy

How Uber Took Manhattan

A Q&A on how startups can anticipate and navigate regulatory challenges.

Researchers find that the permanent income hypothesis does not hold up, and a loss of income does affect household spending.
Finance & Accounting

How the 2013 Government Shutdown Affected Workers’ Household Spending

Even temporary income dips lead to a surprising degree of belt-tightening.

Healthcare

What Happens to Patient Care When There Are Not Enough Nurses?

The impact can be significant, especially in nursing homes.

Healthcare

A Healthcare Policy Expert on Four Key Differences Between the ACA and the AHCA

Craig Garthwaite explains how the GOP proposal could impact patients, insurers, and hospitals.

Operations

How to Predict Demand for Your New Product

Relying on manager expertise and market research may not be enough.

Leadership

Getting More Women into the C-Suite Means Keeping Them in the Talent Pipeline

How to support women through three “pivot points” in their careers.

Strategy

How Bell’s Became So Many People’s Local Beer

A Q&A with CEO Laura Bell on preserving company culture while growing aggressively.

A CEO's risk aversion encourages underperformance.
Finance & Accounting

How Risk Aversion Motivates Executives

Incentivizing leaders with too much stock promotes caution—and encourages underperformance.

Social Impact

To Stop ISIS Recruitment in Western Countries, Promote Assimilation

An outsized number of radicalized recruits come from prosperous, egalitarian nations where Muslims feel isolated.

Even YouTube Stars Need the Traditional Media Spotlight

Sure Netflix and e-readers have upended distribution, but creative industries still rely on legacy media.

Leadership

Take 5: How Leaders Can Stamp Out Bad Behavior and Create a Culture of Integrity

Practical tips to reign in an unethical boss and encourage employees to do the right thing.

Marketing

The Secret to Ulta Beauty’s Success: Joy

A Q&A with Ulta’s marketing head on how consumer insights helped a brick-and-mortar chain thrive in the age of Amazon.

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