Marketing
Does Opening an Outlet Store Hurt Existing Sales?
New research challenges the notion that lower quality product lines dilute your brand.
Organizations
Appointing a Female CEO? Beware of Media Attention
Investors are skittish when new CEOs get lots of press, but only when those leaders are women.
Your Investment Tool Is Failing You
A new tool offers smart investors an improvement over the CAPM.
Innovation
What Happens to Innovation When the Financial Incentives Change?
There are ways to split the pie that encourage innovation.
Entrepreneurship
Can Your Invention Take the Heat?
An infant HIV test offers lessons for entrepreneurs designing for tough conditions.
Entrepreneurship
Podcast: What Does It Take to Bring an Ambitious Product to Market?
Tips for entrepreneurs on when to shift the finish line.
Innovation
What It Takes for a Family Business to Innovate
The key is balancing a C-Suite skill set with an “F-Suite” mindset.
Strategy
Video: Are You Making the Wrong First Impression?
When building trust, it is not enough to demonstrate competence.
Strategy
Four Steps to Strategically Grow Your Business
Look beyond the usual suspects to identify your company’s next market.
Marketing
Shh! Don’t Tell the Customers that Their Solar Panels Will Save Them Money
Green marketers should stick to a single message. But which one?
Entrepreneurship
Keeping the Angels at Bay
Startups should be wary of accepting too much money from angel investors.
Politics & Elections
Abandoning the Electoral College Would Remake Campaign Spending
A direct-vote system could have a sizeable impact on the behaviors of voters and candidates.
Is Reading Someone’s Emails Like Entering Their Home?
How conceptions of privacy change over time and how analogies pave the way.
Policy
Can Raising the Capital Gains Tax Rate Ever Attract Investors?
The traditional view that raising rates hurts firms deserves a closer look.
Ready to Make a Risky Decision? Your Words Suggest Otherwise
Mining digital communications for emotions can lead to better decisions.
Strategy
Video: To Build Trust with Customers, Show That You Are in It for the Long Haul
A researcher and a trusted CEO share tips to boost loyalty.
Economics
How the Wormhole Decade (2000–2010) Changed the World
Five implications no one can afford to ignore.
Marketing
5 Ways to Authentically Engage Your Customers
To improve your customer engagement strategies, “Ask not how you can sell, but how you can help.”
Policy
How Much Will You Pay Today for a Better Tomorrow?
How we answer that question has the power to shape climate-change policy.
Finance & Accounting
Why Did Car Sales Drop So Dramatically During the Financial Crisis?
Even willing buyers were affected by a credit freeze.
