Kellogg Insight
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Companies, Choose Your Name Wisely

The right name can signal that you are a safe bet.

Operations

Why Power Companies Love Smart Meters

Smart meters provide richer data, enabling smarter pricing strategies and a smoother electricity supply chain.

Entrepreneurship

A Crowdfunding App that Pays the Bills

A startup in Kenya captures an underserved market.

Leadership

Podcast: How to Rid Your Company of Toxic Employees

Tips for how to avoid hiring them, manage their improvement, or decide when to let them go.

Four Ways Cuba Can Become More Business-Friendly

What will it take to make the country attractive to investors?

A toxic worker can cost a firm money, low quality work, and legal issues.
Organizations

Hire a Superstar or Dump a Toxic Worker?

Difficult employees are a bigger drag on your company than you think.

Finance & Accounting

Credit Where Credit Is Due

New ways of assessing credit worthiness could open up access to the global banking system.

Leadership

Podcast: How to Handle a Bad Boss

Insecure leaders can sabotage productivity.

Marketing

Philip Kotler on Marketing’s Higher Purpose

How social marketing can be a force for good.

Innovation

Creating Urgency around Corporate Innovation

What intrapreneurs in established firms must do to succeed.

Economics

Two Distinct Motivations Drive Violence against Americans in the Middle East

Lessons about cultural dominance have implications for the business world.

Operations

Who Benefits from Airline Baggage Fees?

Customers hate them, but maybe they shouldn’t.

Organizations

How a Restaurant Chain Keeps Its Independent Spirit

At Lettuce Entertain You Enterprises, growth begins with a learning mindset.

What went wrong during the AIG financial crisis?
Finance & Accounting

What Went Wrong at AIG?

Unpacking the insurance giant’s collapse during the 2008 financial crisis.

Innovation

How to Tango With Startups

Kellogg’s BrandVoice partnership with Forbes looks at how venture thinking can spur innovation in corporate settings

Leadership

Is Your Negotiation Strategy Wrong?

Six ways to get more of what you want.

Innovation

Watson Is Just the Beginning

How machine learning will change education, product development, and decision-making.

Is Your Company Culture Too Strong?

A diversity of viewpoints can help organizations weather disruption.

Entrepreneurship

Building the Right Team to Scale a Startup

Three crucial elements to growing your business.

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