Marketing
Parents, Listen Up! (Kids, Never Mind!)
Marketers should tout the health benefits of their food products to parents—but shouldn’t let children get wind of them.
Strategy
Bonus Chapter from Roadside MBA: Profitable Growth in the Heartland
What happens when three economists hit the road in search of strategy insights from small- and medium-sized businesses?
Strategy
An Interview with Mike Mazzeo about Roadside MBA
Backyard lessons for entrepreneurs, executives, and small business owners.
Marketing
Excessive Expectations
How trumpeting your product as the absolute best might set you up for a fall.
Politics & Elections
Happy Voters or Happy Outcomes?
In corporations, academia, and the papal conclave, transparent voting and voter privacy interact in surprisingly complex ways.
Total Compensation
An interview about trends in CEO pay.
Marketing
Cookies, Cocktails, and Charitable Giving
Remind potential donors of the luxuries they could purchase instead—and watch donations rise.
Marketing
The Customers You Do Not Want
If these “harbingers of failure” love what you do, you are in trouble
Leadership
The All-Star Pitcher’s Advantage
An infographic illustrating the connection between pitcher status and umpire bias.
Innovation
The First Eighteen Months
An interview with Rob Wolcott about surviving as a corporate innovator
Economics
The Sluggish Multitasker
Cognitive demands aside, multitasking can be inefficient and demoralizing
Policy
Red Ink, Red-Eyed Judges, and the High Costs of Crowded Bankruptcy Courts
The timing of a bankruptcy filing shapes the verdict and has consequences for all of us
Leadership
Calling a Strike a Strike
In Major League Baseball, a pitcher’s star status leads to favorable calls
Social Impact
Corporate Activism Yesterday, Today, and Tomorrow
An interview about how social movements continue to shape corporate behavior.
How to Stop Worrying and Love the Robot That Drives You to Work
Discomfort about “botsourcing” can be reduced by manipulating the human-like attributes of machines.
Careers
Status and the Social Network
Social status determines how individuals approach opportunity under job threat.