Marketing

Colored by the Company You Keep

The effects of context on brand evaluations

Pyramidal Blind Spots

Perils of international joint ventures

Strategy

Reading the Org Chart

What a firm’s structure can tell us

Suspiciously Short

CEOs with stock options may purposely miss earnings targets

Finance & Accounting

There’s No Place Like Home

Investment bias toward domestic funds

Marketing

Should I Stay or Should I Go?

How loss-aversion influences choice

Finance & Accounting

Agreeing to Disagree

Differing beliefs lead to price drift

Finance & Accounting

The Biochemistry of Financial Risk

Testosterone’s influence on financial decisions

Leadership

Beware the Siren’s Song

Maintain self-control by avoiding temptation

Finance & Accounting

Mysterious Profit

‘Peso events’ drive returns to the carry trade

Marketing

Rational Retail Pricing

Demand-based pricing versus past-price dependence

Policy

Super-Premium Ice Cream

Merger effects on product variety

Finance & Accounting

Currency Exchange Rates

Micro effects of macro announcements

The Price of a Billable Hour

Social networks affect transaction costs

Banks, Bonds, and Accounting Quality

Poor financial reporting can determine your lending options

Economics

Rationalization in Decision Making

Why we don’t always choose our favorite option

Finance & Accounting

Walking Away

Moral, social, and financial factors influence mortgage default decisions

Strategy

$1,000 Cash Back

Implications for customer and dealer negotiations

Finance & Accounting

Picking Up Pennies for Profit

Predictable stock price patterns

Driven Offshore

An unintended consequence of Sarbanes-Oxley