Kellogg Insight
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Finance & Accounting

Walking Away

Moral, social, and financial factors influence mortgage default decisions

Strategy

$1,000 Cash Back

Implications for customer and dealer negotiations

Driven Offshore

An unintended consequence of Sarbanes-Oxley

Economics

Counterfeit Competition

Driving up price and quality

Marketing

Sales Force Effectiveness

First ask the right questions

Operations

Global Dual Sourcing Strategies

Should you source your carbon fiber bicycle frames from Mexico or China?

Marketing

What’s in a Message Frame?

Sharing the good and the bad leads to more persuasive messaging

Marketing

Too Conscious to Decide?

Unconscious evaluation enhances complex decision making

Entrepreneurship

People Are Talking

Anticipate product performance through online discussions

Politics & Elections

The "Teddy Bear Effect" for Black CEOs

Black male CEOS are more successful when their facial features are perceived as less threatening.

Policy

Liquidity Rules

Manage innovation or risk repeating history

Living Outside the Box

Living abroad boosts creativity

The Global “Idea” Market

Innovation and international trade in technology

Organizations

Why Boycotts Succeed—and Fail

Identifying corporate vulnerabilities that can lead to damaged reputations

Walking the Walk

Creating a market orientation

Policy

Reforming Credit Reform

Federal accounting rules downplay the costs of extending credit

Policy

Uncertainty Principles

Uncovering flaws in old price cap notions

Culture and Commitment

When should advertisers focus on you versus your entire family?

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