Marketing

Advertising Alignment

Using Consumer Goal Orientation to Determine Advertising Format

Policy

Savvy Financial Analysts Adapt to Regulation ‘Fair Disclosure’

The 2000 law has pushed analysts to seek independent information - to the benefit of the investors they advise

Leadership

The Rhetoric of Restructuring

Strategy

Uncertainty and Independence

The Effect of Risk on Franchising

Finance & Accounting

Brain Gain

For insight into investor behavior, Kellogg finance professor finds that a journey into the primitive brain pays dividends

Can geography affect your bank account?

The role of culture in economic decisions

Politics & Elections

Majority Rules

Group design influences the information that members share, says David Austen-Smith, who is identifying incentives to speak the truth

A Choreographer’s Cues

Jeanne Brett’s research taps into the ‘dance’ of global negotiations

Marketing

Unsure What to Order?

Decisions are easier when everything is priced the same

Policy

Healthcare Gets a Check-up

Examining the diseased economics of U.S. healthcare

Marketing

Mixed Messages

Context is critical to make advertising dollars deliver best return, says Kellogg School marketing scholar

Bucks Not a Matter of Luck

Kellogg accounting expert shows top stock analysts have persistent skill

Policy

Learning Curve

Kellogg professor’s breakthrough methodology links additional schooling to higher test scores

Finance & Accounting

Cashed Out

Kellogg finance scholar examines impact of trading costs on stock profitability

Teamwork Takes Center Stage

How the Broadway musical can teach important lessons to business leaders

Marketing

Is the Price Right?

The ups and downs of strategic price promotion

A Dollar Short

Seeking a theoretical framework to understand international currency crises

Policy

Judging the Jury Vote

Explaining the pitfalls of total agreement

Marketing

Seeking Pleasure? Or Avoiding Pain?

It all depends upon how customers view themselves

Policy

Clause and Effect

How contracts that offer “most-favored nation” status can be a boon to almost everyone involved