A leaflet campaign during the 2023 Argentine presidential election was expected to hurt an outsider candidate but had the opposite effect. What went wrong?
It’s more than just being logical and analytical, research shows. But misperceptions can affect how people are treated and how much they are paid.
A Kellogg professor’s experience deploying AI in the classroom shows how domain knowledge and experimentation can lead to true breakthroughs.
A new game helps people find common ground on divisive issues. But you don’t need to play to practice its principles.
On this episode of The Insightful Leader, an executive coach offers three tales of leaders who let complacency get in the way of success.
Scientists who receive the Nobel Prize and other accolades do more-novel work both before and after winning, new research finds.
Whether they are selling your data or selling you the product, companies have to wrestle with competition and privacy concerns.
A new model shows why women lag behind in leadership roles—and how two policies could help narrow the career gender gap.
Conventional wisdom says that minority-owned branding limits your audience. That’s not the case for cannabis and psychedelics.
A study of voter preferences in the U.S. and Europe—across a wide range of races, ethnicities, and political affiliations—reveals why.
It’s the hot new C-suite role, but not every business needs the same strategy.
Four tips from a CEO to get out of your comfort zone and help your company fly.
Though both Republicans and Democrats have historically supported federal funding of research, one party has spent more.
Research and insights from Kellogg faculty show that our financial decisions can have ripple effects.
Affordability and rent-vs-buy tools are easy to use but can be misleading. Here’s a holistic approach to making your decision.
Cracker Barrel’s attempt to modernize overlooked how the world of marketing has changed.
Boards need to view potential CEO successors as a priority and offer them opportunities for substantial board interaction.
Despite making commitments to cut emissions, many companies are acting in the short term and underfunding projects.
Can introducing a lottery for organ transplants discourage line jumpers and give everyone a better chance?
Kellogg researchers partnered with UNICEF on target product profiles for newborn medical devices for low-resource settings.
When people hear a problem is widespread, they are less likely to consider it serious—and less inclined to act.
Sustainable alternatives were once viewed as inferior to their standard counterparts. But now, consumers equate “ecological” with “reliable,” easing industry fears.
Artificial intelligence is transforming business, science, marketing, and labor. Kellogg faculty tell us how we got here and what could be next.
An Italian energy firm’s climate campaign illustrates how to tackle social problems without sacrificing the bottom line.
Inconsistent methods make it hard to know if a campaign is working. New approaches to measuring return on ad spend can help companies make better decisions.
