Marketing
How to Convince People the Virus Is Scary, and Other Lessons from Consumer Research
Researchers are rushing to make sense of the current moment. We spoke with the editor of a leading journal about what her colleagues are up to.
Ideas
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Finance
Employment Plunged to Great Depression Levels in 2020. What’s Ahead in 2021?
Even with vaccine rollouts and a new stimulus bill, the U.S. economy faces a daunting challenge.
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Innovation
5 Ways Established Companies Can Overcome Internal Hurdles to Innovation
Narrow the scope of your brainstorming sessions. And find the right champion for your project.
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Leadership
“Know What People Say About You in the Company.”
Former DuPont CEO Ellen Kullman shares her advice on establishing credibility—in a crisis, and throughout your career.
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Leadership
Podcast: To Lead Through a Crisis, You Need the “Straight, Unvarnished Truth”
On this episode of The Insightful Leader: Carbon’s Ellen Kullman, former CEO of DuPont, on having the right people around to hold up a mirror.
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Marketing
Podcast: A 3-Step Process for Selling (Anything) Virtually
Tip: It’s not over when the Zoom call ends. Learn more on this episode of The Insightful Leader.
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Leadership
Emotional Intelligence Is Key to Strong Leadership. Here’s How to Sharpen Yours.
A professor and executive coach offers tips for developing different components of EQ.
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Marketing
4 Keys to Effective—and Honest—Data Visualizations
Here’s how to make sure you are conveying your argument faithfully when designing charts and graphs.
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Organizations
Don’t Let Your Company Culture Falter During the Pandemic
Changes to work routines offer opportunities to rethink and shore up your organization’s ethos.
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Healthcare
Is Pfizer’s COVID-19 Vaccine the Next Blockbuster Drug?
Investors are keeping a close eye on the drug firm’s vaccine advances. But the company’s longer-term fortunes may lie elsewhere.
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Leadership
Podcast: Feeling Stuck? Here’s How to Move Your Career Forward
On this episode of The Insightful Leader, get practical advice for detecting your blind spots—and pushing past them.
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Leadership
5 Tips to Become a More Effective Manager
Leaders matter. But so do managers.
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Artificial Intelligence
Video: How Bias Creeps into AI when Businesses Aren’t Looking
A quick explainer on what happens if you aren’t thoughtful about the data you use.
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Finance
Airlines and COVID-19: The Turbulence Ahead
With demand still down and debts mounting, the industry looks ahead.
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Leadership
How to Develop a Leadership Mindset for Uncertain Times
For one, take a page from the hero’s journey to find transformation in adversity.
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Politics & Elections
The Political Divide in America Goes Beyond Polarization and Tribalism
These days, political identity functions a lot like religious identity.
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Policy
Unpacking the Federal Reserve’s Aggressive Response to COVID-19
A Kellogg professor spent the past year at the Fed. He explains the bank’s “guns-blazing” response—and the limits to these interventions.
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Organizations
What Companies Can Do to Encourage Compliance with COVID Safety Measures
Tips for thinking through “friction points” and making new habits stick.
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Finance
What’s Next for Real Estate Markets?
As the pandemic continues to upend how we live, work, and play, the future of residential and commercial markets remains very much in flux.
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Family Business
How Family Business Owners Can Step Up During a Crisis
In uncertain times, businesses need to adapt. Their owners may have to as well.
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