Marketing

That Brand Sells What?

How to take a successful brand into uncharted territory

Collaborate Better

A Q&A with Leigh Thompson about working creatively in teams

Economics

Who Wants to Be First Mate On a Sinking Ship?

Companies in financial distress have trouble attracting the talent they need to right themselves

Operations

Whipping the Supply Line into Shape

New insight into the bullwhip effect

Social Impact

Managing the Reputational and Market Risks of Social Activism

Executives should understand how protesters actually affect financial performance

Social Impact

Pinpointing the Value in CSR

The unexpected link between CSR spending and financial performance.

Social Impact

Being Smarter with CSR

This special issue devoted to corporate social responsibility (CSR), with articles written by our faculty, was published in conjunction with the Kellogg-Aspen Conference

Social Impact

When and How to Drive Real Value with CSR

Executives can improve their bottom lines by using CSR in targeted circumstances.

Social Impact

The Hidden Drivers of Corporate Sustainability Initiatives

Understanding the impact of everyday interactions can help rally support for initiatives.

Policy

Mapping Toxicity

Bringing transparency to risk assessment

Economics

Principles of Pricing

Counterintuitive ideas on pricing in a competitive environment

Managing Managers' Reputations

How managers’ concern for their reputations influences their disclosure of earnings forecasts

Marketing

When Seeing Leads to Buying

Recent research indicates that seeing a new vehicle on the road can help sway some drivers to buy.

Marketing

Leave My Brand Alone

What happens when the brands we favor come under attack?

Marketing

Buying and Selling Seasonal Goods

Decoding the dual dilemmas faced by customers and retailers

Economics

What Gas Stations Tell Us about the Ups and Downs of Consumer Demand

How do industries react to demand shocks?

Finance & Accounting

How Bankruptcy Spreads

The bankruptcy of a single airline can reduce collateral values industry-wide

Policy

"Equity Tunneling" Affects Market Outcomes

Securities regulation can boost share price

Is Wikipedia Biased?

Verifying the “neutral point of view”

Social Impact

The Price of Pollution

How much does environmental activism affect a corporation’s bottom line?

Operations

Outsourcing Contracts in Service Industries

A new model reveals a surprisingly simple pricing scheme for outsourced service contracts

Economics

All in the Family

Grantmaking of family and non-family foundations differ in predictable ways

Policy

Which Form of Government Is Best?

Democracies may not outlast dictatorships, but they adapt better.

Policy

Why Are Presidents Less Effective than Prime Ministers?

Using game theory to model political systems leads to surprising insights.

Marketing

Peeking Inside the Wallet

How much do consumers spend on their credit cards?

Finance & Accounting

The Risk of Risk Avoidance

Firms with high managerial ownership may invest too cautiously

Leadership

Flattery's Dark Side

Why you may want to consider how much you compliment

Operations

How Much Is Your Customer's Time Worth?

If you are in fast food, a surprising amount

Finance & Accounting

Why Debt Markets Collapse

Information is key

Marketing

Balancing Results and Revenue

Tweaking keyword auctions to benefit search engines and Internet users

Leadership

Breaking Through the Glass Ceiling

Women lend women a helping hand to obtain top positions

Leadership

The State of Gender and Equality

An interview with Alice Eagly

Marketing

Are Numbers Gendered?

What they reveal about the human mind

Leadership

Is There a Female Leadership Style?

Data suggests the answer is “Yes”

Our Special Issue on Gender and Leadership

From the editor

Careers

Leveling the Playing Field

Small tweaks help first-generation college students succeed

Politics & Elections

Braggarts Become Leaders

Women at a disadvantage when competing for leadership positions

More than Risk Management

Non-hedging derivatives broadly used, but also broaden risks

Finance & Accounting

Housing’s Albatross

Negative equity weighs on the market

Policy

The Low Cost of Capturing Carbon

A climate-friendly technology may be cheaper than we thought

Economics

Who Wins with the Smart Grid?

Uncertain economics cloud the grid’s future

Leadership

Mastering Motivation

Finding a better way to work toward your goals

Volatile Assets

Why we know less about bonds than we thought

Operations

Why You Should Accept Returns

Best handling of merchandise returns may be counterintuitive

Economics

Decisions, Decisions

Why humans can’t seem to make the “right” choices

Leadership

Do Less

Why managers should stop micromanaging and trust their employees

Buying Behaviors of Emerging Middle Classes

How new consumers in developing nations choose their brands

Healthcare

When Hospitals Turn Away Ambulances

Uncovering flaws in a policy intended to prevent ER overcrowding

Healthcare

Rebooting Employer-Sponsored Healthcare

Would employees be happier with more health plan choices?

Data Analytics

The Specifics of Sleep

Using statistics to understand sleep better

Policy

Will Doctors Work Less Under “Obamacare”?

The effect of lower reimbursements on the medical workforce

Healthcare

How Poverty Damages Health

Anti-poverty programs boost recipients’ well-being

Our Special Issue on Healthcare

From the editor

Healthcare

A Patient, Not a Person

Medicine’s bad habit of dehumanizing patients

Economics

Which Plane Lands Last?

The tricky science of weather delays and airport landing slots

Policy

The Impending Pension Problem

Pension liabilities are a massive hidden debt

Leadership

What Constitutes Torture?

Perceptions change based on personal experience

Marketing

Goes Together Like Guilt and Pleasure

Guilty pleasures may be the best kind

Policy

A Strategy for Peace

How world leaders should react to provocateurs

Politics & Elections

The Oprah Effect

Celebrity endorsement of political candidates can make a difference at the polls.

Marketing

Buy Bigger, Feel More Powerful

Compensating for powerlessness through purchases

Networking to the Top

Social connectedness could explain wealth inequalities

Finance & Accounting

The Trouble with VPIN

New economic indicator fails to live up to its promises

Marketing

Answering Unasked Questions

Identifying bias in consumer surveys and compensating for it

Healthcare

Patients, Pricing, and Prescription Drugs

Maximizing social benefit from the Medicaid drug program

Policy

Making Up Our Minds

When are people individuals and when are they part of a group?

Strategy

Shipping's Bottom Line

How shipping charges influence online auction revenue

Marketing

Steady As She Goes

Stable prices keep customers happy

Operations

The Trick to Turn-and-Earn

Why the allocation mechanism smoothes demand fluctuations

Economics

Why Markets Tip to One Platform (or Not)

Uncovering the secrets of market tipping

Leadership

How Public Outrage Affects CEO Pay

Compensation changes but does not always decline

Finance & Accounting

Predicting Investment Shock Waves

How technological innovations affect risk premiums

Marketing

The Biggest Regret of All

Life begets regrets, but one looms larger than the others

Policy

The Theory of Planning a Successful Economic Recovery

Understanding coordination games is key

Leadership

Do Black Women Have More or Less Freedom as Leaders?

Understanding the roles of race and gender

Policy

Solving a Pricey Riddle

How monetary policy influences the economy

Marketing

A Dieting Conundrum

Why dieters underestimate calorie counts of meals

Policy

Just What the Market Ordered

How malpractice lawsuits punish negligent doctors

Policy

Hangover after the Tax Holiday

Little foreign income repatriated due to American Jobs Creation Act of 2004

Marketing

Be Good, Get Mad

Exerting self-control makes people more inclined to anger

Leadership

Inspiring Loyalty by Asking, “What If?”

Counterfactual thinking strengthens commitments to people and organizations

Policy

Paying a Premium on Your Premium

Effects of consolidation in the health insurance industry

Navigating Culture in Negotiations

Bargaining style can affect outcomes

Economics

Selling with Selective Disclosure

Why salespeople reveal some—but not all—unflattering information

Finance & Accounting

Mergers Can Be Risky Business

Default risk rises for acquiring firms

Cultures of Trust

The way countries view one another affects trade and investments.

Operations

Cutting in Line

Flexible queuing systems may improve customer service

Marketing

Understanding the Emotion of Loss

The mental processes behind loss aversion

Economics

Should I Bring an Umbrella?

Rating forecasters is difficult, but not impossible

Leadership

Nice Guys Finish Last

Altruism may be rewarded with prestige, but seldom with leadership

Leadership

Dimensions of Diffusion

Company to company, business practices seldom remain the same

Strategy

Concrete Collusion

Economic data reveals little competition in Brazil’s cement industry

Policy

Patently Unfair

Large firms use amicus briefs in patent cases to their advantage

Marketing

When Memory Serves

Customers better remember low prices

Finance & Accounting

When Investors Disagree

Differing opinions influence financial market trading patterns

Strategy

Commissions, Kickbacks, and Consumers

Brokers responding to financial incentives can benefit consumers

Leadership

Downplaying Social Pain

Snubs and rejections hurt worse than others think they do

Finance & Accounting

Hiring and Firing at the Top

Industry conditions matter when looking to hire or fire a CEO

Sight Over Sound

Mode of communication matters in negotiations

Operations

A Surprising Secret to Netflix’s Runaway Success

A little uncertainty can go a long way