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November 4, 2019
Entrepreneurs, Don’t Let Branding Become an Afterthought
Start defining your brand strategy on day one. Your future self will thank you.
Neal J. Roese
November 4, 2019
Why You Should Skip the Easy Wins and Tackle the Hard Task First
New research shows that you and your organization lose out when you procrastinate on the difficult stuff.
KC Diwas, Bradley Staats R. Staats, Maryam Kouchaki and Francesca Gino
November 1, 2019
How Business Leaders Can Prepare for a Cyberattack
The former head of U.S. Cyber Command explains why any company can be a target.
Sandeep Baliga and Michael Rogers
November 1, 2019
In an Era of Easy Outrage, When Should Brands Take a Stand?
A Kellogg professor explains how companies can navigate boycotts while staying connected with customers.
Brayden King
November 1, 2019
India’s Economy Is Slowing Down. What Happens Next?
The country’s chief economic advisor discusses how labor, trade, and energy factor into the country’s economic outlook.
Benjamin F. Jones and Krishnamurthy Subramanian
October 8, 2019
Stories Can Be Powerful Persuasive Tools. But It’s Important to Understand When They Can Backfire.
New research reveals why sometimes sticking to the facts is your best bet.
Rebecca J. Krause and Derek D. Rucker
October 3, 2019
It’s Time to Radically Rethink the Customer Experience. Here’s How to Get Started.
To provide millions of personalized interactions, organizations will need to lean heavily on automation and AI.
Mohanbir S. Sawhney
October 3, 2019
How to Create a Human-Friendly Workplace in an Age of Automation
Three ways humans and machines can work together—to the benefit of organizations and their employees.
Adam Waytz
October 2, 2019
Take 5: The Case for Being More Authentic at Work
When done thoughtfully, authenticity can make for more confident, ethical leaders. Here’s how to ensure you’re being your true self.
Maryam Kouchaki, Suzanne Muchin, Brenda Ellington Booth, Brooke Vuckovic, Mohanbir S. Sawhney and Nicholas Pearce
September 19, 2019
Is Maximizing Shareholder Value a Thing of the Past?
Top CEOs recently “redefined” the purpose of a corporation. Kellogg faculty weigh in.
Carola Frydman, Ravi Jagannathan, Robert Korajczyk, José Maria Liberti and Aaron Yoon
September 10, 2019
First Impressions Matter for Groups, Too
Labeling something or someone as “first” can have a dramatic effect on our perceptions of those who follow.
Janina Steinmetz, Rima Touré-Tillery and Ayelet Fishbach
September 5, 2019
Is Your Digital-Advertising Strategy Paying Off?
Brands are demanding evidence that campaigns are working. Here’s what they should be asking.
Brett Gordon
September 3, 2019
Nobel Prize Winners—They’re Just Like Us!
The career paths of these elite scientists are surprisingly similar to those of their less accomplished peers.
Jichao Li, Yian Yin, Santo Fortunato and Dashun Wang
September 3, 2019
Too Many Options? Here’s a Data Visualization Technique That Can Lead to Better Decisions.
It’s a surprisingly simple way to thwart our irrational impulses.
Evanthia Dimara, Gilles Bailly, Anastasia Bezerianos and Steven Franconeri
September 3, 2019
What’s Keeping Corporate Boards from Becoming More Diverse
And what leaders can do to change that.
Sophia Shaw and Angelique Power
August 14, 2019
The Business Case for Comprehensive Immigration Reform
Two economists propose a bipartisan immigration overhaul, with an eye towards the future of the labor force.
Benjamin Harris and Douglas Holtz-Eakin
August 6, 2019
Take 5: What You May Not Know about Advertising
Research reveals how ads can affect shopping behavior, elections, and even our health.
Brett Gordon, Kent Grayson, Jörg L. Spenkuch and Amanda Starc
August 2, 2019
The Groucho Marx Theory of Efficient Markets
A finance professor argues that markets remain efficient only if enough people believe they are not.
Mitchell A. Petersen
August 1, 2019
How Anger Can Help Us Make Better Decisions
Yes, you read that right: Sometimes being mad helps you focus on what you want.
Uzma Kahn, Alex DePaoli and Michal Maimaran
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