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One shopper stands in front of an image of a flat meadow, while another shopper looks at an image of a mountain.
May 2, 2019

A Surprisingly Simple Way to Encourage Customers to Take a Risk

How certain kinds of visuals can inspire people to be more adventurous.

Customer Research in all seasons.
May 1, 2019

5 Ways to Know Your Customer Better Than Your Competitors Do

For starters, get out of the office and find your end users.

Social standing affects the level of empathy in an office.
April 8, 2019

Take 5: Cultivating Empathy in the Workplace

What to understand about this critical, but surprisingly complex, trait.

Moviegoer looking at ipad in Times Square.
April 5, 2019

What You Need to Know about the Newest Frontier of Brand Storytelling

An excerpt from Kellogg on Branding in a Hyper-Connected World explores the power of a “transmedia” approach.

An interaction is seen through a police dashboard camera and a police body camera.
April 4, 2019

Do Police Body Cameras Provide an Impartial Version of Events?

New research reveals that people assign blame differently after viewing body cam versus dash cam footage.

A female leader sits in a fishbowl within her office.
April 1, 2019

Bias in Organizations May Not Just Come from the Top

Leaders can face bias from their staff, too. A new study shows that male teachers are more likely to leave schools that are led by women.

marketers look at outliers in their data.
April 1, 2019

To Improve Customer Experience, Embrace the Outliers in Your Data

Don’t ignore them. Let them highlight your biggest failures and juiciest opportunities.

Container ship going over waterfall with parachute.
April 1, 2019

For Companies Worried About a Trade War, the Time to Act Is Now

A lot of companies are “holding tight and hoping it all just goes away.” Don’t be one of them.

Two women at a retirement party, looking at an almost empty piggy bank.
April 1, 2019

Three Quarters of Americans Aren’t Putting Enough into Their 401(k)s

With employers shifting away from pensions, there’s an urgent need for improved financial literacy.

An entrepreneur strides toward a business for sale.
April 1, 2019

You Just Bought a Small Business. Now It’s Time to Lead.

Four tips for tackling the unique challenges of entrepreneurship through acquisition.

March 21, 2019

Climate Change Is Transforming the Economy. How Will Your Company Adapt?

“Until organizations learn to internalize the threat, they’re in danger of falling behind.”

Successful team building promotes growth.
March 13, 2019

Take 5: How to Build a Collaborative Workplace

Simple strategies for reaping the benefits of collaboration.

Post-it notes on a design thinking whiteboard
March 12, 2019

Good Brand Design Appeals to Consumers on an Unconscious Level

An excerpt from “Kellogg on Branding in a Hyper-Connected World” uses an iconic brand—Coca-Cola—to illustrate the power of design thinking.

A team of employees paints a mural.
March 6, 2019

How Tech Giant SAP Built Its Brand with Help from Employee Stories

A conversation with CMO Alicia Tillman.

man swings sledgehammer at high striker game.
March 5, 2019

Worried Your Employees Are Slacking? Rethink How You Pay Them.

A new study reveals the optimal incentive system, and it’s surprisingly simple.

A call center employee talks to customers.
March 4, 2019

Why First Come, First Served Isn’t Always the Best Approach to Customer Service

Is it time to give impatient people their own line?

An artificial hand reaches out to a human hand.
March 4, 2019

How to Build Artificial Intelligence that Everyone Can Trust

Experts from IBM Watson and Kellogg discuss how to remove bias and increase transparency in machine-learning algorithms.

Sitting outside of the patent office, three inventors hold similar-looking inventions, while one inventor holds a distinct-looking invention.
March 4, 2019

How Much Does Innovation Drive Economic Growth?

A study of millions of patents lifts the veil on how new ideas influence productivity.

A woman on a street talks through a large megaphone.
March 1, 2019

How (Not) to Change Someone’s Mind

Psychologists have found two persuasion tactics that work. But put them together and the magic is lost.

A man and a women cast nets into the water.
March 1, 2019

To Land Top Jobs, Women Need Different Types of Networks than Men

Simply being well-connected is not enough.

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