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A clerk scans brand trademarks.
August 4, 2017

What Is a Brand Really Worth?

A global standard can help executives understand how powerful an asset they have.

Huge Hand Bridge Between Mountains
August 4, 2017

Video: How Trust Takes Us Out of Our Comfort Zone

The more trusting the relationship, the more you have to gain—or lose.

The pay gap between CEOs and workers is due partly to technology
August 3, 2017

Why Has CEO Pay Grown So Much Faster Than the Average Worker’s?

A key component in growing pay disparity is how well executives harness new technologies.

Ideas are valuable assets for entrepreneurs and startups, so it is critical they get intellectual property protection.
August 3, 2017

Waiting to Protect Intellectual Property Could Doom Your Startup

Patent attorneys offer four tips for entrepreneurs on safeguarding ideas from the get-go.

Workplace entitlement demonstrated by an opera diva.
August 3, 2017

Take 5: How to Empower Employees to Be More Creative

Creativity is a potent engine for business. Nurture it without letting office divas run the show.

Using a horizontal organizational structure in rail infrastructures boosts a nation's railway industry efficiency.
August 2, 2017

What Happens to Quality When One Company Builds the Tracks and Another Runs the Trains?

Governments looking to improve their infrastructure will want to know the answer.

Manufacturing globally and locally
July 10, 2017

How Much Does It Cost to Manufacture Overseas Versus at Home?

A new tool helps companies calculate whether to offshore, manufacture locally, or dual source.

Because oil prices are so volatile, oil price forecasts are both useful and necessary.
July 7, 2017

What Makes Oil Prices So Volatile?

There’s more to the story than OPEC. Plus, how fracking stands to change the market.

A graduate leaving university with a STEM degree.
July 6, 2017

STEM Degrees Are Good for Careers. But Do They Lead to More Innovation?

Science, technology, engineering, and math education helps job prospects, but hurts the likelihood of becoming an inventor.

Executive with restricted choices
July 6, 2017

Why Do Companies Turn Down Profitable Investments?

Limited organizational bandwidth can restrict managers’ options.

Companies should adopt intentional leadership strategies since developing leaders internally is critical to success.
July 5, 2017

Four Strategies for Cultivating Strong Leaders Internally

A retired brigadier general explains how companies can prioritize talent development.

Like chess, national security strategy can also benefit from game theory.
June 19, 2017

Is an Unpredictable Leader Good for National Security?

Think the goal is to keep your enemies guessing? Game theory suggests otherwise.

A person and a machine communicate in an attempt to understand each other.
June 8, 2017

Take 5: How Humans Benefit as Machines Get Smarter

Kellogg faculty explain how human–machine partnerships can improve everything from your commute to your self-esteem.

Done correctly, experience marketing efforts can be used as a form of measurement for consumer engagement.
June 8, 2017

A New Way for Companies to Measure Consumer Engagement

Brands see value in connecting with customers through meaningful experiences. Research backs this strategy.

A customer reacts to the low inventory on online flash deals.
June 6, 2017

What Makes an Online Flash Sale Successful?

When ratings and reviews aren’t enough, showing that a deal is popular can convince others to buy.

Charity appeals that frame the message around local connection tend to be more successful as a result of the proximity effect
June 6, 2017

To Improve Fundraising, Give Donors a Local Connection

Research offers concrete strategies for appealing to donors who want to make an impact.

The syndicated loans market follows a seasonal cycle.
June 6, 2017

The Puzzling Case of Why Syndicated Loans Are Cheaper in June than January

Research shows that interest rates are lower for borrowers who can plan ahead.

Starting a company means finding the right cofounder.
May 8, 2017

Take 5: How to Succeed as an Entrepreneur

Advice from Kellogg faculty experts on starting and running your own business.

The spillover effect in offices impacts workers in close physical proximity.
May 8, 2017

Sitting Near a High-Performer Can Make You Better at Your Job

“Spillover” from certain coworkers can boost our productivity—or jeopardize our employment.

Wealthier Alaskans use annual dividend payments as fun money?
May 4, 2017

Alaskans Get an Annual Check from the State. How Do They Spend It?

The answer depends on a family’s income, but not in the way many economists expected.

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