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April 3, 2013
To Defend or Not to Defend?
What to do when a competitor enters your industry
Timothy Calkins
March 13, 2013
That Brand Sells What?
How to take a successful brand into uncharted territory
Tom Meyvis, Kelly Goldsmith and Ravi Dhar
February 1, 2013
When Seeing Leads to Buying
Recent research indicates that seeing a new vehicle on the road can help sway some drivers to buy.
Blakeley B. McShane, Eric T. Bradlow and Jonah Berger
January 2, 2013
Leave My Brand Alone
What happens when the brands we favor come under attack?
Monika Lisjak, Angela Y. Lee and Wendi L. Gardner
January 2, 2013
Buying and Selling Seasonal Goods
Decoding the dual dilemmas faced by customers and retailers
Gonca P. Soysal and Lakshman Krishnamurthi
November 1, 2012
Peeking Inside the Wallet
How much do consumers spend on their credit cards?
Yuxin Chen and Joel H. Steckel
October 1, 2012
Balancing Results and Revenue
Tweaking keyword auctions to benefit search engines and Internet users
Song Yao and Carl F. Mela
September 4, 2012
Are Numbers Gendered?
What they reveal about the human mind
James Wilkie and Galen Bodenhausen
July 2, 2012
Why You Should Accept Returns
Best handling of merchandise returns may be counterintuitive
Jeffrey D. Shulman, Anne T. Coughlan and R. Canan Savaskan-Ebert
April 2, 2012
Answering Unasked Questions
Identifying bias in consumer surveys and compensating for it
David Gal and Derek D. Rucker
April 2, 2012
Buy Bigger, Feel More Powerful
Compensating for powerlessness through purchases
David Dubois, Derek D. Rucker and Adam D. Galinsky
March 5, 2012
Steady As She Goes
Stable prices keep customers happy
Eric T. Anderson and Duncan I. Simester
February 2, 2012
The Biggest Regret of All
Life begets regrets, but one looms larger than the others
Mike Morrison and Neal J. Roese
January 1, 2012
A Dieting Conundrum
Why dieters underestimate calorie counts of meals
Alexander Chernev
January 1, 2012
Be Good, Get Mad
Exerting self-control makes people more inclined to anger
David Gal and Wendy Liu
December 1, 2011
Selling with Selective Disclosure
Why salespeople reveal some—but not all—unflattering information
Wioletta Dziuda
November 1, 2011
Understanding the Emotion of Loss
The mental processes behind loss aversion
Martijn C. Willemsen, Ulf Bockenholt and Eric J. Johnson
October 1, 2011
When Memory Serves
Customers better remember low prices
Yuxin Chen, Ganesh Iyer and Amit Pazgal
April 1, 2011
When Uncertainty Is a Sure Thing
Points and prizes can make for successful product promotion
Kelly Goldsmith and On Amir
April 1, 2011
A Widespread Stigma
Why are people with mental illness judged unfairly?
Nicolas Rüsch, Andrew Todd, Galen Bodenhausen and Patrick Corrigan
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