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January 8, 2014

Pain and Pleasure in Persuasion

When framing messages, don’t forget that emotions rule

January 8, 2014

To Beat Debt, Consider Starting Small

Paying down smaller balances first may motivate you to become debt free

November 4, 2013

The Second-Mover Advantage

A primer on how late-entering companies can compete with pioneers.

September 2, 2013

When Two Products Are Less Than One

Why Bundling Can Sometimes Hurt Sales

August 5, 2013

Good Customers, Bad Reviews

Deceptive product reviews aren’t always written by the enemy—or even in anger

Woman in a spotlight
June 3, 2013

The Importance of Appearing Savvy

Women especially benefit from knowing market rates for car repairs

April 3, 2013

To Defend or Not to Defend?

What to do when a competitor enters your industry

March 13, 2013

That Brand Sells What?

How to take a successful brand into uncharted territory

February 1, 2013

When Seeing Leads to Buying

Recent research indicates that seeing a new vehicle on the road can help sway some drivers to buy.

January 2, 2013

Leave My Brand Alone

What happens when the brands we favor come under attack?

Group of people pick out items from store shelf
January 2, 2013

Buying and Selling Seasonal Goods

Decoding the dual dilemmas faced by customers and retailers

November 1, 2012

Peeking Inside the Wallet

How much do consumers spend on their credit cards?

October 1, 2012

Balancing Results and Revenue

Tweaking keyword auctions to benefit search engines and Internet users

Two brains calculating numbers and gear
September 4, 2012

Are Numbers Gendered?

What they reveal about the human mind

July 2, 2012

Why You Should Accept Returns

Best handling of merchandise returns may be counterintuitive

April 2, 2012

Answering Unasked Questions

Identifying bias in consumer surveys and compensating for it

April 2, 2012

Buy Bigger, Feel More Powerful

Compensating for powerlessness through purchases

March 5, 2012

Steady As She Goes

Stable prices keep customers happy

February 2, 2012

The Biggest Regret of All

Life begets regrets, but one looms larger than the others

January 1, 2012

A Dieting Conundrum

Why dieters underestimate calorie counts of meals

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The Insightful Leader

April 26, 2024  ·  13:19 minutes