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November 3, 2014
Can Your Business Benefit from Neuromarketing?
When a trip inside the brain is worth it.
Moran Cerf
November 3, 2014
It’s Not About You. It’s About Me.
Scarcity can drive us to altruism—when it serves our own interests
Caroline Roux, Kelly Goldsmith and Andrea Bonezzi
October 6, 2014
Plastic Problems
When giving credit card users more information can backfire
Hal Ersner-Hershfield and Neal J. Roese
September 2, 2014
Too Much Good Press?
A Saudi homeware company’s great reputation might just be hampering its growth.
Edward (Ned) Smith
September 2, 2014
When Marketers Step into the C-Suite
Four top executives on building credibility with company leadership
Homi B. Patel, Rick Lenny, Matthew Paull and Mary Dillon
July 7, 2014
Finding the Right Justifiers
In B2B sales, suppliers and purchasers can work together to streamline nonstrategic purchasing for the good of both parties.
James C. Anderson, James A. Narus and Marc Wouters
June 2, 2014
Bright Lights, Big Feelings
Emotional responses intensify when you turn up the lights.
Alison Jing Xu and Aparna Labroo
June 2, 2014
Parents, Listen Up! (Kids, Never Mind!)
Marketers should tout the health benefits of their food products to parents—but shouldn’t let children get wind of them.
Michal Maimaran and Ayelet Fishbach
May 5, 2014
Excessive Expectations
How trumpeting your product as the absolute best might set you up for a fall.
Jingjing Ma and Neal J. Roese
May 5, 2014
Cookies, Cocktails, and Charitable Giving
Remind potential donors of the luxuries they could purchase instead—and watch donations rise.
Jennifer Savary, Kelly Goldsmith and Ravi Dhar
May 5, 2014
The Customers You Do Not Want
If these “harbingers of failure” love what you do, you are in trouble
Eric T. Anderson, Song Lin, Duncan I. Simester and Catherine E Tucker
March 3, 2014
How to Stop Worrying and Love the Robot That Drives You to Work
Discomfort about “botsourcing” can be reduced by manipulating the human-like attributes of machines.
Adam Waytz
January 8, 2014
To Beat Debt, Consider Starting Small
Paying down smaller balances first may motivate you to become debt free
David Gal and Blakeley B. McShane
January 8, 2014
Pain and Pleasure in Persuasion
When framing messages, don’t forget that emotions rule
Miguel Brendl and Prashant Malaviya
November 4, 2013
The Second-Mover Advantage
A primer on how late-entering companies can compete with pioneers.
Venkatesh Shankar and Gregory Carpenter
September 2, 2013
When Two Products Are Less Than One
Why Bundling Can Sometimes Hurt Sales
Aaron Brough and Alexander Chernev
August 5, 2013
Good Customers, Bad Reviews
Deceptive product reviews aren’t always written by the enemy—or even in anger
Eric T. Anderson and Duncan I. Simester
June 3, 2013
The Importance of Appearing Savvy
Women especially benefit from knowing market rates for car repairs
Meghan Busse, Ayelet Israeli and Florian Zettelmeyer
April 3, 2013
To Defend or Not to Defend?
What to do when a competitor enters your industry
Timothy Calkins
March 13, 2013
That Brand Sells What?
How to take a successful brand into uncharted territory
Tom Meyvis, Kelly Goldsmith and Ravi Dhar
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