Business Insights
Data Analytics Entrepreneurship Finance & Accounting Innovation Marketing Operations Organizations Strategy
April 2, 2012
Answering Unasked Questions
Identifying bias in consumer surveys and compensating for it
David Gal and Derek D. Rucker
April 2, 2012
Buy Bigger, Feel More Powerful
Compensating for powerlessness through purchases
David Dubois, Derek D. Rucker and Adam D. Galinsky
March 5, 2012
Steady As She Goes
Stable prices keep customers happy
Eric T. Anderson and Duncan I. Simester
February 2, 2012
The Biggest Regret of All
Life begets regrets, but one looms larger than the others
Mike Morrison and Neal J. Roese
January 1, 2012
A Dieting Conundrum
Why dieters underestimate calorie counts of meals
Alexander Chernev
January 1, 2012
Be Good, Get Mad
Exerting self-control makes people more inclined to anger
David Gal and Wendy Liu
December 1, 2011
Selling with Selective Disclosure
Why salespeople reveal some—but not all—unflattering information
Wioletta Dziuda
November 1, 2011
Understanding the Emotion of Loss
The mental processes behind loss aversion
Martijn C. Willemsen, Ulf Bockenholt and Eric J. Johnson
October 1, 2011
When Memory Serves
Customers better remember low prices
Yuxin Chen, Ganesh Iyer and Amit Pazgal
April 1, 2011
When Uncertainty Is a Sure Thing
Points and prizes can make for successful product promotion
Kelly Goldsmith and On Amir
April 1, 2011
A Widespread Stigma
Why are people with mental illness judged unfairly?
Nicolas Rüsch, Andrew Todd, Galen Bodenhausen and Patrick Corrigan
February 2, 2011
Do Anti-drinking Ads Work?
Guilt-inducing public service announcements can backfire
Nidhi Agrawal and Adam Duhachek
January 1, 2011
Increasing Revenue from Online Auctions
Buyer-seller interactions affect customer value in two-sided markets
Song Yao and Carl F. Mela
December 1, 2010
From Web Visits to Firm Orders
Analyzing web visitor click data to streamline sales efforts
Tingliang Huang and Jan A. Van Mieghem
November 1, 2010
Real Men Don’t Eat Very Berry Cheesecake
Manly preferences take their toll
David Gal and James Wilkie
October 1, 2010
Engineered Electioneering
The “when” and “what” of candidates’ messages.
Hakkyun Kim, Akshay R. Rao and Angela Y. Lee
September 1, 2010
Writing the Books on Sales Forces
Looking back on the career of Andris Zoltners
Andris A. Zoltners
August 1, 2010
The Downside of Deliberating
Why you may not want to think it over
Loran Nordgren and Ap Dijksterhuis
July 1, 2010
Paying Sales Professionals
Why compensation plans for sales people vary
Dominique Rouziès, Anne T. Coughlan, Erin Anderson and Dawn Iacobucci
June 1, 2010
Corralling Consumer Choice
Optimizing assortment size based on perceived attractiveness
Alexander Chernev and Ryan Hamilton
Add Insight to your inbox.
The Insightful Leader
September 25, 2023 · 13:52 minutes
September 15, 2023 · 16:43 minutes
August 28, 2023 · 11:20 minutes