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June 2, 2015
NASCAR Overhauls the Fan Experience
How the car-racing giant overcame flagging engagement.
Eric T. Anderson
June 2, 2015
We Trust Reputation. Should We?
The power of reputation might expose us to greater risk.
Gulnur Tumbat and Kent Grayson
June 2, 2015
The Risks of a Good Reputation— Podcast Transcript
How reputation and trust function in commercial transactions and the sharing economy. A transcript of this month’s Insight In Person podcast.
Kent Grayson and Brayden King
May 1, 2015
Data Visualization: More Than Pretty Pictures
Data visualization techniques are integral to memorable and persuasive messaging.
Steve Haroz, Robert Kosara and Steven Franconeri
May 1, 2015
A Leader's Guide to Data Analytics
A working knowledge of data science can help you lead with confidence.
Florian Zettelmeyer
April 6, 2015
The Superfluousness of Realtors
Homes sold through Realtors do not garner a price premium over ones sold by owners.
Igal Hendel, Aviv Nevo and François Ortalo-Magné
April 6, 2015
Creative Cultures Fuel Growth
Martin Agency CEO Matt Williams shares nine simple rules for keeping corporate cultures creative.
Matt Williams
March 2, 2015
Offering Points and Prizes Can Draw Customers
We overestimate how likely we are to win, making us willing to take a gamble on low-cost purchases.
Kelly Goldsmith and On Amir
December 1, 2014
What Donors Need to Hear to Open the Checkbook
Insights from marketing on how charities can grow by appealing to different kinds of donors.
Kelly Goldsmith, Aparna Labroo, Angela Y. Lee and Derek D. Rucker
November 3, 2014
Marketing Gets Personal
Leading executives explain how technology is changing the field—and who will lead the charge
David Edelman, Dick Patton, Marcy Shinder, Davide Grasso, Adrian Farina and Darren Marshall
November 3, 2014
Can Your Business Benefit from Neuromarketing?
When a trip inside the brain is worth it.
Moran Cerf
November 3, 2014
It’s Not About You. It’s About Me.
Scarcity can drive us to altruism—when it serves our own interests
Caroline Roux, Kelly Goldsmith and Andrea Bonezzi
October 6, 2014
Plastic Problems
When giving credit card users more information can backfire
Hal Ersner-Hershfield and Neal J. Roese
September 2, 2014
Too Much Good Press?
A Saudi homeware company’s great reputation might just be hampering its growth.
Edward (Ned) Smith
September 2, 2014
When Marketers Step into the C-Suite
Four top executives on building credibility with company leadership
Homi B. Patel, Rick Lenny, Matthew Paull and Mary Dillon
July 7, 2014
Finding the Right Justifiers
In B2B sales, suppliers and purchasers can work together to streamline nonstrategic purchasing for the good of both parties.
James C. Anderson, James A. Narus and Marc Wouters
June 2, 2014
Bright Lights, Big Feelings
Emotional responses intensify when you turn up the lights.
Alison Jing Xu and Aparna Labroo
June 2, 2014
Parents, Listen Up! (Kids, Never Mind!)
Marketers should tout the health benefits of their food products to parents—but shouldn’t let children get wind of them.
Michal Maimaran and Ayelet Fishbach
May 5, 2014
Excessive Expectations
How trumpeting your product as the absolute best might set you up for a fall.
Jingjing Ma and Neal J. Roese
May 5, 2014
Cookies, Cocktails, and Charitable Giving
Remind potential donors of the luxuries they could purchase instead—and watch donations rise.
Jennifer Savary, Kelly Goldsmith and Ravi Dhar
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