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Like a colorful helium-filled balloon, a creative culture can take corporate firm to new highs and foster growth.
April 6, 2015

Creative Cultures Fuel Growth

Martin Agency CEO Matt Williams shares nine simple rules for keeping corporate cultures creative.

March 2, 2015

Offering Points and Prizes Can Draw Customers

We overestimate how likely we are to win, making us willing to take a gamble on low-cost purchases.

December 1, 2014

What Donors Need to Hear to Open the Checkbook

Insights from marketing on how charities can grow by appealing to different kinds of donors.

November 3, 2014

Marketing Gets Personal

Leading executives explain how technology is changing the field—and who will lead the charge

Neuromarketing strategies reveal additional insights on consumers.
November 3, 2014

Can Your Business Benefit from Neuromarketing?

When a trip inside the brain is worth it.

November 3, 2014

It’s Not About You. It’s About Me.

Scarcity can drive us to altruism—when it serves our own interests

October 6, 2014

Plastic Problems

When giving credit card users more information can backfire

September 2, 2014

Too Much Good Press?

A Saudi homeware company’s great reputation might just be hampering its growth.

September 2, 2014

When Marketers Step into the C-Suite

Four top executives on building credibility with company leadership

July 7, 2014

Finding the Right Justifiers

In B2B sales, suppliers and purchasers can work together to streamline nonstrategic purchasing for the good of both parties.

June 2, 2014

Bright Lights, Big Feelings

Emotional responses intensify when you turn up the lights.

June 2, 2014

Parents, Listen Up! (Kids, Never Mind!)

Marketers should tout the health benefits of their food products to parents—but shouldn’t let children get wind of them.

May 5, 2014

Excessive Expectations

How trumpeting your product as the absolute best might set you up for a fall.

May 5, 2014

Cookies, Cocktails, and Charitable Giving

Remind potential donors of the luxuries they could purchase instead—and watch donations rise.

This customer may be a harbinger of new product failure
May 5, 2014

The Customers You Do Not Want

If these “harbingers of failure” love what you do, you are in trouble

March 3, 2014

How to Stop Worrying and Love the Robot That Drives You to Work

Discomfort about “botsourcing” can be reduced by manipulating the human-like attributes of machines.

January 8, 2014

Pain and Pleasure in Persuasion

When framing messages, don’t forget that emotions rule

January 8, 2014

To Beat Debt, Consider Starting Small

Paying down smaller balances first may motivate you to become debt free

November 4, 2013

The Second-Mover Advantage

A primer on how late-entering companies can compete with pioneers.

September 2, 2013

When Two Products Are Less Than One

Why Bundling Can Sometimes Hurt Sales

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