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October 6, 2014

Plastic Problems

When giving credit card users more information can backfire

September 2, 2014

Too Much Good Press?

A Saudi homeware company’s great reputation might just be hampering its growth.

September 2, 2014

When Marketers Step into the C-Suite

Four top executives on building credibility with company leadership

July 7, 2014

Finding the Right Justifiers

In B2B sales, suppliers and purchasers can work together to streamline nonstrategic purchasing for the good of both parties.

June 2, 2014

Bright Lights, Big Feelings

Emotional responses intensify when you turn up the lights.

June 2, 2014

Parents, Listen Up! (Kids, Never Mind!)

Marketers should tout the health benefits of their food products to parents—but shouldn’t let children get wind of them.

May 5, 2014

Excessive Expectations

How trumpeting your product as the absolute best might set you up for a fall.

May 5, 2014

Cookies, Cocktails, and Charitable Giving

Remind potential donors of the luxuries they could purchase instead—and watch donations rise.

This customer may be a harbinger of new product failure
May 5, 2014

The Customers You Do Not Want

If these “harbingers of failure” love what you do, you are in trouble

March 3, 2014

How to Stop Worrying and Love the Robot That Drives You to Work

Discomfort about “botsourcing” can be reduced by manipulating the human-like attributes of machines.

January 8, 2014

Pain and Pleasure in Persuasion

When framing messages, don’t forget that emotions rule

January 8, 2014

To Beat Debt, Consider Starting Small

Paying down smaller balances first may motivate you to become debt free

November 4, 2013

The Second-Mover Advantage

A primer on how late-entering companies can compete with pioneers.

September 2, 2013

When Two Products Are Less Than One

Why Bundling Can Sometimes Hurt Sales

August 5, 2013

Good Customers, Bad Reviews

Deceptive product reviews aren’t always written by the enemy—or even in anger

Woman in a spotlight
June 3, 2013

The Importance of Appearing Savvy

Women especially benefit from knowing market rates for car repairs

April 3, 2013

To Defend or Not to Defend?

What to do when a competitor enters your industry

March 13, 2013

That Brand Sells What?

How to take a successful brand into uncharted territory

February 1, 2013

When Seeing Leads to Buying

Recent research indicates that seeing a new vehicle on the road can help sway some drivers to buy.

January 2, 2013

Leave My Brand Alone

What happens when the brands we favor come under attack?

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