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Trust in reputation might expose us to greater risk of opportunistic agents.
June 2, 2015

We Trust Reputation. Should We?

The power of reputation might expose us to greater risk.

Managing reputational risk can minimize consumer harm.
June 2, 2015

The Risks of a Good Reputation— Podcast Transcript

How reputation and trust function in commercial transactions and the sharing economy. A transcript of this month’s Insight In Person podcast.

data visualization technique best practices
May 1, 2015

Data Visualization: More Than Pretty Pictures

Data visualization techniques are integral to memorable and persuasive messaging.

Data analytics leader sits moving a graph.
May 1, 2015

A Leader's Guide to Data Analytics

A working knowledge of data science can help you lead with confidence.

April 6, 2015

The Superfluousness of Realtors

Homes sold through Realtors do not garner a price premium over ones sold by owners.

Like a colorful helium-filled balloon, a creative culture can take corporate firm to new highs and foster growth.
April 6, 2015

Creative Cultures Fuel Growth

Martin Agency CEO Matt Williams shares nine simple rules for keeping corporate cultures creative.

March 2, 2015

Offering Points and Prizes Can Draw Customers

We overestimate how likely we are to win, making us willing to take a gamble on low-cost purchases.

December 1, 2014

What Donors Need to Hear to Open the Checkbook

Insights from marketing on how charities can grow by appealing to different kinds of donors.

November 3, 2014

Marketing Gets Personal

Leading executives explain how technology is changing the field—and who will lead the charge

Neuromarketing strategies reveal additional insights on consumers.
November 3, 2014

Can Your Business Benefit from Neuromarketing?

When a trip inside the brain is worth it.

November 3, 2014

It’s Not About You. It’s About Me.

Scarcity can drive us to altruism—when it serves our own interests

October 6, 2014

Plastic Problems

When giving credit card users more information can backfire

September 2, 2014

Too Much Good Press?

A Saudi homeware company’s great reputation might just be hampering its growth.

September 2, 2014

When Marketers Step into the C-Suite

Four top executives on building credibility with company leadership

July 7, 2014

Finding the Right Justifiers

In B2B sales, suppliers and purchasers can work together to streamline nonstrategic purchasing for the good of both parties.

June 2, 2014

Bright Lights, Big Feelings

Emotional responses intensify when you turn up the lights.

June 2, 2014

Parents, Listen Up! (Kids, Never Mind!)

Marketers should tout the health benefits of their food products to parents—but shouldn’t let children get wind of them.

May 5, 2014

Excessive Expectations

How trumpeting your product as the absolute best might set you up for a fall.

May 5, 2014

Cookies, Cocktails, and Charitable Giving

Remind potential donors of the luxuries they could purchase instead—and watch donations rise.

This customer may be a harbinger of new product failure
May 5, 2014

The Customers You Do Not Want

If these “harbingers of failure” love what you do, you are in trouble

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The Insightful Leader

April 26, 2024  ·  13:19 minutes