Skip to content
Take the Kellogg Insight Reader Survey
Group of people pick out items from store shelf
January 2, 2013

Buying and Selling Seasonal Goods

Decoding the dual dilemmas faced by customers and retailers

November 1, 2012

Peeking Inside the Wallet

How much do consumers spend on their credit cards?

October 1, 2012

Balancing Results and Revenue

Tweaking keyword auctions to benefit search engines and Internet users

Two brains calculating numbers and gear
September 4, 2012

Are Numbers Gendered?

What they reveal about the human mind

July 2, 2012

Why You Should Accept Returns

Best handling of merchandise returns may be counterintuitive

April 2, 2012

Answering Unasked Questions

Identifying bias in consumer surveys and compensating for it

April 2, 2012

Buy Bigger, Feel More Powerful

Compensating for powerlessness through purchases

March 5, 2012

Steady As She Goes

Stable prices keep customers happy

February 2, 2012

The Biggest Regret of All

Life begets regrets, but one looms larger than the others

January 1, 2012

A Dieting Conundrum

Why dieters underestimate calorie counts of meals

January 1, 2012

Be Good, Get Mad

Exerting self-control makes people more inclined to anger

December 1, 2011

Selling with Selective Disclosure

Why salespeople reveal some—but not all—unflattering information

November 1, 2011

Understanding the Emotion of Loss

The mental processes behind loss aversion

October 1, 2011

When Memory Serves

Customers better remember low prices

April 1, 2011

When Uncertainty Is a Sure Thing

Points and prizes can make for successful product promotion

April 1, 2011

A Widespread Stigma

Why are people with mental illness judged unfairly?

February 2, 2011

Do Anti-drinking Ads Work?

Guilt-inducing public service announcements can backfire

January 1, 2011

Increasing Revenue from Online Auctions

Buyer-seller interactions affect customer value in two-sided markets

December 1, 2010

From Web Visits to Firm Orders

Analyzing web visitor click data to streamline sales efforts

November 1, 2010

Real Men Don’t Eat Very Berry Cheesecake

Manly preferences take their toll

5 6 7 8 910 11 12
Add Insight to your inbox.

The Insightful Leader

September 12, 2022  ·  26:44 minutes
September 5, 2022  ·  24:00 minutes