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June 2, 2014
Parents, Listen Up! (Kids, Never Mind!)
Marketers should tout the health benefits of their food products to parents—but shouldn’t let children get wind of them.
Michal Maimaran and Ayelet Fishbach
May 5, 2014
Excessive Expectations
How trumpeting your product as the absolute best might set you up for a fall.
Jingjing Ma and Neal J. Roese
May 5, 2014
Cookies, Cocktails, and Charitable Giving
Remind potential donors of the luxuries they could purchase instead—and watch donations rise.
Jennifer Savary, Kelly Goldsmith and Ravi Dhar
May 5, 2014
The Customers You Do Not Want
If these “harbingers of failure” love what you do, you are in trouble
Eric T. Anderson, Song Lin, Duncan I. Simester and Catherine E Tucker
March 3, 2014
How to Stop Worrying and Love the Robot That Drives You to Work
Discomfort about “botsourcing” can be reduced by manipulating the human-like attributes of machines.
Adam Waytz
January 8, 2014
Pain and Pleasure in Persuasion
When framing messages, don’t forget that emotions rule
Miguel Brendl and Prashant Malaviya
January 8, 2014
To Beat Debt, Consider Starting Small
Paying down smaller balances first may motivate you to become debt free
David Gal and Blakeley B. McShane
November 4, 2013
The Second-Mover Advantage
A primer on how late-entering companies can compete with pioneers.
Venkatesh Shankar and Gregory Carpenter
September 2, 2013
When Two Products Are Less Than One
Why Bundling Can Sometimes Hurt Sales
Aaron Brough and Alexander Chernev
August 5, 2013
Good Customers, Bad Reviews
Deceptive product reviews aren’t always written by the enemy—or even in anger
Eric T. Anderson and Duncan I. Simester
June 3, 2013
The Importance of Appearing Savvy
Women especially benefit from knowing market rates for car repairs
Meghan Busse, Ayelet Israeli and Florian Zettelmeyer
April 3, 2013
To Defend or Not to Defend?
What to do when a competitor enters your industry
Timothy Calkins
March 13, 2013
That Brand Sells What?
How to take a successful brand into uncharted territory
Tom Meyvis, Kelly Goldsmith and Ravi Dhar
February 1, 2013
When Seeing Leads to Buying
Recent research indicates that seeing a new vehicle on the road can help sway some drivers to buy.
Blakeley B. McShane, Eric T. Bradlow and Jonah Berger
January 2, 2013
Leave My Brand Alone
What happens when the brands we favor come under attack?
Monika Lisjak, Angela Y. Lee and Wendi L. Gardner
January 2, 2013
Buying and Selling Seasonal Goods
Decoding the dual dilemmas faced by customers and retailers
Gonca P. Soysal and Lakshman Krishnamurthi
November 1, 2012
Peeking Inside the Wallet
How much do consumers spend on their credit cards?
Yuxin Chen and Joel H. Steckel
October 1, 2012
Balancing Results and Revenue
Tweaking keyword auctions to benefit search engines and Internet users
Song Yao and Carl F. Mela
September 4, 2012
Are Numbers Gendered?
What they reveal about the human mind
James Wilkie and Galen Bodenhausen
July 2, 2012
Why You Should Accept Returns
Best handling of merchandise returns may be counterintuitive
Jeffrey D. Shulman, Anne T. Coughlan and R. Canan Savaskan-Ebert
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