Marketing
Marketers: Stop Dragging Your Feet and Start Using AI
Speed is a competitive advantage. A coauthor of the new book “The AI Marketing Canvas” explains why—and how—to get started.
Marketing
Expertise Can Be a Buzzkill
Becoming a subject-matter expert could dim your passion for the things you love.
Economics
In Some Markets, Competition Can Do More Harm Than Good
A study of the Rwandan coffee industry shows how informal contracts can break down as new competitors enter, resulting in higher costs and lower quality products.
Innovation
Podcast: Got a Great Idea? Here's How to Get People on Board.
On this episode: You’re going to have to do more than sell it.
Data Analytics
3 Ways AI Can Help You Improve Diversity
Your company already holds the data that can lead to sustainable change.
Careers
Now’s the Time to Negotiate for the Job—or Salary or Flexibility—You Want
Tips from an expert negotiator on how to ask without fear.
Policy
Trust Usually Helps Communities Thrive. During a Pandemic, Not So Much.
Places with high levels of trust are worse at social distancing.
Economics
COVID Has Accelerated These 4 Labor Market Trends
From greater flexibility to higher wages, the workplace is never going to look the same.
Economics
Should Americans Be Worried about Inflation Right Now?
Three economists with opposing views weigh in.
Marketing
Cannabis Now Comes in Coffee Pods and Peppermints. How Has That Changed Consumer Perceptions?
The answer has implications for both cannabis companies and policymakers.
Economics
To Better Measure Economic Uncertainty, Look Beyond the Stock Market
Incorporating news sources, surveys, and even Twitter conversations can help give policymakers more nuanced data.
Finance & Accounting
Does Positive ESG News Help a Company’s Stock Price?
A comprehensive new study finds that investors reward some—but not all—efforts.
Data Analytics
Gig Workers Are Increasingly Rated by Opaque Algorithms. It’s Making Them Paranoid.
These systems can create an “invisible cage” for freelancers.
Organizations
How One Startup Is Approaching Its Return to the Office
Employees have moved out of state. Job responsibilities have changed. Bringing teams back will be complicated.
Strategy
Podcast: How Should Companies Engage with Social Movements?
The stakes have never been higher. Learn more on this episode of The Insightful Leader.
Marketing
3 Mistakes Brands Make When Targeting Customers
How to avoid common pitfalls like the “popular kid target” and other advice from the authors of the forthcoming book, The Creative Brief Blueprint.
Economics
The U.S. Economy Is Still Finding Its Footing. But States Are Doing Pretty Well.
Why California is thriving—and even Illinois is on the upswing.
Careers
Discovering Purpose in the Pandemic
A Kellogg professor and pastor explains how to avoid being handcuffed to the habits of yesteryear.
Innovation
How Has Covid-19 Shaped Scientists—and the Future of Science?
The global pandemic has changed how researchers work. The impacts will be felt for years.
Finance & Accounting
Employers Are Struggling to Hire Workers. Here Are 4 Things They Can Do about It.
Companies will need to address employees’ needs differently going forward.