Economics

Counterfeit Competition

Driving up price and quality

Marketing

Sales Force Effectiveness

First ask the right questions

Operations

Global Dual Sourcing Strategies

Should you source your carbon fiber bicycle frames from Mexico or China?

Marketing

What’s in a Message Frame?

Sharing the good and the bad leads to more persuasive messaging

Marketing

Too Conscious to Decide?

Unconscious evaluation enhances complex decision making

Entrepreneurship

People Are Talking

Anticipate product performance through online discussions

Politics & Elections

The "Teddy Bear Effect" for Black CEOs

Black male CEOS are more successful when their facial features are perceived as less threatening.

Policy

Liquidity Rules

Manage innovation or risk repeating history

Living Outside the Box

Living abroad boosts creativity

Social Impact

Growing Socially Responsible Markets

Grass-fed meat and dairy products

The Global “Idea” Market

Innovation and international trade in technology

Organizations

Why Boycotts Succeed—and Fail

Identifying corporate vulnerabilities that can lead to damaged reputations

Walking the Walk

Creating a market orientation

Policy

Reforming Credit Reform

Federal accounting rules downplay the costs of extending credit

Policy

Uncertainty Principles

Uncovering flaws in old price cap notions

Culture and Commitment

When should advertisers focus on you versus your entire family?

Finance & Accounting

Blame It on the Genes!

Financial risk taking

Strategy

To Sell but Not to Missell

Sales agents’ conflicts between prospecting and advising

Policy

Predicting Politics

Prediction markets out-predict political pollsters

Policy

A (Sales)Taxing Proposition

How Internet sales taxes affect customer behavior