Marketing

Name-Letter Branding

How your name can influence your choices

Policy

The Effects of Health On Wealth

Major illness leads to financial catastrophe for the uninsured

Leadership

Losing Touch

Power diminishes perception and perspective

Policy

Beneficial or Detrimental Legislation?

The pros and cons of Sarbanes-Oxley

Finance & Accounting

In with the “In” Crowd

In venture capital, high school rules prevail

Is Accounting that’s Good for General Motors Good for Detroit?

Business and government accounting practices diverge

Marketing

The Art of Persuasion

Aligning consumer goals with level of abstraction

Leadership

Don’t Stand by Me

The role of personal connections in failing projects

Policy

Tort Reform No Miracle Cure

Limiting liability has limited impact on healthcare costs

Marketing

Colored by the Company You Keep

The effects of context on brand evaluations

Pyramidal Blind Spots

Perils of international joint ventures

Strategy

Reading the Org Chart

What a firm’s structure can tell us

Suspiciously Short

CEOs with stock options may purposely miss earnings targets

Finance & Accounting

There’s No Place Like Home

Investment bias toward domestic funds

Marketing

Should I Stay or Should I Go?

How loss-aversion influences choice

Finance & Accounting

Agreeing to Disagree

Differing beliefs lead to price drift

Finance & Accounting

The Biochemistry of Financial Risk

Testosterone’s influence on financial decisions

Leadership

Beware the Siren’s Song

Maintain self-control by avoiding temptation

Finance & Accounting

Mysterious Profit

‘Peso events’ drive returns to the carry trade

Marketing

Rational Retail Pricing

Demand-based pricing versus past-price dependence