Organizations

Why Boycotts Succeed—and Fail

Identifying corporate vulnerabilities that can lead to damaged reputations

Walking the Walk

Creating a market orientation

Policy

Reforming Credit Reform

Federal accounting rules downplay the costs of extending credit

Policy

Uncertainty Principles

Uncovering flaws in old price cap notions

Culture and Commitment

When should advertisers focus on you versus your entire family?

Finance & Accounting

Blame It on the Genes!

Financial risk taking

Strategy

To Sell but Not to Missell

Sales agents’ conflicts between prospecting and advising

Policy

Predicting Politics

Prediction markets out-predict political pollsters

Policy

A (Sales)Taxing Proposition

How Internet sales taxes affect customer behavior

Measuring Trust

Introducing the Financial Trust Index

When Does One Good Deed Deserve Another?

The calculus of reciprocity

Data Analytics

Learning from Zillow and Zoots

Improved performance through service inventory management

Strategy

Golf Lessons

Competing with superstars adversely affects performance

Finance & Accounting

Discounted Diapers and Stockpiles of Soup

Managing earnings through marketing

Marketing

Don’t Interrupt Me Now

Media “transportation” and advertising effectiveness

Finance & Accounting

Don’t Look Now

When it comes to monitoring your investments, putting off until tomorrow what you could do today can pay off

Economics

Seeing Profit Despite Misunderstood Pricing Strategy

Implications in real-world market situations

Careers

Transparent Barriers

What is preventing racial minorities from attaining leadership positions in the corporate world?

Finance & Accounting

Does Function Follow Organizational Form?

Lending practices of large and small banks

Marketing

Jack of All Trades or Master of One?

Performance perceptions of multi-feature products