Kellogg Insight
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Strategy

To Settle or Not to Settle

Negotiations and attorney interests in medical malpractice cases

Consistent Contributors

Putting the team first helps solve the “cooperation problem”

Strategy

Membership Has Its Punishments

Loyalty programs dissuade firms from pricing products competitively

Data Analytics

Really, I Can Return It? Sold!

Optimizing your returns policy

Operations

We Will Be Right with You

Managing customers with vague promises

Finance & Accounting

The Real Costs of Credit Access

Evidence from the payday lending market

Policy

Fetal Influence on Familiar Ailments

The effect of in-utero conditions on long term health

Explaining Stock Price Drift

Trading costs lead the way

Marketing

Balance in Advertising

Tailored marketing messages can counter consumers’ negative emotions

Operations

Rational Rationing

Allocating scarce resources in uncertain conditions

Leadership

Biases that Bind

The Role of Stereotypes in Decision-Making Processes

Marketing

Name-Letter Branding

How your name can influence your choices

Policy

The Effects of Health On Wealth

Major illness leads to financial catastrophe for the uninsured

Leadership

Losing Touch

Power diminishes perception and perspective

Policy

Beneficial or Detrimental Legislation?

The pros and cons of Sarbanes-Oxley

Finance & Accounting

In with the “In” Crowd

In venture capital, high school rules prevail

Is Accounting that’s Good for General Motors Good for Detroit?

Business and government accounting practices diverge

Marketing

The Art of Persuasion

Aligning consumer goals with level of abstraction

Leadership

Don’t Stand by Me

The role of personal connections in failing projects

Policy

Tort Reform No Miracle Cure

Limiting liability has limited impact on healthcare costs

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