A magazine of research and ideas from the
faculty of the Kellogg School of Management

The Insightful Leader

Expert advice and cutting-edge discoveries from one of the world’s leading business schools.

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Operations

Whipping the Supply Line into Shape

New insight into the bullwhip effect

Economics Marketing Strategy

Principles of Pricing

Counterintuitive ideas on pricing in a competitive environment

Strategy Economics

Is Wikipedia Biased?

Verifying the “neutral point of view”

Operations Marketing

How Much Is Your Customer’s Time Worth?

If you are in fast food, a surprising amount

Leadership Finance & Accounting Policy

Is There a Female Leadership Style?

Data suggests the answer is “Yes”

Finance & Accounting

Housing’s Albatross

Negative equity weighs on the market

Leadership

Do Less

Why managers should stop micromanaging and trust their employees

Marketing

Buying Behaviors of Emerging Middle Classes

How new consumers in developing nations choose their brands

Healthcare Strategy Economics Policy

Rebooting Employer-Sponsored Healthcare

Would employees be happier with more health plan choices?

Healthcare Leadership

A Patient, Not a Person

Medicine’s bad habit of dehumanizing patients

Marketing

Goes Together Like Guilt and Pleasure

Guilty pleasures may be the best kind

Economics Strategy Policy

Why Markets Tip to One Platform (or Not)

Uncovering the secrets of market tipping

Leadership Finance & Accounting Organizations

How Public Outrage Affects CEO Pay

Compensation changes but does not always decline

Economics Strategy

Should I Bring an Umbrella?

Rating forecasters is difficult, but not impossible

Leadership

Nice Guys Finish Last

Altruism may be rewarded with prestige, but seldom with leadership

Leadership

Downplaying Social Pain

Snubs and rejections hurt worse than others think they do

Operations

A Surprising Secret to Netflix’s Runaway Success

A little uncertainty can go a long way

Economics Strategy Leadership

Performing Best When It Matters Most

Critical ability is a key to success

Marketing

One, Two, Three Stats and More at the Old Ballgame

Identifying baseball’s best players and most reliable statistics

Innovation Strategy Economics Policy

Age and Great Invention

Scientists who make breakthroughs are older than ever