Kellogg Insight
Skip to content
illustration of person in office wearing oversized bowtie to satirize fellow employee, who looks on from around a wall.
Marketing

Does Satire Soften the Blow of Criticism?

Quite the opposite, in fact, even if it comes in the form of humorous memes, videos, or headlines.

analyst sitting at desk watching stock volatility index
Finance & Accounting

2 New Indices to Measure Stock Market Volatility

Unlike the VIX, these indices—SPOTVOL and LTV—distinguish between day-to-day volatility and investor fears of a “black swan” event.

cartoon illustration of antropomorphic hospital with vacuum sucking up smaller medical practices.
Policy

Investors Are Gobbling Up Smaller Medical Practices. Should Regulators Be Concerned?

These under-the-radar transactions have driven up the price of anesthesia by about 30 percent.

illustration of employee entering office leaving medieval shield in entryway.
Organizations

5 Ways Business Leaders Can Address Implicit Bias

“Inclusive leadership is actually an intrinsic goal that most people have, regardless of their politics.”

group of employees wearing mardi gras masks in office.
Organizations

How to Encourage Authenticity at Work

The right conditions can help people, particularly those from marginalized groups, feel more comfortable with expressing their true selves.

Insight Unpacked, Season 2

Listen to Insight Unpacked, “American Healthcare and Its Web of Misaligned Incentives." All episodes now available.

Economics

Trump’s Trade War Is about More Than Trade

Winning its trade war with China would help the U.S. negotiate better trade terms, but American consumers and businesses could pay a heavy price.

Leadership

How Relatability Promotes Mental Health for Your Team

Leaders need to model a healthy mindset to better contribute to the well-being of their teams.

Marketing

Customers Will Pay More for Products That Feature Diversity in Ads

When an ad features people of different ages, races, genders, or nationalities, consumers believe the brand offers greater variety and is more creative.

Organizations

What Happens to Communication When Part of a Team Is Relocated?

As one cancer center expanded, relocation of some clinicians led to fewer in-person interactions for all.

Finance & Accounting

When Businesses Square Off with “Superstar” Competitors

A corporate behemoth like Apple or Amazon entering a new market is generally bad news for other firms in the space. But not always.

Organizations

When Distributing Aid, Consider Whether It Will Be Seen as a Handout or a Helping Hand

In-kind donations are often more welcome than cash, new research finds.

Entrepreneurship

5 Tips for Finding the Right Angels

Not all investors are created equal. Entrepreneurs should look for ones who share their vision.

Leadership

How “Artifacts” Can Help a Family Business Define Its Legacy

From a framed dollar bill to an inspiring story, artifacts can transmit a company’s values across generations.

Organizations

3 Questions to Ask Before Launching a New AI Tool

Like any other new technology, AI should be vetted through a strong product-development cycle.

Latest Podcast Episodes

Careers

Podcast: How Should You Present Yourself at Work?

Be yourself! No, not like that. On this (rerun) episode of The Insightful Leader, we help you navigate the competing advice about how much to share and hold back.

Podcast: Avoiding the Likability Trap at Work

Plus: insecure employees and a flagging culture. On this (rerun) episode of The Insightful Leader’s “Ask Insight,” a conversation with Professor Harry Kraemer.

Organizations

Podcast: You Have an Idea for a New AI Tool. Now What?

On this episode of The Insightful Leader: two researchers offer tips on how to get AI development right.

Podcast: Former PepsiCo CEO Indra Nooyi on Her Climb to the Top

On this episode of The Insightful Leader, Kellogg’s Ellen Taaffe interviews her mentor about success, self-belief, and supporting the next generation of leaders.

board of directors seated around table
Leadership

How New CEOs Can Start Off on the Right Foot with Their Board

Building a constructive relationship requires setting expectations, communicating clearly, and holding each other accountable

An artificial hand reaches out to a human hand.
Economics

Overnight Success? AI Has Been a Century in the Making.

For clues about the future of AI, it helps to understand the past.

person angrily sharing social media misinformation
Organizations

Feeling Outraged? Think Twice Before Hitting “Share.”

Misinformation fuels outrage—which in turn leads to mindless social-media shares, a new study finds.

person watching football on television and checking phone and laptop for sports betting results
Finance & Accounting

Online Sports Betting Is Draining Household Savings

Most impacted are the bettors who can least afford it, new research shows.

scientist at home with two children
Organizations

When Our Work Is Disrupted, the Story We Tell Matters

Pandemic-era lab, school, and daycare closures threatened the careers of people in “up or out” professions. Employees benefited from the opportunity to frame these productivity lapses as temporary and out of their control.

people stand before a giant tetris board
Finance & Accounting

How Should Investors Price a Block Trade?

These off-market trades have their advantages, but the terms can be hard to manage.

birds in tree branches with backhoe entering image
Finance & Accounting

Half of All Species Might Face Extinction. Could Biodiversity Bonds Help?

Maybe. But don’t expect investors to cut governments a break.

large bear in living room with goldilocks looking into window.
Strategy

The Goldilocks Approach to Searching for Something New

Whether it’s the right dosage to a new drug or the right style of tennis racket for a novice player, it’s important to get your strategy right.

people stand in the window and doorway of an office overlooking a forest.
Organizations

Why Firms Should Lean into Sustainability

“If companies don’t change, then they won’t exist in the future.”

Editor’s Picks

CEO at desk repairing a desk lamp
Careers

Forget Retirement. Think “Rewirement.”

A former CEO of AT&T Business offers tips for jumpstarting your next career phase.

a baker makes a flamingo-shaped cake while Etsy orders roll in on his phone
Marketing

It Literally Pays to Love Your Work

When products or services are also a labor of love, customers perceive them as more valuable—and are willing to pay more.

doctor leaving courtroom waving at jury of fellow doctors.
Organizations

Why We Struggle to Hold Colleagues Accountable

Physician-led medical boards rarely took strict disciplinary action against doctors who overprescribed opioids. A new study explores why.

workers in a factory communicating using various methods
Strategy

What’s the Best Way for Large, Disparate Teams to Communicate?

Modular production has revolutionized manufacturing. But it’s critical to ensure the right information reaches the right people—without information overload.

Add Insight
to your inbox.

We’ll send you one email a week with content you actually want to read, curated by the Insight team.

two factories in the heat, with the smaller one melting
Social Impact

Take 5: Doing Business in a Warming Climate

What should leaders understand about sustainability? A collection of the latest research and ideas from Kellogg faculty.

Organizations

What Romantic Comedies Can Teach Us about Communication

From forgiving verbal gaffes to making risky overtures, these movies offer lessons that translate to the workplace.

Finance & Accounting

Why Lower Real-Estate Commissions Mean Higher Home Prices

And why that’s a good thing for most buyers and sellers.

Innovation

AI Is Revolutionizing Science. Are Scientists Ready?

AI’s influence has already spread to nearly every discipline. But fully harnessing its impact will require better training for researchers.

Leadership

The Perfect Purpose Statement Is Inspiring … and Credible

In an excerpt from her new book, Lead Bigger, former AT&T Business CEO Anne Chow explains the power of defining your company’s “why.”

Finance & Accounting

Guilty as Charged—Unless the Judge Went to Your School

For firms facing securities litigation, their executives’ alma mater could mean the difference between innocence and guilt.

Operations

For Home Deliveries, Faster Isn’t Always Better

Retail customers often prioritize convenience over speed for deliveries that require them to be at home.

Strategy

Schools, Jobs, Relationships … It’s Hard to Find a Good “Fit”

A study of medical-school applicants shows how transparency can improve decision-making.

Politics & Elections

Take 5: How to Talk Politics (Constructively)

Research-backed advice for your next conversation.

Policy

When the Minimum Wage Rises, Do Men and Women Benefit Equally?

The policy is gender-neutral. The impact, less so.

Policy

Perspective: America Needs Political Age Limits

If there is a mandatory retirement age for the top officers in the U.S. military, why isn’t there one for the commander in chief?

Policy

The Plan to Pay College Athletes

A proposed settlement granting NCAA athletes a cut of broadcast revenues stands to shake up major college sports.

Organizations

The Unlikely Partners Growing the Market for Green Energy

The relationship between environmental activists and “dirty” energy companies can be contentious, but it can also benefit both sides.

Organizations

5 Telltale Signs That a Photo Is AI-generated

For one, scour for details that defy the laws of physics.

Organizations

3 Questions to Ask Before Launching a New AI Tool

Like any other new technology, AI should be vetted through a strong product-development cycle.

Entrepreneurship

For Girls, Early Exposure to Entrepreneurship Can Be a Game-Changer

Being surrounded by entrepreneurs at a critical age can shape girls’ educational and career trajectories.

Organizations

Podcast: You Have an Idea for a New AI Tool. Now What?

On this episode of The Insightful Leader: two researchers offer tips on how to get AI development right.

The Cold, Cold History of Political Conflict

Sustained temperature shifts during the “Little Ice Age” led to wars, mass migration, and instability. What does this mean for our current moment?

Economics

China’s Economy Has Not Peaked

Chinese policymakers should allow for a more market-driven allocation of land, money, and labor.

Podcast: Former PepsiCo CEO Indra Nooyi on Her Climb to the Top

On this episode of The Insightful Leader, Kellogg’s Ellen Taaffe interviews her mentor about success, self-belief, and supporting the next generation of leaders.

employees carry a business from a pile of coal to a forest.
Organizations

What Drives Corporate Activism?

When companies take a public stance on contentious social issues, the impetus often comes from within.

Marketing

How a Weak Sense of Self Encourages Bad Behavior

“When people don’t know who they are, they think their moral actions don’t really reflect who they are.”

Strategy

Scientists Don’t Want to Get Scooped—and It’s Hurting Science

Researchers are rewarded for being the first to discover and publish new findings. But the incentives can come at a cost.

Leadership

Podcast: How to Get Delegation Right, Part 3 of 3

On this episode of The Insightful Leader’s “Ask Insight,” we finish our conversation by getting real about the emotional stakes that make delegating hard.

Leadership

Podcast: How to Get Delegation Right, Part 2 of 3

On this episode of The Insightful Leader’s “Ask Insight,” our conversation continues with a discussion of which tasks and functions to delegate—and which to keep.

Podcast: How to Get Delegation Right, Part 1 of 3

It’s a tricky skill to master. On this episode of The Insightful Leader’s “Ask Insight,” a Kellogg professor and executive coach says it begins with assessing your team members and playing to their strengths.

Leadership

How New CEOs Can Start Off on the Right Foot with Their Board

Building a constructive relationship requires setting expectations, communicating clearly, and holding each other accountable

Economics

Overnight Success? AI Has Been a Century in the Making.

For clues about the future of AI, it helps to understand the past.

Finance & Accounting

Online Sports Betting Is Draining Household Savings

Most impacted are the bettors who can least afford it, new research shows.

Organizations

When Our Work Is Disrupted, the Story We Tell Matters

Pandemic-era lab, school, and daycare closures threatened the careers of people in “up or out” professions. Employees benefited from the opportunity to frame these productivity lapses as temporary and out of their control.

Finance & Accounting

Half of All Species Might Face Extinction. Could Biodiversity Bonds Help?

Maybe. But don’t expect investors to cut governments a break.

Finance & Accounting

How Should Investors Price a Block Trade?

These off-market trades have their advantages, but the terms can be hard to manage.

Organizations

Feeling Outraged? Think Twice Before Hitting “Share.”

Misinformation fuels outrage—which in turn leads to mindless social-media shares, a new study finds.

Leadership

Podcast: The AI Risks Your Business Should Avoid

On this episode of The Insightful Leader, why your trade secrets may not be safe, and other considerations.

12 3 4 5
© Kellogg School of Management, Northwestern
University. All Rights Reserved. Privacy Policy.
close-thin