Entrepreneurship
After Prison, Opportunities Are Hard to Come By. Enter Entrepreneurship.
Labor-market discrimination is driving many formerly incarcerated people, particularly Black individuals, toward entrepreneurship.
Organizations
How to Spot Political Deepfakes
AI literacy—and a healthy dose of human intuition—can take us pretty far.
Operations
There’s a Smarter Way to A/B Test
A new model can help you reduce the length or size of your experiments by as much as 50 percent, for significant cost savings.
Marketing
Want Your Kids to Choose Healthy Foods? Here Are Some Research-Backed Tips.
First, stop demanding that they choose healthy foods!
Marketing
Gen AI Can Tailor Ads to Our Personalities—and They’re Pretty Persuasive
“The effects are probably only likely to get stronger as time persists.”
Marketing
3 Ways AI Can Support Your Marketing Team
From providing insight into your customers to amplifying human creativity, generative AI is here to help.
Introducing Insight Unpacked, Season 2
Listen to Insight Unpacked, “American Healthcare and Its Web of Misaligned Incentives." All episodes now available.
Organizations
How to Spot Political Deepfakes
AI literacy—and a healthy dose of human intuition—can take us pretty far.
Operations
There’s a Smarter Way to A/B Test
A new model can help you reduce the length or size of your experiments by as much as 50 percent, for significant cost savings.
Marketing
Want Your Kids to Choose Healthy Foods? Here Are Some Research-Backed Tips.
First, stop demanding that they choose healthy foods!
Marketing
Gen AI Can Tailor Ads to Our Personalities—and They’re Pretty Persuasive
“The effects are probably only likely to get stronger as time persists.”
Marketing
3 Ways AI Can Support Your Marketing Team
From providing insight into your customers to amplifying human creativity, generative AI is here to help.
Innovation
Unique. Revolutionary. Fundamental. A Little Hype Can Help Scientists Win Grants.
“Promotional language is important not just for securing funding but for actually conveying the merits of good ideas.”
Operations
Everyone Wants to Ditch the Middleman. Or Do They?
Not always, according to surprising new evidence from an app connecting housekeepers to clients.
Social Impact
The Stereotypes Lurking in Our Language
A new tool can shed light on intersectional biases—and how they may change over time.
Policy
Why Did Early Governments Emerge?
Was it about cooperation—or exploitation? A new study turns to archeology for answers.
Marketing
Video-Game Companies Are Spending Big on Sponsored Streams. Are They Getting Their Money’s Worth?
Probably not—with a few notable exceptions.
Economics
Will America’s Economy Soon Look Like … Italy’s?
Why one Kellogg economist is worried that the U.S. is headed toward a low-growth future.
Marketing
It’s Painful to Spend Money—Unless It’s a Refund
New research shows why it feels different to spend the money we get back after returning a product.
Innovation
Innovation Requires an Environment of Creative Risk
If you really want to change paradigms, you must be willing to accept that there is no such thing as true innovation without risk.
Marketing
How to Talk About What You Do (without Being Boring)
The key is not to say too much—or too little. Here are some exercises to get you started.
Organizations
Can Your Company Do Hybrid Better?
There is no single “best” policy, but it is critical to recognize the benefits of both in-person and remote work.
Policy
Could This Be the End of Noncompetes?
The FTC’s proposed rule is hardly a done deal—but here’s what it could mean for companies and workers.
Latest Podcast Episodes
Healthcare
Podcast: American Healthcare—Is This the Best We Can Do?
In the final episode of our 5-episode series, “Insight Unpacked: American Healthcare and Its Web of Misaligned Incentives,” we travel overseas, and through our own backyard, in search of a way forward.
Healthcare
Podcast: The Bargain That Fuels Big Pharma
What will we pay for the next groundbreaking drug? In episode 4 of our 5-episode series, “Insight Unpacked: American Healthcare and Its Web of Misaligned Incentives,” we explore the trade-off at the heart of pharmaceutical innovation.
Healthcare
Podcast: The Misadventures of Insuring America
In episode 3 of our 5-episode series, “Insight Unpacked: American Healthcare and Its Web of Misaligned Incentives,” we explain how insurance companies became everybody’s favorite villain.
Healthcare
Podcast: The Power of the Physician’s Pen
We rely on doctors to keep us healthy. In episode 2 of our 5-episode series, “Insight Unpacked: American Healthcare and Its Web of Misaligned Incentives,” we learn at what cost.
Leadership
An Illustrated Guide to Succeeding Where So Many Leaders Fail
Failure happens. What can we learn from it?
Marketing
The Clues to Creditworthiness Hiding in Your Grocery Cart
Grocery habits—like buying mortadella beef or scheduling regular shopping trips—can be as useful as credit scores at predicting who will reliably repay loans.
Marketing
How Much Evidence Do You Need to Make a Decision? Depends on Your Mindset.
When a choice is framed as a responsibility, we’ll go the extra mile to be accurate—even when it costs us.
Leadership
Leaders, Do You Have a “Climate Capable” Mindset?
“We are going to have to be as transformative as the Industrial Revolution, but we have thirty years to do it rather than 150.”
Strategy
The Gender Pay Gap Remains Stubbornly in Place. Why?
A partial explanation comes from a seemingly separate phenomenon: the plight of younger workers.
Finance & Accounting
Who Takes a Risk on New Technology?
In Hollywood, new directors were more likely than veterans to embrace digital cameras—a finding that showcases how individuals’ career concerns shape tech adoption.
Social Impact
How the Inequality Around Us Shapes Our Perceptions of Morality
Lie, cheat, steal … no big deal? When we feel like we’re not in control of our lives, it’s easier to accept unethical behavior.
Leadership
Are Your Individual Contributors Feeling Isolated?
A lot of employees could benefit from a structured “lab” setting to inspire meaningful collaboration.
Entrepreneurship
Psychedelic-Assisted Therapy Is Going Mainstream. How Will the Industry Grow Around It?
While significant barriers remain—including regulatory uncertainty and the difficulty of scaling a labor-intensive treatment method—industry leaders see a path forward.
Marketing
The Future of Targeted Advertising in a Cookie-less World
Apple’s and Google’s responses to regulatory shifts may end up squeezing out small online retailers.
Editor’s Picks
Organizations
Why Artists Are Punished More Harshly Than Scientists for the Same Misconduct
It’s tough to separate the artist from the art, a new study finds—but easier to separate the scientist from the science.
Policy
AI Has Entered the Court. Is This Changing Umpires’ Calls?
The Hawk-Eye review system in professional tennis has made umpires more accurate in many cases—but not all.
Finance & Accounting
The Hedge Fund in Your Pantry
Many households utilize excess cash to support shopping habits that generate high financial returns.
Finance & Accounting
Do Green Bonds Actually Lead to Rosy Returns?
And are the companies that issue them truly addressing climate issues? New research investigates.
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Policy
The Truth about U.S. Immigration
It is possible both to maximize the benefits of immigration and still maintain border security and support workers in sectors that immigrants may enter.
Strategy
What Game Theory Can Teach Us about RICO Prosecutions
“If you’re on trial with 17 other people, the fear that somebody else will confess becomes much more realistic.”
Finance & Accounting
What Would a Capital One–Discover Deal Really Mean?
A financial expert considers the acquisition’s potential impact on credit-card networks, merchants, and consumers.
Marketing
When Persuading a Group, Beware the Allure of Consensus
We tend to favor strategies that win broad-but-weak support over narrow-but-strong support—and this preference can lead us astray.
Marketing
How to Grow in a Multichannel World
As e-commerce continues to expand, companies need to adapt their channel strategies to stay relevant. A marketing expert offers guidance for reaching customers.
Economics
When New Technology Arrives, Who Wins and Who Loses?
For tools that assist but don’t replace workers, novices benefit, while experienced employees take a hit.
Politics & Elections
How Trolls Poison Political Discussions for Everyone Else
Online political debate isn’t inherently toxic, a new study of Reddit commenters finds. Instead, it becomes toxic because of the kind of commenters who opt in.
Economics
How to Award Contracts When You’re Concerned about Quality
You want a good price, but you don’t want lousy workmanship. What’s a buyer to do?
Healthcare
Video: Understanding America’s Prescription Drug Market
A healthcare economist answers questions about pharmaceutical innovation, costs, and more.
Finance & Accounting
The Dos and Don’ts of Regulating AI
How can governments capitalize on AI’s benefits while minimizing its dangers? New research examines several policies—and identifies a promising approach.
Policy
What’s at Stake in the UFC Antitrust Case?
The outcome of the mixed-martial-arts saga could have wide-ranging implications for the future of global sports entertainment.
Organizations
Organizations Are Complex. Complexity Science Can Help Us Understand Them.
You can’t study the behavior of a flock by looking at individual birds. It’s time to bring that holistic approach to the social sciences, too.
Policy
Why Did Early Governments Emerge?
Was it about cooperation—or exploitation? A new study turns to archeology for answers.
Marketing
How to Talk About What You Do (without Being Boring)
The key is not to say too much—or too little. Here are some exercises to get you started.
Marketing
It’s Painful to Spend Money—Unless It’s a Refund
New research shows why it feels different to spend the money we get back after returning a product.
Operations
Everyone Wants to Ditch the Middleman. Or Do They?
Not always, according to surprising new evidence from an app connecting housekeepers to clients.
Social Impact
The Stereotypes Lurking in Our Language
A new tool can shed light on intersectional biases—and how they may change over time.
Organizations
Can Your Company Do Hybrid Better?
There is no single “best” policy, but it is critical to recognize the benefits of both in-person and remote work.
Policy
Could This Be the End of Noncompetes?
The FTC’s proposed rule is hardly a done deal—but here’s what it could mean for companies and workers.
Careers
Podcast: Why You Need a Killer Answer to “So, What Do You Do?”
A great response to this question can open doors. On this episode of The Insightful Leader: we’ve got tips for fine-tuning your answer.
Marketing
Video-Game Companies Are Spending Big on Sponsored Streams. Are They Getting Their Money’s Worth?
Probably not—with a few notable exceptions.
Leadership
An Illustrated Guide to Succeeding Where So Many Leaders Fail
Failure happens. What can we learn from it?
Marketing
The Clues to Creditworthiness Hiding in Your Grocery Cart
Grocery habits—like buying mortadella beef or scheduling regular shopping trips—can be as useful as credit scores at predicting who will reliably repay loans.
Strategy
The Gender Pay Gap Remains Stubbornly in Place. Why?
A partial explanation comes from a seemingly separate phenomenon: the plight of younger workers.
Finance & Accounting
Who Takes a Risk on New Technology?
In Hollywood, new directors were more likely than veterans to embrace digital cameras—a finding that showcases how individuals’ career concerns shape tech adoption.
Social Impact
How the Inequality Around Us Shapes Our Perceptions of Morality
Lie, cheat, steal … no big deal? When we feel like we’re not in control of our lives, it’s easier to accept unethical behavior.
Leadership
Are Your Individual Contributors Feeling Isolated?
A lot of employees could benefit from a structured “lab” setting to inspire meaningful collaboration.
Leadership
Podcast: When AI Becomes a TA
Curious about using AI at work? On this episode of The Insightful Leader, we hear from one professor who found a fascinating, low-stakes way to bring AI into his workplace: the classroom.
Marketing
How Much Evidence Do You Need to Make a Decision? Depends on Your Mindset.
When a choice is framed as a responsibility, we’ll go the extra mile to be accurate—even when it costs us.
Leadership
Leaders, Do You Have a “Climate Capable” Mindset?
“We are going to have to be as transformative as the Industrial Revolution, but we have thirty years to do it rather than 150.”
Entrepreneurship
Psychedelic-Assisted Therapy Is Going Mainstream. How Will the Industry Grow Around It?
While significant barriers remain—including regulatory uncertainty and the difficulty of scaling a labor-intensive treatment method—industry leaders see a path forward.
Marketing
The Future of Targeted Advertising in a Cookie-less World
Apple’s and Google’s responses to regulatory shifts may end up squeezing out small online retailers.