Marketing
How to Make Ads That Even Savvy Customers Trust
People are more skeptical than ever about marketing—but that doesn’t mean they distrust all of it.
Researchers: Mathew S Isaac and Kent Grayson
April 13, 2017
Policy
We Are Influenced by Racial Information Even When We Are Not Aware of Its Presence
Many of us acknowledge that implicit racial bias exists, but the problem goes deeper than we think.
Researchers: Jie Yuan, Xiaoqing Hu, Yuhao Lu, Galen Bodenhausen and Shimin Fu
April 10, 2017
Careers
Video: High Performers “Seek to Understand Before Being Understood”
How fostering trust can further your career and make your job easier.
Researchers: Carter Cast and Kelly Michelson
April 10, 2017
Leadership
Why Warmth Is the Underappreciated Skill Leaders Need
The case for demonstrating more than just competence.
Researchers: Loran Nordgren
April 10, 2017
Innovation
Take 5: How to Encourage Innovative Thinking
Kellogg faculty on what it takes to ensure your new product or great idea takes off.
Researchers: Brian Uzzi, Benjamin F. Jones, Kelly Goldsmith, Klaus Weber and Loran Nordgren
April 7, 2017
Organizations
The Surprising Speed with Which We Become Polarized Online
Users isolate themselves in social media echo chambers, even when they start out looking at a variety of posts.
Researchers: Alessandro Bessi, Fabiana Zollo, Michela Del Vicario, Michelangelo Puliga, Antonio Scala, Guido Caldarelli, Brian Uzzi and Walter Quattrociocchi
April 6, 2017
Policy
How Uber Took Manhattan
A Q&A on how startups can anticipate and navigate regulatory challenges.
Researchers: Nicola Persico and Bradley Tusk
April 6, 2017
Finance & Accounting
How the 2013 Government Shutdown Affected Workers’ Household Spending
Even temporary income dips lead to a surprising degree of belt-tightening.
Researchers: Scott R. Baker and Constantine Yannelis
April 4, 2017
Healthcare
What Happens to Patient Care When There Are Not Enough Nurses?
The impact can be significant, especially in nursing homes.
Researchers: Benjamin Friedrich and Martin B. Hackmann
April 4, 2017
Healthcare
A Healthcare Policy Expert on Four Key Differences Between the ACA and the AHCA
Craig Garthwaite explains how the GOP proposal could impact patients, insurers, and hospitals.
Researchers: Craig Garthwaite
March 13, 2017
Operations
How to Predict Demand for Your New Product
Relying on manager expertise and market research may not be enough.
Researchers: Kejia Hu, Jason Acimovic, Francisco Erize, Doug Thomas and Jan A. Van Mieghem
March 10, 2017
Leadership
Getting More Women into the C-Suite Means Keeping Them in the Talent Pipeline
How to support women through three “pivot points” in their careers.
Researchers: Sally Blount
March 10, 2017
Strategy
How Bell’s Became So Many People’s Local Beer
A Q&A with CEO Laura Bell on preserving company culture while growing aggressively.
Researchers: Michael J. Mazzeo and Laura Bell
March 9, 2017
Finance & Accounting
How Risk Aversion Motivates Executives
Incentivizing leaders with too much stock promotes caution—and encourages underperformance.
Researchers: Todd A. Gormley and David A. Matsa
March 8, 2017
Social Impact
To Stop ISIS Recruitment in Western Countries, Promote Assimilation
An outsized number of radicalized recruits come from prosperous, egalitarian nations where Muslims feel isolated.
Researchers: Efraim Benmelech and Esteban Klor
March 8, 2017
Even YouTube Stars Need the Traditional Media Spotlight
Sure Netflix and e-readers have upended distribution, but creative industries still rely on legacy media.
Researchers: Paul Hirsch and Daniel A. Gruber
March 8, 2017
Leadership
Take 5: How Leaders Can Stamp Out Bad Behavior and Create a Culture of Integrity
Practical tips to reign in an unethical boss and encourage employees to do the right thing.
Researchers: Maryam Kouchaki, Derek D. Rucker, J. Keith Murnighan, Paola Sapienza, Dylan Minor and Nicola Persico
March 6, 2017
Marketing
The Secret to Ulta Beauty’s Success: Joy
A Q&A with Ulta’s marketing head on how consumer insights helped a brick-and-mortar chain thrive in the age of Amazon.
Researchers: Eric Leininger and David Kimbell
March 6, 2017
Economics
School Shootings Rise and Fall with the Unemployment Rate
Researchers set out to quantify gun violence at U.S. schools and made a surprising discovery.
Researchers: Adam Pah, John Hagan, Andrew L. Jennings, Aditya Jain, Kat Albrecht, Adam J. Hockenberry and Luis A. Nunes Amaral
March 6, 2017
Organizations
The Psychology Behind Fake News
Cognitive biases help explain our polarized media climate.
Researchers: Adam Waytz
March 6, 2017
