Articles in English

Innovation

Companies Brag about Being Innovative. Should They?

Certain circumstances make customers wary of innovative brands.

Researchers: Kelly Goldsmith, Jeffrey S. Larson and B. J. Allen

We Remember Our Coworkers’ Misdeeds, but What about Our Own?

“Unethical amnesia” helps preserve our positive self-image.

Researchers: Maryam Kouchaki and Francesca Gino

Policy

How Much Do Brokerage Firms Benefit from Political Connections?

Politicians can’t trade on insider information—but the firms they talk to can.

Researchers: Dane M. Christensen, Michael B. Mikhail, Beverly Walther and Laura A. Wellman

Data Analytics

Podcast: Did That Online Sneaker Ad Entice You to Buy? It’s Hard for Marketers to Tell.

Many measurement techniques are flawed. Kellogg and Facebook researchers share what can be done.

Researchers: Brett Gordon, Florian Zettelmeyer, Neha Bhargava and Dan Chapsky

Marketing

Can Neuroscience Make Your Message Stickier?

A cutting edge technique pinpoints how our brains react to fear appeals in marketing.

Researchers: Moran Cerf, Eric Greenleaf, Tom Meyvis and Vicki G. Morwitz

Entrepreneurship

How to Make Your Startup Tech-Savvy

No matter the industry, it is important for entrepreneurs to be able to talk tech.

Researchers: Jeffrey Cohen and Brian Eng

Strategy

Why Income Inequality among White Collar Workers Is Growing

Top earners benefit most from “knowledge hierarchies” in organizations.

Researchers: Luis Garicano and Thomas N. Hubbard

Finance & Accounting

Chapter 7 vs. Chapter 11: Which Bankruptcy System Is Better?

In certain markets, forcing companies to liquidate could cause offices and factories to sit empty.

Researchers: Shai Bernstein, Emanuele Colonnelli and Benjamin Iverson

Leadership

Podcast: Tips for Managing Conflict at Work

From cross-cultural conflict to annoying coworkers, there are ways to deftly diffuse tension on teams.

Researchers: Jeanne M. Brett and Eli J. Finkel

Operations

Can Going Big on Eco-friendly Practices Really Pay Off?

The case for doing even more than swapping out lightbulbs.

Researchers: Sunil Chopra and Pei-Ju Wu

5 Strategies for Leading a High-Impact Team

Why “teams are not cocktail parties,” and other words of wisdom.

Researchers: Leigh Thompson

Marketing

Hate Commercial Breaks? Here’s Why You Shouldn’t

There’s a hidden value to ads during TV shows.

Researchers: Song Yao, Yuxin Chen and Wenbo Wang

Organizations

Video: How We Signal Trust in the Workplace

From innovating Oreos to scaling Everest, communicating trust can build your business.

Researchers: Kent Grayson and Sanjay Khosla

Data Analytics

How Open Data Is Changing Chicago

A Q&A with Chicago’s chief data officer about the power of big data.

Researchers: Achal Bassamboo and Tom Schenk

Careers

An Illustrated Guide to the Value of an MBA

A professor urges graduates to both celebrate their accomplishments and remember their good fortune.

Researchers: David A. Besanko

Entrepreneurship

Three Tips for Designing a Startup’s Marketing Plan

Even in R&D-focused industries, you don’t need to rely on a heavyweight to swoop in and buy your innovation.

Researchers: Katie Arnold

Why Do You See the World as More Fair Than I Do?

The amount of racism or classism you perceive likely depends on how much you favor social hierarchies.

Researchers: Nour Kteily, Jennifer Sheehy-Skeffington and Arnold K. Ho

Marketing

Does Opening an Outlet Store Hurt Existing Sales?

New research challenges the notion that lower quality product lines dilute your brand.

Researchers: Gonca P. Soysal and Lakshman Krishnamurthi

Organizations

Appointing a Female CEO? Beware of Media Attention

Investors are skittish when new CEOs get lots of press, but only when those leaders are women.

Researchers: Kevin Gaughan, Edward (Ned) Smith and Jason Pierce

Your Investment Tool Is Failing You

A new tool offers smart investors an improvement over the CAPM.

Researchers: Matthew R. Lyle, Charles C. Y. Wang and Akash Chattopadhyay