October 22, 2021

Is It Time to Raise Your Prices?

4 things for brands to consider as inflation provides more opportunities for growth.

October 4, 2021

Yes, Consumers Care if Your Product Is Ethical

New research shows that morality matters—but it’s in the eye of the beholder.

October 1, 2021

Honoring the Work of Ned Smith

A few of our favorite studies from a beloved colleague.

September 29, 2021

7 Sins of the Creative Brief

Why having a bad creative brief—or no brief at all—can sink an advertising campaign.

September 15, 2021

See an Exciting Trend in That Chart? Proceed with Caution.

Some data-visualization techniques lead us to assume causality where it doesn’t exist.

September 7, 2021

How to Turn Your Pandemic Regrets into a Force for Good

Ruminating on all the things you didn’t accomplish? An expert on the psychology of regret explains why you should give yourself some grace.

September 3, 2021

Marketers: Stop Dragging Your Feet and Start Using AI

Speed is a competitive advantage. A coauthor of the new book “The AI Marketing Canvas” explains why—and how—to get started.

September 1, 2021

Expertise Can Be a Buzzkill

Becoming a subject-matter expert could dim your passion for the things you love.

August 19, 2021

3 Ways AI Can Help You Improve Diversity

Your company already holds the data that can lead to sustainable change.

August 4, 2021

Cannabis Now Comes in Coffee Pods and Peppermints. How Has That Changed Consumer Perceptions?

The answer has implications for both cannabis companies and policymakers.

August 2, 2021

Does Positive ESG News Help a Company’s Stock Price?

A comprehensive new study finds that investors reward some—but not all—efforts.

August 2, 2021

Gig Workers Are Increasingly Rated by Opaque Algorithms. It’s Making Them Paranoid.

These systems can create an “invisible cage” for freelancers.

August 2, 2021

How One Startup Is Approaching Its Return to the Office

Employees have moved out of state. Job responsibilities have changed. Bringing teams back will be complicated.

July 16, 2021

3 Mistakes Brands Make When Targeting Customers

How to avoid common pitfalls like the “popular kid target” and other advice from the authors of the forthcoming book, The Creative Brief Blueprint.

July 6, 2021

How Has Covid-19 Shaped Scientists—and the Future of Science?

July 1, 2021

Employers Are Struggling to Hire Workers. Here Are 4 Things They Can Do about It.

Companies will need to address employees’ needs differently going forward.

July 1, 2021

Are Customers Skeptical of Eco-friendly Products?

New research pushes back on the idea that consumers reflexively distrust the performance of these products.

July 1, 2021

Private-Equity Firms Are Back at the Deal Table. Here’s What to Expect.

Funds are flush with cash and ready to buy. But they’ll have competition.

July 1, 2021

6 Evidence-Based Strategies for Improving Diversity in Your Organization

“Trainings are only the beginning.” Here’s what to consider next.

July 1, 2021

Do Diverse Hiring Committees Choose More Diverse Leaders?

The answer comes down to organizational culture.