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December 3, 2021

3 Tips for Taking Your Family Business Public

Navigate this decision carefully, and you could have the best of both worlds.

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December 1, 2021

Working Parents Feel Pulled in Two Directions. What Does This Mean for Companies?

A new study looks at what happens when parental and professional identities collide.

person checking phone for online reviews
December 1, 2021

The Internet Is Awash in Positive Product Ratings. Here’s How to Decipher the Good from the Great.

Forget stars and numeric ratings: a review’s language offers better clues to a product’s quality and likely success.

man holding sack of money over his head while other man is crushed by sack of money
December 1, 2021

Can Larger Loans Help Small Firms Grow?

Sometimes. But it turns out that lenders are bad at figuring out which businesses will benefit.

person with money deciding which box to put it in.
November 23, 2021

How You Can Make a More Positive Social Impact

A 3-step guide to becoming a more thoughtful consumer and donor.

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November 5, 2021

4 Phases of Analytics Evolution: From Spreadsheets to AI Workbenches

What lies ahead for business leaders looking to incorporate data analytics?

corporate offices with a smaller building reflecting a halo in a pond
November 2, 2021

When It Comes to Morally Dubious Behavior, Do Startups Get a Pass?

Transgressions, such as treating workers badly, resonate differently when it’s a startup versus an established company.

November 1, 2021

What Businesses Must Do to Curtail Climate Change

We need to dramatically reduce carbon emissions. This will require a new system of incentives.

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November 1, 2021

A Surprising Reason Why Currency Exchange Rates Fluctuate

New research suggests an answer to a longstanding economic puzzle.

Political advertisements on television next to polling place
November 1, 2021

How Much Do Campaign Ads Matter?

Tone is key, according to new research, which found that a change in TV ad strategy could have altered the results of the 2000 presidential election.

three generations of a family sit at a table
November 1, 2021

Evolution Has Shaped How We Relate to Our Families. What Does This Mean for Family Businesses?

Gaining a better understanding of family conflict can help both family firms and the larger economy.

October 22, 2021

Is It Time to Raise Your Prices?

4 things for brands to consider as inflation provides more opportunities for growth.

woman chooses organic lettuce in grocery
October 4, 2021

Yes, Consumers Care if Your Product Is Ethical

New research shows that morality matters—but it’s in the eye of the beholder.

two people fishing on a pier
October 1, 2021

Honoring the Work of Ned Smith

A few of our favorite studies from a beloved colleague.

executive with devil horns presenting creative brief
September 29, 2021

7 Sins of the Creative Brief

Why having a bad creative brief—or no brief at all—can sink an advertising campaign.

person looks at data visualization on screens
September 15, 2021

See an Exciting Trend in That Chart? Proceed with Caution.

Some data-visualization techniques lead us to assume causality where it doesn’t exist.

a woman stands with her eyes closed in a forest clearing
September 7, 2021

How to Turn Your Pandemic Regrets into a Force for Good

Ruminating on all the things you didn’t accomplish? An expert on the psychology of regret explains why you should give yourself some grace.

Man at desktop computer with virtual hand reaching out to greet him
September 3, 2021

Marketers: Stop Dragging Your Feet and Start Using AI

Speed is a competitive advantage. A coauthor of the new book “The AI Marketing Canvas” explains why—and how—to get started.

four people wine tasting one takes notes
September 1, 2021

Expertise Can Be a Buzzkill

Becoming a subject-matter expert could dim your passion for the things you love.

employees feel included in eqitable workplace
August 19, 2021

3 Ways AI Can Help You Improve Diversity

Your company already holds the data that can lead to sustainable change.

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