Business Insights
Skip to content
The Insightful Leader Live: AI and Advertising … This Time It’s Personal | Register
July 1, 2024

How to Spot Political Deepfakes

AI literacy—and a healthy dose of human intuition—can take us pretty far.

June 18, 2024

3 Ways AI Can Support Your Marketing Team

From providing insight into your customers to amplifying human creativity, generative AI is here to help.

June 11, 2024

Unique. Revolutionary. Fundamental. A Little Hype Can Help Scientists Win Grants.

“Promotional language is important not just for securing funding but for actually conveying the merits of good ideas.”

June 1, 2024

How to Talk About What You Do (without Being Boring)

The key is not to say too much—or too little. Here are some exercises to get you started.

June 1, 2024

Everyone Wants to Ditch the Middleman. Or Do They?

Not always, according to surprising new evidence from an app connecting housekeepers to clients.

June 1, 2024

It’s Painful to Spend Money—Unless It’s a Refund

New research shows why it feels different to spend the money we get back after returning a product.

June 1, 2024

Can Your Company Do Hybrid Better?

There is no single “best” policy, but it is critical to recognize the benefits of both in-person and remote work.

May 14, 2024

Video-Game Companies Are Spending Big on Sponsored Streams. Are They Getting Their Money’s Worth?

Probably not—with a few notable exceptions.

May 1, 2024

Who Takes a Risk on New Technology?

In Hollywood, new directors were more likely than veterans to embrace digital cameras—a finding that showcases how individuals’ career concerns shape tech adoption.

May 1, 2024

The Gender Pay Gap Remains Stubbornly in Place. Why?

A partial explanation comes from a seemingly separate phenomenon: the plight of younger workers.

May 1, 2024

The Clues to Creditworthiness Hiding in Your Grocery Cart

Grocery habits—like buying mortadella beef or scheduling regular shopping trips—can be as useful as credit scores at predicting who will reliably repay loans.

May 1, 2024

Are Your Individual Contributors Feeling Isolated?

A lot of employees could benefit from a structured “lab” setting to inspire meaningful collaboration.

April 22, 2024

How Much Evidence Do You Need to Make a Decision? Depends on Your Mindset.

When a choice is framed as a responsibility, we’ll go the extra mile to be accurate—even when it costs us.

April 19, 2024

Psychedelic-Assisted Therapy Is Going Mainstream. How Will the Industry Grow Around It?

While significant barriers remain—including regulatory uncertainty and the difficulty of scaling a labor-intensive treatment method—industry leaders see a path forward.

April 16, 2024

The Future of Targeted Advertising in a Cookie-less World

Apple’s and Google’s responses to regulatory shifts may end up squeezing out small online retailers.

April 1, 2024

Why Artists Are Punished More Harshly Than Scientists for the Same Misconduct

It’s tough to separate the artist from the art, a new study finds—but easier to separate the scientist from the science.

April 1, 2024

Do Green Bonds Actually Lead to Rosy Returns?

And are the companies that issue them truly addressing climate issues? New research investigates.

April 1, 2024

The Hedge Fund in Your Pantry

Many households utilize excess cash to support shopping habits that generate high financial returns.

March 19, 2024

What Game Theory Can Teach Us about RICO Prosecutions

“If you’re on trial with 17 other people, the fear that somebody else will confess becomes much more realistic.”

March 11, 2024

What Would a Capital One–Discover Deal Really Mean?

A financial expert considers the acquisition’s potential impact on credit-card networks, merchants, and consumers.

4 5 6 7 89 10 11 12
© Kellogg School of Management, Northwestern
University. All Rights Reserved. Privacy Policy.