Business Insights
Data Analytics Entrepreneurship Finance & Accounting Innovation Marketing Operations Organizations Strategy
January 25, 2022
3 Best Practices for Virtual Meetings
Make your next Zoom session less exhausting and more inspiring.
Leigh Thompson
January 21, 2022
It May Be Time to Reconsider That Noncompete Agreement
Federal regulators are cracking down on hiring practices that restrict employees’ wages and ability to work for competitors. Here’s what companies should know.
Mark McCareins
January 21, 2022
How Has Marketing Changed over the Past Half-Century?
Phil Kotler’s groundbreaking textbook came out 55 years ago. Sixteen editions later, he and coauthor Alexander Chernev discuss how big data, social media, and purpose-driven branding are moving the field forward.
Philip Kotler and Alexander Chernev
January 10, 2022
SPACs: What You Don’t Understand Can Cost You Money
A Kellogg professor offers his perspective on why these investment vehicles can be losing propositions for many casual investors.
Phillip Braun
January 7, 2022
When a Bunch of Economists Look at the Same Data, Do They All See It the Same Way?
Not at all, according to a recent study, which showed just how much noise can be introduced by researchers’ unique analytical approaches.
Robert Korajczyk, Dermot Murphy and and coauthors
January 5, 2022
5 Research-Backed Strategies for Building an Ethical Culture at Work
An annual training session isn’t going to cut it.
Maryam Kouchaki and Isaac Smith
January 4, 2022
Does Distance Make the Consumer’s Heart Grow Fonder?
New research finds that how far we’re standing from a product changes what we think of it.
Xing-Yu (Marcos) Chu, Chun-Tuan Chang and Angela Y. Lee
January 4, 2022
Take 5: What Good Does It Do a Company to Do Good?
Kellogg faculty look at how ESG initiatives are received by investors, customers, and employees.
Aaron Yoon, Ravi Jagannathan, Jacob D. Teeny, Alexander Chernev, Brayden King and and coauthors
December 9, 2021
Do People Really Understand Your Data Visualizations?
Many data viz gurus advocate for decluttering graphs and focusing on specific info. Do those techniques actually help your audience?
Kiran Ajani, Elsie Lee, Cindy Xiong, Cole Nussbaumer Knaflic, William Kemper and Steven Franconeri
December 3, 2021
3 Tips for Taking Your Family Business Public
Navigate this decision carefully, and you could have the best of both worlds.
Jennifer Pendergast
December 1, 2021
Working Parents Feel Pulled in Two Directions. What Does This Mean for Companies?
A new study looks at what happens when parental and professional identities collide.
Rebecca L. Greenbaum, Yingli Deng, Marcus Butts, Cynthia S. Wang and Alexis Smith
December 1, 2021
The Internet Is Awash in Positive Product Ratings. Here’s How to Decipher the Good from the Great.
Forget stars and numeric ratings: a review’s language offers better clues to a product’s quality and likely success.
Matthew D. Rocklage, Derek D. Rucker and Loran Nordgren
December 1, 2021
Can Larger Loans Help Small Firms Grow?
Sometimes. But it turns out that lenders are bad at figuring out which businesses will benefit.
Bryan T. Gharad, Dean Karlan and Adam Osman
November 23, 2021
How You Can Make a More Positive Social Impact
A 3-step guide to becoming a more thoughtful consumer and donor.
Aparna Labroo and Kelly Goldsmith
November 5, 2021
4 Phases of Analytics Evolution: From Spreadsheets to AI Workbenches
What lies ahead for business leaders looking to incorporate data analytics?
Joel K. Shapiro
November 2, 2021
When It Comes to Morally Dubious Behavior, Do Startups Get a Pass?
Transgressions, such as treating workers badly, resonate differently when it’s a startup versus an established company.
Monica Gamez-Djokic, Maryam Kouchaki and Adam Waytz
November 1, 2021
What Businesses Must Do to Curtail Climate Change
We need to dramatically reduce carbon emissions. This will require a new system of incentives.
Meghan Busse
November 1, 2021
A Surprising Reason Why Currency Exchange Rates Fluctuate
New research suggests an answer to a longstanding economic puzzle.
Zhengyang Jiang, Arvind Krishnamurthy and Hanno Lustig
November 1, 2021
How Much Do Campaign Ads Matter?
Tone is key, according to new research, which found that a change in TV ad strategy could have altered the results of the 2000 presidential election.
Brett Gordon, Mitchell J. Lovett, Bowen Luo and James Reeder
November 1, 2021
Evolution Has Shaped How We Relate to Our Families. What Does This Mean for Family Businesses?
Gaining a better understanding of family conflict can help both family firms and the larger economy.
Krishnan Nair and Edward J. Zajac
Add Insight to your inbox.
This website uses cookies and similar technologies to analyze and optimize site usage. By continuing to use our websites, you consent to this. For more information, please read our Privacy Statement.
The Insightful Leader
December 12, 2024 · 11:15 minutes
December 12, 2024 · 10:59 minutes