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November 23, 2021

How You Can Make a More Positive Social Impact

A 3-step guide to becoming a more thoughtful consumer and donor.

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November 5, 2021

4 Phases of Analytics Evolution: From Spreadsheets to AI Workbenches

What lies ahead for business leaders looking to incorporate data analytics?

corporate offices with a smaller building reflecting a halo in a pond
November 2, 2021

When It Comes to Morally Dubious Behavior, Do Startups Get a Pass?

Transgressions, such as treating workers badly, resonate differently when it’s a startup versus an established company.

November 1, 2021

What Businesses Must Do to Curtail Climate Change

We need to dramatically reduce carbon emissions. This will require a new system of incentives.

three generations of a family sit at a table
November 1, 2021

Evolution Has Shaped How We Relate to Our Families. What Does This Mean for Family Businesses?

Gaining a better understanding of family conflict can help both family firms and the larger economy.

Political advertisements on television next to polling place
November 1, 2021

How Much Do Campaign Ads Matter?

Tone is key, according to new research, which found that a change in TV ad strategy could have altered the results of the 2000 presidential election.

person changing currency at currency exchange kiosk
November 1, 2021

A Surprising Reason Why Currency Exchange Rates Fluctuate

New research suggests an answer to a longstanding economic puzzle.

October 22, 2021

Is It Time to Raise Your Prices?

4 things for brands to consider as inflation provides more opportunities for growth.

woman chooses organic lettuce in grocery
October 4, 2021

Yes, Consumers Care if Your Product Is Ethical

New research shows that morality matters—but it’s in the eye of the beholder.

two people fishing on a pier
October 1, 2021

Honoring the Work of Ned Smith

A few of our favorite studies from a beloved colleague.

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September 29, 2021

7 Sins of the Creative Brief

Why having a bad creative brief—or no brief at all—can sink an advertising campaign.

person looks at data visualization on screens
September 15, 2021

See an Exciting Trend in That Chart? Proceed with Caution.

Some data-visualization techniques lead us to assume causality where it doesn’t exist.

a woman stands with her eyes closed in a forest clearing
September 7, 2021

How to Turn Your Pandemic Regrets into a Force for Good

Ruminating on all the things you didn’t accomplish? An expert on the psychology of regret explains why you should give yourself some grace.

Man at desktop computer with virtual hand reaching out to greet him
September 3, 2021

Marketers: Stop Dragging Your Feet and Start Using AI

Speed is a competitive advantage. A coauthor of the new book “The AI Marketing Canvas” explains why—and how—to get started.

four people wine tasting one takes notes
September 1, 2021

Expertise Can Be a Buzzkill

Becoming a subject-matter expert could dim your passion for the things you love.

employees feel included in eqitable workplace
August 19, 2021

3 Ways AI Can Help You Improve Diversity

Your company already holds the data that can lead to sustainable change.

customer at cannabis dispensary looks at product selection
August 4, 2021

Cannabis Now Comes in Coffee Pods and Peppermints. How Has That Changed Consumer Perceptions?

The answer has implications for both cannabis companies and policymakers.

person reads newspaper noting company's ESG initiative
August 2, 2021

Does Positive ESG News Help a Company’s Stock Price?

A comprehensive new study finds that investors reward some—but not all—efforts.

Gig worker weighed down by star ratings
August 2, 2021

Gig Workers Are Increasingly Rated by Opaque Algorithms. It’s Making Them Paranoid.

These systems can create an “invisible cage” for freelancers.

sparsely populated office
August 2, 2021

How One Startup Is Approaching Its Return to the Office

Employees have moved out of state. Job responsibilities have changed. Bringing teams back will be complicated.

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The Insightful Leader

April 3, 2024  ·  17:57 minutes
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